Sales Manager ME&A
IDEAS91 FZCO
Total years of experience :26 years, 1 Months
Accountable for:
o Newmarket business development for Africa (Including Francophone countries) East and
Central Europe while managing the UAE and Middle East regions.
o Strategically developing, consolidating, and expanding the Channel arrangements
geographically across the UAE, GCC, Middle East & Africa and clearly defining “Go to Market
Strategy” in the region to ensure and support the Organic Sales growth plans for the region.
o Enhancing distributor business, dealers mapping, Train in house merchandiser & Retailer
o B2B, B2C and E-commerce - thru Amazon (former Souq.com), NOON (Al Abbar group), Sprii
and Citrus TV
o Effectively manage retail distribution thru Grand Stores (National) and Sands International
(Lulu Group of companies) in UAE, KSA regions
o Product Launch, dealer events drive sales, market share, and brand equity by developing
effective business plans and executing focused activity programs to deliver and exceed agreed
targets
o OEM brand business - for UAE business houses Al Maya Lal, Carrefour, Choithram, and Bajaj India
business group.
o Demand planning, forecasting, and Procurement for AV products, CCTV Security, and video surveillance
cameras, LED SMART TV, Solar Panel and LED Lights, Utensils/cooling products/Tyres/Chemicals/SERVO Oil /
and office supplies. During COVID pandemic time PPE equipment and sanitizer products. With a special focus on
Hardware and Power tools and accessories for DIY and Industrial use products.
Highlights:
o Efficiently developed, trained, and established new distribution partners: for UAE, Levant, and GCC countries
And with a special focus on African markets - Nigeria, Gambia, Mauritania, Botswana Senegal, Kenya, Tanzania,
Uganda, South Africa, Ghana, and Abidjan, in East Europe: Azerbaijan, Armenia, Iran, and Iraq.
o Chest Freezer tender - thru UNIDO for Mogadishu. (USD 1.2M)
o Solar and LED light project for Mauritania government - Highway and Airport lighting
o OEM Hand Tools, power tools and accessories, fittings, and fixtures.
Accountable for:
o Sales and business development for Middle East and African markets
o Traveling across the regions for business development and managing the marketing channel
Efficiently for the basket of related products, through the team. Product Training
o Developing Virgin Markets, and institutionalizing sales and growth levels in these markets.
The strategy used for Institutionalization of overseas markets encompassed:
Successful selection of Trade partners (distributors / dealers) in these Markets.
o Manage key UAE Retailers to enhance and expand the customer base by maintaining rapport with key
decision makers
o Preparing annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
o Active participation in Trade shows ~ Dubai Airshow, Big 5 exhibition, Middle East Electricity, Automechanika. And
organize private trade shows for Africa region.
o Educating customs and partners on Fakes with collaboration of Jebel Ali customs in Middle East
region.
o In addition, also support marketing and business development for other German brands WERA, Stahlwille, Matador,
Kukko and Hella (automotive tools and High Beam / LED lights)
for Middle East and Africa regions for Power tools, cutting tools and accessories.
Highlights:
o Efficiently developed new markets in Africa - Abidjan, Rwanda, Gambia and Senegal
o Managed Halai Trading - Dubai for new Retail showroom set up, planning and launch
o Increased RSA business by 20% by introducing new designed SKUs (US$1.2M additional sales)
Key Result Areas:
Utilizing in-depth analysis, insights & team approach to drive organizational improvements &
implementation of best practices along with a verifiable record of delivering over-and-above sales quotas
Managing
o Annual A&P budget and allocate resources to various markets according to specific strategies
o Portfolio of local distributors across GCC, Middle East & Africa markets, In market Sales, BVC-Value chain
o Sales team and Retailer distributors across the regions that is UAE. GCC and Africa.
Accountable for:
o Assigning annual targets for distributors and planning proper activities to ensure targets are
exceeded
o Reporting sales forecast, PASI - demand, forecast, and supply planning
o Product training for Distributors and Sales staff and merchandisers. Price mapping for competition products
o Creating specific sales strategies for each country handled and communicating the same to local distributors
o Tender business management especially for Oman, Pakistan, and South Africa markets.
Supervising distributors’ stocks effectively and ensuring sell out, take action for clearing aging & near-expired stocks
Liaising with Technical Support Department for technical & product training schedules
Facilitating a monthly forecast, SKU wise for machines and consumables to Planning Division
Organizing promotion through in-country distributors; coordinating the development & execution of integrated ATL &
BTL strategies involving Print, Social Media, Digital, PR, Events & Seminars
Imparting training to the distributors’ sales staff and channel /retail merchandisers during market visits
Highlights:
Efficiently managed annual multi-million US$ sales target worth US$ 12M/year with 8% growth YOY.
Proactively worked with SI & VAR thru in-country distributors to increase market presence
National Identity cards- Iraqi citizen identity cards with biometric
Trade Fairs - thru JETRO (Japan external trade Organization) SABA SABA, Tanzania and Trade Fair Lagos, Nigeria
Mobile scanners and printers - Dubai Immigration/ Abu Dhabi police / Oman police /Qatar Petroleum
Security printing and RIFD - Stanbic Bank, RSA, Nigeria, Ghana, and Senegal.
Successfully managed a large client’s retail clothing account portfolio for Baby GAP, Banana Republic & Gregio La Perla-
Portfolio valued at $4 million/ year. Also foresee DB brand Outlet- retail and channel distribution
Acted as lead negotiator, responsible for production planning including product costing, freight calculations through air
or sea and developing terms of production & sales
Managed the retail and turnkey projects for C+P brand office furniture
Full time two year Post Graduate Diplomain Business Administration (equivalent to MBA) at Ghaziabad, Uttar Pradesh India
Full time Graduation course at Commerce College Jaipur, University of Rajasthan India
Active in school dramatics, baseball sports team and Inter school Interact club and Church Youth activities