Manager - Marketing and Recruitment, Middle East & Africa
Middlesex University, Regional Office
Total years of experience :20 years, 8 Months
Reporting to the Regional Director, I am responsible for all marketing activities, in the Middle East and Africa region, that must contribute to revenue-growth through recruitment of students to the campuses of the university in London, Dubai, Mauritius and Malta. My primary responsibility is formulating & executing marketing strategy - conducting marketing campaigns, forging institutional collaborations, managing & expanding the network of agents, advertising, producing marketing materials, website development & maintenance and exhibitions. I travel extensively across the region and possess comprehensive knowledge of the economies and cultures of those countries.
Achievement: Collaboration with the largest provider of professional qualifications in Botswana, for development of a new Middlesex University campus in Gaborone. This will be the first Middlesex campus on the African mainland.
Additionally possess about 6 years of experience in Banking and Financial Services in reputed organisations such as Standard Chartered Bank, Citibank, Barclays Bank. Please refer CV.
* Acquiring High Net Worth ‘Prestige Relationships’ and generate revenues through Portfolio Management Services, investment products, and other banking & financial services
* Wealth management advisory
* Deepening and retaining relationships with to achieve increase in share of wallet and revenues
* Managing the customer portfolio to de-risk against attrition and achieve stability of book
* Serving as the one-point contact to the High Net Worth customers of the Bank
Achievement: Certificate of ‘Exceptional Performance’ from Business Head, Retail Banking, for the period Oct - Dec 2007
* Wealth Management advisory to the High Net Worth customers of the Bank
* Building, deepening and retaining relationships with existing ‘Priority Banking’ customers to achieve increase in share of wallet and revenue
* Generating new business to achieve defined targets for number of customers and revenue
* Cross-selling bank products viz. credit cards, business loans etc.
* Managing the portfolio to de-risk against attrition and achieve stability of book
Wealth Management advisory to Ultra High Net Worth ‘Ultima’ Credit Card holder segment. Acquiring relationships through sales of banking & financial services.
Sales of Life Insurance products to the ‘Corporate Executive Accounts’ customers of the bank. Achievements:
* Sourced the first ever INR100000 premium insurance policy for the Corporate Sales Channel
* Sourced the first ever INR200000 premium insurance policy for the Corporate Sales Channel
* Top performer pan-India from May 2004 to Jan 2005
* Awarded trip to Colombo for topping ‘Chhapar Phad Ke’ Contest for the quarter July - September 2004
Organisation: UK MNC, world’s leading Vocational Awarding body Profile: Corporate Sales, PR (Advertisements, Newsletters), website development & maintenance, deployment and administration of Global Online Assessments (GOLA) in India