Marketing Executive
The Luxury Closet
Total years of experience :9 years, 3 Months
-Coordinate designers and Product Managers for improving UX/UI of The Luxury Closet platforms
-Update The Luxury Closet website and app with creatives and new collections/promotions every week.
-Liaise with the Content Team to ensure content completeness/coherency of the website content
-Work closely with Advertising Agency for the outdoor campaigns
-Execute paid online campaigns (Facebook ads and Google search campaigns)
-Manage customer review program and Social Media
-Assist in external Marketing Events
-Desktop, Mobile Site and App testing
-Assist Marketing Team with ad-hoc marketing activities
Projects: Was assigned multiple projects to identify inefficiencies in operation processes by analysing historical data, and execute solutions to optimize internal process flow and customer journey. Reported to the CMO and CEO of The Luxury Closet, Inc.
-Assisted the Chief Marketing Officer and SEO consultant in boosting the search engine performance
-Managed customer review program and Social Media
-Updated the The Luxury Closet platforms with creatives and new collections/promotions every week
-Assisted with Fashion Blogger/Influencer collaborations for The Luxury Closet
-Create, run and analyze customer survey as part to get consumer insights
-Managed Push-notifications for the iOS app
-Assisted the Paid-Acquisition Manager in promoting iOS app and updating revenue information
-Create blog-posts for The Luxury Closet
-Assisted the HR Manager in the recruitment for The Luxury Closet (UAE and KSA offices)
-Recruited employees for the India branch of The Luxury Closet
-Organized and coordinated internal organization events
-Managed and updated HR documents
-Assisted in creating the HR policies and Employee Guidebook
-Managed daily ad-hoc HR activities
-Develop a database of contacts and business leads that will be used to maintain long term
client relationships
-Undertake research to find new leads and prospective business opportunities
-Cultivate and maintain new business relationships
-Assist in day to day administrative tasks.
-Organize annual event for the Middle East Organization of 130 delegates.
-Assist manager in hosting/organizing various company events
-Manage HR related communications, including corporate newsletters
-Create reference guides for international visitors
-Create Lebanon and Bahrain Labor law reference guide for the managers
-Create employee handbooks for employees outside the UAE
-Track employee Performance Development Plans and suggest training programs based on
Estee Lauder Calendar and employee requirements
-Brainstorm for new initiatives with the managers
-Attained Bachelor's degree with concentration in Marketing with numerous hands-on experience in Marketing projects. -Was on the board of various student organizations -Was a writing consultant for graduate and undergraduate students to assist with their academic writing. -Teacher's assistant to the Associate Dean of College of Arts and Science -Summer Internship at MetaMindz LLC where my key responsibilities included in: * Assist the management in the company expansion and franchising process * Create franchising reports for the management * Assist in managing the company website content * Assist in digital and print advertisements.