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ameera el fiky, Category Specialist on the run convenience stores

ameera el fiky

Category Specialist on the run convenience stores ·La Poire

Egypt

Bachelor's degree, Accounting

Work experience

Total years of experience: 13 years, 5 months

Category Specialist on the run convenience stores

September 2015 - Present

La Poire

Cairo, Egypt

September 2015 - Present

Category enhancement and enrichment, by provision and analyzing sales for each category/sub-category in order optimize maximum sales and rationalize SKUs according to their performance.
-Product Selection, through thorough market study and what would fit the criteria of the convenience stores, in which a price structure and negotiation for high quality products are conducted.
-Working directly with suppliers for FMCG in order to ensure high SLA performance, and analysing each supplier’s performance.
-Branding and promotional activities through developing brand strategy working align with the brand’s suppliers and executing a fully integrated brand marketing communications plan supporting the overall brand strategy
-Making decisions related to the marketing aspect of the convenience store brand internally and externally and delivering promotional activities.
-Adjusting and conducting in site POG for each category
-Analyzing sales performance for each category, sub-category, SKU, site in order to support the sales team to achieve their sales potential.

Company industry:
Retail & Wholesale
Job role:
Other

Brand Manager

November 2014 - September 2015

seif group

Cairo, Egypt

November 2014 - September 2015

-Developing a business plan for each brand that achieves the company’s targets, including A&P plans, Promotions, & Setting Price structures.
-Working directly with offshore suppliers and ensure that the business plans are being achieved.
-Conducting Monthly Sales in and sales out reports, ensuring that targets are being met.
-Conducting thorough analysis to the annual sales in and sales out, to ensure the most efficient implementation of the business plan.
-Setting the brand in the market according to its correct positioning by making thorough studying of the market’s competitors in order to set the correct MRPs.
-Leading all negotiations regarding all business affairs related to the managed brands with all the involved parties.
-Provide consumption based data analysis for the brands, providing insight and support to the enterprise to better understand the market trends and dynamics.
- utilize consumer driven insights to drive long term growth of the brands. Translate insights into profitable product innovations. Develop selling propositions and sufficient launch support plans to retail.
-Work with Sales, Demand planning, and contract vendors to generate accurate volume forecasting.
-Provide the sales organisation with presentation materials for retailer presentations using category management best practices.
-identify opportunities in markets where there are unmet needs.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Other

English Instructor

April 2013 - April 2015

Berlitz International corporation

Cairo, Egypt

April 2013 - April 2015

. Lesson preparation
• Ensuring a high level of student satisfaction
• Counselling students and providing feedback to Language Instructional Supervisor
• Encouraging students to re-enrol for additional classes
• Placement testing
• Assisting in orientation of new teachers
• Additional administrative duties possible, at the discretion of the Director
• Adhering to a professional dress code
• Punctuality
• Professionalism
• Showing genuine concern and care towards the students and being sensitive to their
needs
• Meeting of deadlines (ending groups on time, submitting of reports, etc.)
• Cultural sensitivity

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Fashion procurement officer

June 2013 - October 2014

souq.com

Cairo, Egypt

June 2013 - October 2014

-Develop and maintain documented standards for procurement governance and procurement processes which result in value for money outcomes and minimise procurement risk
-In consultation with the Risk Management Officer, ensure contractors and suppliers have appropriate insurance and Work Cover at all times.
Receive processes and verifies the accuracy of orders from customers utilizing the organization’s internal CRM/mainframe systems and customer purchase orders.
- Identify, negotiate and implement contract & framework agreements which result in efficiencies in line with financial and forecasting requirements.
-Maintain accurate auditable records of all procurement process which result in high process compliance.
-Plan and engage with Service Managers to understand contract specifications
and with suppliers to develop a profile of delivery capability which results in effective market engagement.
-Build supplier, category and market understanding through performance
Management, research and suppliers’ performance briefings which result in the management of commercial issues throughout the commissioning and procurement cycle.

Company industry:
Internet & E-commerce
Job role:
Purchasing and Procurement

junior auditor

September 2011 - November 2011

baker tilly international

Cairo, Egypt

September 2011 - November 2011

Auditing company's clients which included banks and other facilities, going on various jobs which widened my prospective of the accounting and auditing field.

Company industry:
Accounting
Job role:
Accounting and Auditing

Education

cairo university

July 2011

July 2011

Bachelor's degree, Accounting

Egypt

GPA (percentage): 70%

GPA (percentage): 70%

Skills

Sales Online
Expert
Sales Online
Expert
Procurement
Expert
Procurement
Expert
Fashion Retail
Expert
Fashion Retail
Expert
Education
Expert
Education
Expert
Planning and Decision making
Expert
Planning and Decision making
Expert
Teaching
Expert
Teaching
Expert
Analysis and critical thinking
Expert
Analysis and critical thinking
Expert
Proactive
Expert
Proactive
Expert
Ability to work under pressure
Expert
Ability to work under pressure
Expert
commercial awareness
Intermediate
commercial awareness
Intermediate
Team Player
Expert
Team Player
Expert
Sales Online
Expert
Sales Online
Expert
Procurement
Expert
Procurement
Expert
Fashion Retail
Expert
Fashion Retail
Expert
Education
Expert
Education
Expert

Languages

English

Expert

Arabic

Expert

Hobbies and interests

Reading fiction
DIY activities.
Sports