Marketing and Supply Chain Manager Middle East
Ceva Animal Health
Total years of experience :10 years, 3 Months
Ceva Animal Health is a global veterinary health company focused on the research, development, production and marketing of pharmaceutical products and vaccines for pets, livestock, swine and poultry.
As a marketing manager for 18 months, my role was to establish a strong local footprint in the M.E Region
• Solely organized multiple events, seminars/exhibitions across the region, for various product launches
• Selected, briefed and collaborated with PR Agencies on several campaigns (print…etc)
• Boosted public relations (PR) exposure through multiple articles in various industry magazines (MEAP poultry, PETME…)
• Established a local network for our lab test analysis requirements which speed up results by 200%
(Reduced the delay for our lab test results from 6 weeks to 2 weeks)
• Communicated milestones, event pictures and company’s key achievements on the company’s intranet for the rest of the company worldwide.
• Directly negotiated with suppliers and produced a 10% saving off the yearly marketing budget (designers, printers, giveaways companies…)
• Initiated the region’s first company’s dedicated website
Was quickly noticed by the head office and the GM who appointed me to tackle pressing Supply Chain challenges:
• Completely reformed the forecasting process across the entire company (5 departments)
• Established new tools and measured KPIs to enhance visibility and synergy between departments activities
• Set up monthly forecast committees between heads of departments to anticipate and tackle potential stock shortage / overstock
• Reduced stock inventory by 30% through appropriate rules and guidelines
• Reported forecast & inventory measurements to top management (forecast accuracy, inventory plan vs. targets).
Sigma-Aldrich is a leading Life Science and High Technology company. Their
biochemical and organic chemical products and kits are used in scientific research,
including genomic and proteomic research, biotechnology, pharmaceutical development
and as key components in pharmaceutical, diagnostic and other high technology
manufacturing. Sigma-Aldrich has customers in life science companies, university and
government institutions, hospitals, and in industry.
I increased more than expected my sales portfolio in 2012. My responsibilities were:
• Managing and Developing my own customers portfolio of +3, 4M€.
• Assuming responsability for negociating contracts with public and private sectors
• Settinging up and monitoring the effectiveness of trade agreements
• Customer visits in collaboration with KAM / FAS
• Attending scientific Day on Academic sites
• Selection and response to tenders
• Prospecting new customers and stimulating formers
• Identifying e-solutions/e-business
• Developing, following-up ponctual offers and quotes
2005: Masters degree in Business: René Cassion professional University- IDRAC International School of Management- Lyon 2004: DUT-Two-year degree in chemistry -Claude Bernard University - IUT ALyon