Head of Corporate Communications
Future Pipe Industries
Total years of experience :21 years, 7 Months
• Part of a small management team responsible for transforming the business for growth.
• Change management counsel during a period of business transformation.
• Responsible for global Communications strategy development and delivery across Corporate Communications, Marketing and Sustainability functions.
• Channel set-up and development including marketing materials, social media channels, digital/web presence. Internal vehicles including Yammer, newsletters and intranet.
• Design, build and execute innovative campaigns for both external and internal use.
• Content sourcing, storytelling and distilling complex information for publishing.
• Revising all Marketing materials, including websites, brochures and case study development.
• Increased LinkedIn followers from 6k to 14k in 12 months.
• Culture development leadership through engaging and motivating employees by building a collaborative culture through open and transparent communication and supporting initiatives.
• Leadership and implementation of digital transformation projects including an E-Learning platform, Customer and Careers portals.
• CEO and leadership communications including email, Townhalls, speeches, videos.
• Delivering a 7% year on year increase against our Sustainability strategy.
• Achieved the Dubai Chamber CSR Label Award in 2017 and 2018.
• Motivate and develop a team of three direct reports.
• Freelance work across a variety of Marketing, Human Resources and Communications projects.
• Coached two Executives on communication style, cultural and emotional intelligence.
• Strategic support and value-add services to a start-up online business including brand and website development, Public Relations, Marketing and Business Development.
• HR Policy creation across employee experience topics such as on-boarding and code of conduct.
• Set up an Internal Communications department for the Human Resources (HR) function.
• Delivered a HR Communications strategy aligned to HR, MENA and Global business strategies.
• Developed a communications skills training course and trained all MENA Managers (with trainer).
• Distilled and solved complex issues then shaped narratives to support business transformation.
• Supported HR systems adoption - e.g. contact center usage, 93% objectives completion, E-Learning attendance rates improved 63% following focused communications campaigns.
• Culture transformation communications through thought leadership, consultation and coaching.
• Role expanded to include responsibility for developing Internal Communications strategies for all MENA Global Functions.
• Full ownership of the Global Corporate Internal (employee) Communication strategy including resourcing, budgets, implementation plans and measurement.
• Managed and developed a team of fourteen and leveraged a team of virtual contacts in a highly matrixed international organization to ensure a successful strategy delivery at all sites globally.
• Content creation for a range of vehicles, including email, blogs, intranet, social media, toolkits.
• New channel implementation and development, including blogs, social media when in infancy.
• Designed and led integrated communications strategies to support change initiatives, including reorganizations, crisis communications, reputation management and right-sizing projects.
• Trusted partner for senior management and key business clients worldwide.
• Coaching senior leadership teams on communication, CSR and wider management issues.
• Significant Crisis Communications leadership and Global Crisis Management Team experience.
• Employee experience development, including on-boarding, retention and off-boarding.
• Merger and Acquisition Communications and ongoing employee integration campaigns.
• Awarded PRSA (Public Relations Society of America) Bronze Anvil Award for blog platforms.
A new role requiring the implementation of a UK & Ireland Internal Communications strategy (internal and external) to fit the business goals and drive culture change.
Developed and maintained a communications strategy and framework and implemented a range of communications channels.
