Amen Afifi

▪ Held brainstorming sessions with the various teams to develop ideas and campaigns.

▪ Created digital market strategies according to clients' needs and market study.

▪ Worked directly with the internal teams (creative, technical, finance) on project deliverables.

▪ Produced weekly status & monthly campaign reports.

▪ Developed project timetables & deadlines for clients and internal technical teams.

Acting as a focal point between the agency and a wide range of companies including ABAMI
Ignite, Hyde Park, Imperial College for Diabetes Abu Dhabi, Orange and Platinum Club

Holding kick-off meetings and responsible for devising the annual social and digital media strategies and marketing goals for the agency’s main clients including Hyde Park, Orange and Platinum Club

In charge of compiling media and marketing reports including monthly digital performance reports, monthly SEO and Traffic media reports as well as Target Audience and Buying Personna reports

Responsible for managing clients’ e-presence and reputation from design to launch, which include creating landing pages, EDMs, newsletters, social media and media

• Trained 2 junior account handlers.

• Simultaneously handled 20 clients per month.

• Worked with founders to pitch to prospective clients, landing 2 extra contracts in 5 months.

• Streamlined the client relationship process by implementing systems to optimize the flow of communication and follow-up between the clients and the company.

• Personally attended a trip with a travel client to document the process and provide live trip coverage, ensuring quality product delivery.

• Took on social media event coverage for various client events, including the Nike Challenge, which garnered 218 likes on social media compared to the average 100.

Oversaw the digital media launch campaigns of several BMW products including the i8 Challenge, BMWX4 and MINI F55 across the MENA region

Optimized and streamlined the entire client lifecycle from brief to invoicing through quality checks and processing

Managed the domestic media launch campaign for numerous mobile products including HuwaeiP7 and MATE7