Amer Abu-Elhaija, Business Development Manager

Amer Abu-Elhaija

Business Development Manager

IFLIX

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, Electronics
Experience
13 years, 11 Months

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Work Experience

Total years of experience :13 years, 11 Months

Business Development Manager at IFLIX
  • Saudi Arabia - Riyadh
  • My current job since March 2017

• Focused on acquiring more subscribers through establishing strategic partnerships that can expand IFLIX business landscape.
• Initiate, prioritize, negotiate, execute and measure partnerships with key partners including but not limited to telcos, mobile device manufacturers, banks, e-commerce companies and retailers.
• High quality end-to-end partner management service and enable partnership execution on varies platforms including but not limited to commercials, tech integration, marketing, analytics and customer and partner engagement.
• ++ >> In charge of KSA operations, entity establishment, retail and partner launch.

Business Development Manager at Levidia Interactive
  • Saudi Arabia - Riyadh
  • January 2016 to February 2017

● Established and building the video technology brand ・Levidia・ as a B2B, B2C, B2B2C IPTV/OTT technology and content provider in KSA and later in the GCC.
● Signed exclusive and non­ exclusive agreements with IPTV/OTT vendors for the hospitality and enterprise sector projects.
● Signed content distribution deals with major channels and content app owners for the consumer and/or business sectors such as beIN SPORTS, OSN, Rotana, MBC, Orbit ALFA, and StarzPlay.
● Closed a 5M SAR pipeline from the B2B business mainly Hotels and Towers.
● Built a sales enablement program for local distributors and system integrators reaching 15 partners and planning for 50 partners by end of 2016.
● Launching Levidia's OTT streaming box with the content offering for the consumer sector by late Q1 2017.

Content Acquisition & Management Manager at Etihad Etisalat Mobily
  • Saudi Arabia - Riyadh
  • July 2012 to December 2015

• Initiate, negotiate and finalize content licensing deals with the IPTV/OTT content providers.
• Manage a team of three for the development of content for IPTV and OTT services at Mobily.
• Execute and maintain the commercial agreements relevant to IPTV and OTT services at all levels.
• Bundle Mobily's Video services with Mobily's Voice and data services.
• Develop and maintain relationships with major and independent Hollywood, Bollywood and Arabic studios.
• Handle the relationship with the IPTV & OTT content aggregators to ensure the readiness of content for ingestion.
• Contribute in developing platforms commercially to acquire new content and offer packages that fit the customer needs to achieve revenue targets.
• Support the product development teams to finalize process flow of the settlements. registration, packages, QoS
• Full alignment of marketing activities with other departments "sales, CC, finance, logistics" to ensure a timely and smooth launch of different offers/products as per the roadmap.
• Soft launched the Digital Shirt with Al Hilal Football club as an IoT project to sponsor and enhance the player’s skills.
• Monetize IPTV & OTT content bundles according to customer needs.
• Keep track of the competitors to be always updated with their progress.
• Manage Marketing campaigns/promotions (ATL, BTL)
• Manage EPG availability with the content providers and aggregators for the IPTV & OTT services.
• Maintain the IPTV & OTT services with the best available content.
• Plan VOD scheduling and monthly highlights to ensure services meet channel and marketing objectives.
• Maintain all contractual terms and conditions and store all contracts and documents in a computerized system for reference of contractual obligations.
• Facilitate the settlement of invoices / payment to the content providers by meticulously following the contractual obligations and provide timely operational support for seamless settlement service.
• Ensure that a complete audit trail is maintained for all settlements..
• Provide recommendations and execution plan based on review of relevant reports related to products & segments performance including sales reports, completion analysis, and research findings.
• Achieved a combined subscription base of 60K subscribers from the launch date (2013) generating 27M SAR yearly revenue for 2015, with forecasted year to year increase of 20% in subscriptions.

Sales Engineer at Saudi Ericsson Communications Company
  • Saudi Arabia - Riyadh
  • May 2011 to July 2012

Sales Engineer at Saudi Ericsson Communications Company (May 2011-Present)

• Prepare, plan and follow up on the design, operations and optimization in concluding a
proper solution according to customer needs.
• Implementing sales plans & reaching sales targets as assigned by management.
• Prepare and initiate technical presentations and demonstrating solutions that will meet
client needs.
• Design proper solution that satisfies customer needs, preparing technical submittals and submit priced offer for customer.
• Drive the Sales process through developing and maintaining long term relationships with key customers and expanding customer portfolio in line with company's growth
strategies.
• Answers in timely manner to all clients' requests for information, quotations, tenders,
bids, and product claims, handling sales requests, working approval process for products and closing sales deals.
• Managing ongoing projects and coordinating with technical implementations, logistics and finance department.
• Major accounts handled: Ministry of interior, Ministry of Commerce, Ministry of
Finance, Ministry of Health.
• Major achievement Ministry of Finance HQ in Riyadh-Upgrade of large IP
communication system (4000 ports) with applications.

Intern at Cisco Systems
  • Saudi Arabia - Riyadh
  • June 2010 to May 2011

Intern at Cisco Systems (June 2010-May 2011)
• Built a partner database for the commercial sector assembled and verified with all the partners.
• Created more than 300 opportunities, generated reports and attended trainings in
Salesforce.com
• Joined and participated in forecast meetings with the commercial sector.
• Joined external Cisco events with partners for the introduction of new products and business models.
• Enabled Cisco Authorized partners in IPTV, IPVS, DMS, CPAM technologies in the Real
Estate Commercial Sector.
• Supported the Sales and business development in Small Medium Business and Real
Estate departments in the commercial sector.
• Support Cisco Partners in following up projects for approval.

Education

Bachelor's degree, Electronics
  • at Princess Sumaya University for Technology
  • May 2010

Bachelor of Communications Engineering May 2010 Princess Sumaya University for Technology, Amman Jordan Degree Average Achievement: Good Major Courses: Machines & Electrical Power Systems, Automatic Control, Advanced Electromagnetics, Communication Electronics, Microprocessors, Microwave Engineering, Communication Networks, Cellular Communications, Computer Networks, Optical Communications Thesis and Hardware Prototype (Solar Billboard System)

Specialties & Skills

Major Accounts
Quotations
Introduction
Operations Optimization

Languages

Arabic
Expert
English
Expert