Commercial Regional Sales Route Manager
Royal Jordanian airline
Total years of experience :17 years, 4 Months
• Orchestrated sales strategies to optimize revenue generation for specific routes, meeting predefined targets.
• Continuously assessed pricing strategies using analytical insights, collaborating with stakeholders to ensure competitive positioning.
• Ensured effective execution, monitoring, and adaptation of commercial strategies to maintain consistent revenue performance.
• Evaluated advanced bookings, weekly forecasts, market data, and demand trends to make data-driven adjustments for route and region revenue targets.
• Led a team of sales analysts, facilitating the in-depth analysis of route seasonality, demand patterns, and performance assessment.
• Worked closely with outstation sales teams to align regional plans, negotiating tailored strategies based on point of sale and traffic flow considerations.
• Oversaw and enhanced sales measurement functions and processes related to commercial activities, driving team motivation and swift action.
PREVIOUS WORK EXPERIENCE
• Developed and executed commercial plans, enhancing business relations to expand distribution and market segments, resulting in increased revenue.
• In the Riyadh- KSA, efforts led to recover a significant drop in revenues, achieving breakeven figures by the end of 2019 through revenue analysis and targeted incentive schemes.
• Regularly monitored performance against objectives, optimizing sales channels, and creating tailored promotional strategies
• Generated statistical and financial reports, providing valuable insights to management. Enhanced customer experience through proactive service and bridging gaps in service expectations.
• Conducted continuous market assessments to stay ahead of competitors and adapt promotional strategies. Coordinated with the budgeting team to set station budget requirements each year.
• Led as a regional route guardian for the USA, Canada and Europe regions, aligning resources with internal stakeholders for achieving commercial goals. Analyzed data from airline systems and produced actionable reports for data-driven decision-making.
• Evaluated sales performance at route and point of sale levels, generating regular analytical reports for station performance based on O&Ds, segments, and sales channels.
• Provided strategic insights for operations, fare structures, and marketing to ensure favorable outcomes. Coordinated with commercial divisions to implement pricing improvements for revenue and market share growth.
• Conducted ongoing market intelligence and sales assessments, delivering pertinent insights. Developed and assessed BLP proposals, creating market-specific incentive schemes.
• Evaluated corporate accounts and collaborated with relevant teams for optimization. Managed airline finances, ensuring optimal profitability through expense control. Conducted feasibility studies and proposed optimized strategies.
• Monitor and review Sales executive performance and ensuring corporates in Jordan are regularly contacted and serviced by the sales team.
• Analyze and recommend new sales strategies to achieve projected revenue targets.
• Analyze Agency/corporate sales and establish target for sales executives and travel agencies.
• Evaluate corporate deal proposals based on traffic potential, seasonality, competition behaviors, etc... And advise a set of actions ensuring incremental revenue.
• Regularly review travel trade developments and suggest appropriate modifications in the sales policy to achieve profitability and find new business prospects.
• Monitoring Flights load and O&Ds performance and identify any drop in bookings and market share.
• Monitoring competitors performance (Price, private and promotional fares, incentive, etc..) to take appropriate action once needed.
• Prepare trade communications circular and ensure they are sent promptly.
• Proficiently managed passenger reservation inquiries and requests, both for RJs direct routes and extended destinations
• Offered passengers comprehensive assistance in crafting travel plans, encompassing flight schedules and pricing, while ensuring adherence to company policies.
• Furnished passengers with precise details on RJ flight schedules and pricing options for their requested itineraries.
• Skilfully executed ticketing processes, including issuance, reissuance, revalidation, and refunds for passengers and travel agents
• Maintained robust communication channels with outstations to manage fares and facilitate ticket modifications.
PERSONAL DETAILS Date of Birth: 5th June 1984 Nationality: Jordanian Languages known: English Arabic