Sales Director
JayShri Gayatri Food Products
Total years of experience :15 years, 1 Months
Key Deliverables: Setting up of MILK MAGIC Brand Operations for the Indian based company in Saudi Arabia.
Market Analysis: Conducted comprehensive analysis of clients' existing business operations, processes, and strategies. Identifying new business opportunities and potential partnerships to expand the company's customer base and revenue streams.
Sales Management & Business Development: Develop and implement sales strategies, processes, and best practices to enhance overall sales performance and efficiency. Oversee the implementation and utilization of sales tools, CRM systems, and other technologies to streamline sales operations and enhance productivity.
Cross-selling Strategies: Oversee cross-selling strategies to maximize revenue by identifying complementary products or services that align with Customer & Consumer’s needs.
Team Leadership: Recruiting, Training, and Supervising the Sales team. Providing guidance, coaching, support and exceed targets.
Contract Negotiation: Oversee the negotiation of contracts and agreements to ensure favorable terms and profitable deals.
Continuous Improvement: Drive continuous improvement in sales and channel management for sustained business growth.
Revenue Generation: Oversee the sales teams to ensure effective execution of strategies for enduring revenue generation, aligning with market demands and opportunities.
Performance Accountability: Establish accountability measures for sales team performance, ensuring alignment with business goals
Cross-functional Collaboration: Establish and maintain effective communication channels between sales, marketing, and other cross-functional teams to ensure alignment and collaboration.
Budget Management: Develop, monitor, and manage the sales budget, ensuring that expenses are in line with revenue targets.
Key Achievements:
Enhanced portfolio for all Channels Across Saudi Arabia - Including Food Service/ B2B/ B2C & Wholesale Customers to Increase Sales.
Activated a customer base of 3000+ customers across main cities in Saudi Arabia. (Food Service / HoReCa / B2B / B2C / Wholesale.
Negotiated yearly agreement with All Channels MT / TT / Wholesale customers for 2024 to include Milk Magic chiller placement.
Key Deliverables: Establishment of the HoReCa (Food service) channel across Kingdom of Saudi Arabia.
Market Research: Conduct thorough market analysis to identify trends and opportunities, providing insights for informed decision-making in sales and business development.
Strategic Alignment: Leverage a strong understanding of competitive dynamics, customer needs, regulatory impacts, market trajectory, and company capabilities to gain support for the strategy and fuel execution planning.
Monitoring Performance: Tracking sales performance against targets and KPIs while analysing sales data to identify trends, opportunities, and areas for improvement.
Workforce mentoring: Lead, coach, and mentor the sales team, setting clear performance expectations.
Strategic Planning: Develop strategic plans and road maps aligned with clients' business objectives and market dynamics.
Sales Strategies: Creating and implementing effective sales strategies to achieve revenue and growth targets.
New Market Development: Strategically enter new markets, identify product potential in industries, and establish a market presence.
Reporting & Analysis: Preparing regular sales reports and analysis for senior management. Presenting findings, insights, and recommendations to drive decision-making and strategic planning.
Key Achievements:
Activated a customer base of 4000+ customers for Food Service & Wholesale business development across main cities in Saudi Arabia.
Build up strong network of Customer base for quantum sales thru catering / wholesale / HoReCa & Institutions B2B - Adella Foods.
Key Deliverables: New Cash Van Set for AL Kabeer - 2023 for Traditional Trade & HoReCa Riyadh / Jeddah / Dammam / Khamis & Madina.
Business Development: Set up the new business strategy and success team to grow and diversify the organization for revenue growth.
Sales & Channel Management: Qualify inbound demand for a strong sales pipeline, driving enduring revenue and expanding geographical reach. Simultaneously, recruit partners to broaden the channel network across markets.
HORECA: Support the CEO in developing and implementing HORECA's plans to grow and expand into related divisions. Responsible for looking after all the HORECA channel development.
Key Accounts: Develop and utilize new business opportunities by on boarding new clients and working with enterprise clients.
Key Achievements:
Recognized as the only Revenue Growth for Al Kabeer to register 25% growth to date for the year 2023.
Conceptualized 6 New Van Routes for the HoReCa Division. Establish Edge for Traditional Market Growth.
Key Deliverables:
Supported and guided the CEO, President, and Board of Directors in planning and making educated choices about the company's purpose, values, budgets, predictions, and initiatives.
Improved operations and met budgetary targets.
Held responsible for mapping corporate strategies and dynamics, monitoring competition, reviewing services, and meeting changing consumer needs through contract re-negotiation and strategic initiatives.
Supervised internal operations to improve performance to meet sales and marketing goals.
Participated in BOD (Board of Directors) business meetings to discuss current and future issues.
Key Achievements:
Increased sales innovations, company development, and profitability to meet strategic goals.
Panda / Othaim & Key Accounts Contracts Supervised and followed business commitments by signing contracts and agreements.
Key Deliverables:
Supported the channel development (Traditional Trade, Wholesale trade & HoReCa) with 20 additional routes in Jeddah and Makkah.
On boarded B2B & B2C client accounts for new business development and increased business volume, profit, market share, and revenue.
Identified and exploited profitable market opportunities, trends, ratios, and percentages through research and development.
Maintaining quality control, employee resource allocation, and logistics based on customer predictions.
Identified channels for selected clients and evaluated marketing and ROI operations to build long-term strategic partnerships.
Developed KSA-wide performance assessments and creativity impact programs to interpret and implement business analytics for assets, promotion methods, and trade marketing.
Key Achievements:
Handled the leadership of FMCG 9-Day Shelf Life, which optimizes volume and value to 100%.
Discovered the Perfect Store and Perfect Display for a major Key Account - Modern Trade Project.
Key Deliverables:
Led branding activities that developed a new firm, accomplished organizational goals, and increased revenue to overcome complex business challenges.
Overlooked imports of 13 Product Lines from various countries including France, Austria, Pakistan, Australia, Germany, Switzerland, India
Conducted the SWOT analysis across the financial and cost accounts using quantitative analysis, company indicators, and financial data
Managed timely buyer email communication across all important accounts (Panda).
Key Achievements:
Managed timely email communication with purchasers for all major accounts (Panda).
Key Deliverables:
Led vision, business strategy, financial monitoring, volume forecasting, brand marketing, and POS for new businesses.
Shared HR expertise in employee recruiting, scheduling training, team building, and on-boarding programs following business rules, processes, legislation, and best practices. Prepared and managed contracts as needed.
Managed SR 50M account receivables, overdue, and reconciliation for Traditional Trade, Modern Trade, HORECA, and Wholesale trade.
Continuously improved Dandy Ice Cream's 2K freezer rollout strategy in Riyadh.
Key Deliverables:
Conveyed the 52-week promotional plans to the buyer to increase price, inventory, and trade marketing within budget.
Coordinated a market collection for 30 and 60 days with a SAR 500M budget under the business credit policy.
Muhaidib Brand Sunwhite becoming the #1 sku by overtaking Pepsi in Panda.
Managed national key accounts - Panda +370 Million Turnover / Danube / Bin Dawood / Al Raya & others
Implemented profitable business strategies, addressed distribution gaps, and improved communication through advertising and trade promotions to meet growth targets. Utilized big data for detailed sales reports and senior management insights.
● Achieved and maintained zero accidents level within region on monthly / yearly per-head basis (weighted) - H&S Standards.
● Conducted qualitative analysis for formulating and enforcing account strategy with smart marketing objectives for new
product development opportunities.
● Differentiated customers and channels implementing customized shopper profile
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