Amer Mushtaq

•Develop and oversee all communications, public relations and promotional activities to support the brand and marketing strategy
•Manage press relations with outdoor, print, and electronic media and agencies
•Manage planning and execution of all events and promotion with multiple in-house and external brands
•Social Media strategy development and management
•Supervise in-house marketing and graphics team

 Create Brand Identity - formulated brand manual and standardized all branding and marketing avenues which resulted in higher brand recall
 Revamped existing retail structure to a model that is consumer centric and reflects a brand persona - helped increased consumer footfall by 17%
 Rebrand logos and imagery for all product lines
 Implement technologic centric consumer engagement tactics
 Consolidate the currently diversified product line portfolio
 Analyze sales and trends to develop new strategies
 Developing Seasonal Campaigns and managing all related marketing avenues
 Developing social media campaigns to analyze customer feedback and formulating strategies accordingly

 Formulating brand identity and strategies to elevate the perception of Stoneage - planned and built the new Stoneage Store and Office from scratch
 Managing and overseeing teams from brand, fashion, graphics and architecture departments
 Raising brand equity - grew annual revenue by 20%
 Creating and managing an annual marketing budget of 25 million
 Analyzed the UAE market to construct a strategy for the 3 retail locations in Dubai
 Initiating contracts and engaging with all brand ambassadors and brand partners - got Meesha Shafi and Moin Khan as Brand Ambassadors
 Initiating and overseeing all campaign shoots - organized a three day outdoor shoot in Abbotabad with Meesha Shafi and Moin Khan
 Developing seasonal campaigns and designing outdoor advertisement, magazine advertisement, direct mail packs, website promotions and loyalty card program and radio promotions
 Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
 Analyzing monthly and seasonal retail reports to plan effective promotional strategies
 Creating pricing tiers for seasonal collections and analyzing potential profitability
 Maintaining and developing social media campaigns to analyze customer feedback and formulating strategies accordingly
 Creating new avenues of consumer promotion for both retail stores and social media

 Developing creative ideas and concepts
 Creative writing for all English communication
 Amending, revising or redeveloping adverts or campaigns in response to feedback from client
 Overseeing campaigns through the production stage to completion
 Writing clear, persuasive and original copy

 Assisting in the development and marketing of LUMS corporate branding
 Assisting in compilation of LUMS publications, promotional materials and giveaways, and coordinating with vendors in designing, editing, and printing
 Coordinating and conducting visits to LUMS
 Supporting PR of all External Relations events and activities
 Content compilation and update of LUMS website
 Building relationships with print and electronic media, Universities and Corporations
 Maintaining databases for External Relations’ nationwide press and business contacts

 Retaining and servicing of key accounts
 Exploring and developing new key accounts
 Monitoring and establishing marketing activities of key accounts
 Conducting joint marketing activities with clients