Brand Manager
Bahria Town
مجموع سنوات الخبرة :14 years, 9 أشهر
•Develop and oversee all communications, public relations and promotional activities to support the brand and marketing strategy
•Manage press relations with outdoor, print, and electronic media and agencies
•Manage planning and execution of all events and promotion with multiple in-house and external brands
•Social Media strategy development and management
•Supervise in-house marketing and graphics team
Create Brand Identity - formulated brand manual and standardized all branding and marketing avenues which resulted in higher brand recall
Revamped existing retail structure to a model that is consumer centric and reflects a brand persona - helped increased consumer footfall by 17%
Rebrand logos and imagery for all product lines
Implement technologic centric consumer engagement tactics
Consolidate the currently diversified product line portfolio
Analyze sales and trends to develop new strategies
Developing Seasonal Campaigns and managing all related marketing avenues
Developing social media campaigns to analyze customer feedback and formulating strategies accordingly
Formulating brand identity and strategies to elevate the perception of Stoneage - planned and built the new Stoneage Store and Office from scratch
Managing and overseeing teams from brand, fashion, graphics and architecture departments
Raising brand equity - grew annual revenue by 20%
Creating and managing an annual marketing budget of 25 million
Analyzed the UAE market to construct a strategy for the 3 retail locations in Dubai
Initiating contracts and engaging with all brand ambassadors and brand partners - got Meesha Shafi and Moin Khan as Brand Ambassadors
Initiating and overseeing all campaign shoots - organized a three day outdoor shoot in Abbotabad with Meesha Shafi and Moin Khan
Developing seasonal campaigns and designing outdoor advertisement, magazine advertisement, direct mail packs, website promotions and loyalty card program and radio promotions
Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
Analyzing monthly and seasonal retail reports to plan effective promotional strategies
Creating pricing tiers for seasonal collections and analyzing potential profitability
Maintaining and developing social media campaigns to analyze customer feedback and formulating strategies accordingly
Creating new avenues of consumer promotion for both retail stores and social media
Developing creative ideas and concepts
Creative writing for all English communication
Amending, revising or redeveloping adverts or campaigns in response to feedback from client
Overseeing campaigns through the production stage to completion
Writing clear, persuasive and original copy
Assisting in the development and marketing of LUMS corporate branding
Assisting in compilation of LUMS publications, promotional materials and giveaways, and coordinating with vendors in designing, editing, and printing
Coordinating and conducting visits to LUMS
Supporting PR of all External Relations events and activities
Content compilation and update of LUMS website
Building relationships with print and electronic media, Universities and Corporations
Maintaining databases for External Relations’ nationwide press and business contacts
Retaining and servicing of key accounts
Exploring and developing new key accounts
Monitoring and establishing marketing activities of key accounts
Conducting joint marketing activities with clients