Head Of Ecommerce
Paris Gallery
Total years of experience :15 years, 9 Months
● Full responsible for the e-commerce business unit and related divisions.
● Responsible for the sales objectives & budget planning, performance, and achievement.
● Responsible for the marketing and advertising planning and executions
● Responsible for the recruitment, staff training, and performance monitoring, guidance, and development.
● Responsible for the stock management and custody.
● Countable for business profitability and expenses control
● Financial Planning and Budgeting.
● Building and developing relations with internal and external suppliers
● Liaise with logistic partners of delivery couriers, bankers, IT ..etc
● Maintaining the real-time stock information and facilitating end-to-end supply
chain for eCommerce orders.
● Managing and handling customers relations and quires
● Determine the website features and navigation flows for end users.
● Enhancing the channel conversions and search engine analytics.
● Managing google ad words and paid online adverts.
● Driving CRM program
● Monitoring and planning competitions with online marketplaces.
- Executing a detailed business plan for a new E-commerce portal in Saudi Arabia including development of the business model, revenue streams and executing the E-commerce road map.
- Developing the strategy for building a world class online website including data mining analysis.
- Leading, developing and managing the E-commerce team including setting and achieving budget, revenue and profit targets.
- Driving all aspects of the e-Commerce activity on the website including the operational strategy, reporting operations, infrastructure, merchandising, and fulfillment.
- Building strategic alliances with merchant partners and distribution partners.
- Specify e-Commerce requirements by conducting market research, analyzing competitors, and maintaining a strong understanding of best in class website UI design.
- Develop and execute merchandising strategies to optimize the customers buying journey and customer satisfaction.
- Identify industry best practices & trends.
High-level understanding of fulfillment and supply-chain logistics associated with building and running an enterprise class e-Commerce fulfillment operation.
- Assisting with filter and merchandise large product catalogues (totaling hundreds of thousands of part numbers) across multiple countries, including defining and creating tools to optimize the process.
- Ensures effective communication of all e-Commerce initiatives, resulting in consistent understanding of the reasons for, direction of, and expected results of each project. Acts as focal point for progress reporting on key initiatives, including timely updates.
- Analyze and integrate feedback from Customer Service and customer research into site functionality and product presentation requirements
Accountable for the overall performance of the company and the day-to-day running operations. every part of the company starting from the recruitment to Educating the staff, building the policies and implementing the strategies, partnering with the local merchants and eventually monitoring the cash flow and the revenues.
key responsibilities:
<>
- Develop and execute the company’s strategic plan, and implement the board's policies in an effective and efficient manner.
- Identify & recruit the required talents according to the man-power plan.
- Manage, Educate, motivate and lead team members to achieve company’s goals.
- Take a leadership role in establishing & developing the company’s culture and values.
- Own eCommerce P&L establishing budgets and managing expenses to support company’s financial goals.
- Establish strategic partnership with industry leaders, media agencies and complementary companies that help in growing the business and align with the brand.
<>
- Work closely with marketing specialists to develop and execute SEO/SEM campaigns.
- Develop Content Marketing Campaigns that attract, convert and cultivate the company's targeted personas.
- Analyzing buyer journey and suggest merchandising tactics that generates more revenue and increase Customer LTV.
- Optimize search results and category navigation filters to ensure product relevancy.
Assist in overall website management, responsive redesign and performance enhancements.
- Set & monitor E-commerce Goals on Google Analytics.
- Analyzing & optimizing web conversions.
Use site analytics to analyze customer behavior and identify actionable insights.
- Develop A/B testing to increase ROI and decrease customer acquisitions costs.
Responsible for the technological direction of the Directorate. Proposes budgets for programs and projects, purchases and upgrades equipment, supervises computer specialists / IT workers and presides over IT-related projects.
Some of the key responsibilities are:
- Lead Operational Excellence (OE) projects directed at core business processes across the directorate.
- Direct programs that focus on delivering desired results which include but not limited to: organizational communication, quality, process management, benchmarking KPIs.
- Leverage on business strategy to redesign process and approach in meeting the Directorate’s objectives.
Accomplishments
- Inspired the creation of the Office of Excellence Management (OEM) to help develop and implement Operational Excellence (OE) initiatives and programs to build and promote an OE culture.
- Planned & Implemented Document Workflow Management System within 4 months.
Worked with a team of developers to offer B2B digital solutions including:
- Web hosting & development
- Mobile Applications
- Digital Marketing & Advertising campaigns
Establish a security management plan which assures the integrity and confidentiality of the data storage and online servers.
Helped in developing and deploying e-payment services, could POS, Ticket System, CRM and many other services which increased consumer satisfactions and reduced company’s costs.
Thesis: Arabic Phonetic Websites Platform using VoiceXML. Implemented a VoiceXML Platform which supports Arabic Speech recognition and Text-To-Speech technologies. The thesis was approved by IEEE on 15/2/2008, plus a full presentation of the thesis was performed in the ICTTA’08, 3d International Conference on Information & Communication Technologies April 7 – 11, 2008, Omayyad Palace, Damascus, Syria. http://ictta.ens-bretagne.fr