Digital Marketing Manager
National Bank of Bahrain
Total years of experience :24 years, 5 Months
- Successfully developed and managed the bank’s social media channels strategy.
- Increased the number of followers on the nation’s preferred social media channel by
more than 250%.
- Reached and maintained the first position in bank’s social media engagement on
the nation’s preferred social media channel.
- Managed various social media video production as well as managing various online content pillars that increased social engagement by 350% through different implementations and channels
- Developed digital leads generation funnels to support the increase of generating leads by
more than 300%.
- Managed the digital and social channels rebranding to successfully launch the new brand
on all platforms on the agreed launch day and hour.
- Administered all business marketing operations and advertisement campaigns that eventually generated 50% increase in web traffic in 2018 vs. 2017.
- Successfully managed customer experience enhancements projects on the online/mobile banking platforms and website to increase digital platform’s customer satisfaction by 20%.
- As part of the marketing team, successfully managed to increase the number of online/mobile banking registration by 70% as well as an overall increase of 24.5% in mobile apps.
- Successfully managed relations with agencies, related invoicing and payments.
- Successfully launched, managed and reported periodically the Bank’s Net Promoter Score (NPS) Programme.
- Developed and managed the C-level periodical reporting pack for all the digital and social media channels performance.
- Supported the launch of the bank’s intranet and developed all departmental sections.
- Implemented bank’s new website design internally.
- Designed and implemented all SEO activities.
- Developed, tracked and improved landing pages.
- Developed internal workflow process to handle online leads generated.
- Developed internal product catalogue SharePoint to ensure consistent
communication with internal and external customers.
- Improved online brand awareness from 10% to 30%.
- Budgeted digital activities throughout the year, managed payments,
budget reallocation and accruals.
- Built and directed the bank's media plan; managed vendor relation
ships, including media buyers, social moderators and creative agencies.
- Developed and managed bank’s digital marketing campaigns.
- Tracked and analyzed social and web data to optimize targeted social
campaigns, as well as assign ROI-driven metrics to each campaign.
- Managed various infographic video production projects, involving script
writing, character designs, animation and voice over recording.
- Designed branches Video Wall marketing materials, Q-matic queuing
systems and ATM’s screens.
- Designed various internal news flash communication templates.
Co-founded and managed ed business solutions for 8 years to deliver quality web development solutions with reasonable cost achieving an average growth in annual revenue by 13%.
- Managed account handling, technical and financial operations.
- Successfully won more than 50 major pitches for web design and
development projects within 8 years.
- Maintained very good customer’s relationship that positively increased
the number of referred customers by 40% of the total customer base.
- Developed and maintained various vendors and third parties business
relationships based on mutual benefits that effected positively on the
cash flow, costing and thus increased profit.
- Planned and executed customer’s digital campaigns within the
customer’s budgets achieving an average of 120% of the planned.
- Optimized customer’s websites content for better search engine results.
- Optimized customer’s AdWords accounts achieving an average of 20%
increase in CTR and 15% in conversions.
- Managed multiple web projects from concept through completion for
a decent number of customers in various fields (Airlines, Travel,
Tourism, Furniture, Internal Designers, Jewelry, Photography,
Corporates and Business Councils and more).
- Shooted and developed indoor and outdoor location’s virtual tours.
- Developed creative programs and design concepts that met the
customer’s business objectives.
Designing website’s user and backend interfaces, style sheets and HTML along with developing animated multimedia presentations, email campaigns and virtual tours for the company’s clients mainly in the tourism & travel industries.
- Designed and developed websites and multimedia presentations for a decent number of customers.
- Designed epublications and online animated banners.
- Designed flyers, advertisements and collateral materials.
- Designed promotional and display materials.
- Shooted and developed indoor and outdoor location’s virtual tours.
Business Administration
