أمينة Khemiri Ep Tissaoui

Central Doha Beautification Projects
 Develop and implement communication strategies of projects, identify stakeholders’ needs and expectations to
enhance cooperation.
 Prepare project deliverables and reports.
 Manage project-level communication, including messaging, platforms, materials, and graphic profile.
 Oversee online and offline publications and other project’s communication materials.
 Facilitate and support effective communication among project team members and stakeholders.
 Ensure all project-related communications are aligned with organizational policies and procedures.
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 Revise the project’s communication plan and decide on proper updates that address issues and improve
engagements.
 Develop and deliver presentations and briefings to project stakeholders and the public.
 Plan and execute on site events to maintain engagements among project team (World health days- National
celebrations etc...)
 Managing Public relations team to make sure PR Plans are implemented as required.
 Managing public complaints, inquiries and suggestions and reporting to Expressway team.
 Coordinating and overseeing government’s approvals and documenting Projects.
 Managing media complaints and public announcements such as road closure and deviations.
 Managing Project KPI
 Provide regular progress updates and reports to senior management.

 Handling overall Highway Projects Department Customer Relations Management System (CRMS) regarding:
 • Sub-Contractor Late Payment Complaints (SLPs)
 • Road user and stakeholder complaints, enquiries, and suggestions
 Coordinating with the project managers and projects PR teams to prepare official responses and respond to the
media highlights (Radio, Twitter, Newspapers.) as appropriate.
 Coordinating with multiple stakeholders to resolve complicated complaints and escalations.
 Support the department as required
 Conducting the monthly reporting on CRM System for PWA Highway Projects Department
 Coordinating with Project Managers and Supervision PR personnel to upkeep project data and provide visual
reports to the expected standards
 Performing the monthly evaluation (KPIs) of site-based Supervision Consultant teams regarding communication
and the handling of complaints
 Work with CRM team to analyze the public surveys’ returns and provide recommendations for improvements.

 Issues, in coordination with the concerned administrative units, media publications aiming at showcasing the Ministry’s latest insights.
 Led the Ministry’s web site renewal process from planning to launch to improve the user’s experience.
 Organizes the national and official events.
 Conducts media monitoring and provides daily updates to the DD.
 Drafts responses to published articles.
 Receives and responds to general queries from the public.
 Handles all protocol-related matters for all delegation visits in coordination with the concerned administrative units.
 Organizes, in coordination with the concerned administrative units, conferences, symposiums and fairs held by the Ministry and prepare the necessary budget, therefore.
 Acting as change management lead handling the transformation of all financial government units reporting to MOF and an effective utilization of these financial units to new GFMIS systems. My role is to focus on the people side of change - including changes to business processes, systems, and technology.
 Facilitate workshops, stakeholder interviews, and other forums with internal stakeholders and end users
 Inspect gaps and improvement opportunities.
 Plan and lead the change management plan and Impact Assessment for the newly introduced P&Ps

 Led 7 qualified members. (Graphic design, Social Media, Videography, Photography, Proof-reading, Editing, Event management, Translation).
 Work closely with the GCAO to develop annual internal and external communications plans as well as creating and updating communications policies, processes, forms and templates.
 Developing the brand strategy, marketing communications and media planning.
 Management and development of crisis communications, Emergency Response Team.
 Created the crisis communications standard Operating Model and escalation pathway to be implemented with respect to adverse events.
 Develop content communications and information material that supports the delivery of Marketing and PR strategy while Controlling the media and marketing budget
 Monitor graphic standards for logo usage, promotional restrictions and sponsor recognition program
 Content writing and editing including; press releases, circulations, invitations, formal letters, speeches, etc. (ARABIC & ENGLISH) and preside over & approve all of the outgoing communications.
 Establish a strategic media relationship and interact with the Media means.

 Developed marketing and communication strategy, advertising campaign and media plan (online and offline) briefing and execution.
 Developed and managed project timelines to ensure timely development of marketing collaterals and brand communication - put in place weekly team progress report
 Planned and executed events, prepared venue and on the ground support, live activities, exclusive showcases, private parties for clients - International launch of QELA (September 2013), Doha Jewellery & Watches Fair, Art for Tomorrow by the New York Times, QELA Pop Up store project
 Monitored E-reputation, established and nurtured Bloggers & Influencers relationship
 Managed department resources and leads cross-functional teams that support projects, including agencies, creative, permanent contact with 4 workshops and retail teams (newsletter, Intranet project), in charge of weekly employee meetings.
 Main contact for PR agencies and external press requests (interview, PR material, photo shooting) - Established, maintained and nurtured relationships with local and international suppliers (Qatar, UAE, France, Germany, China).
 Negotiated budgets and commercial agreements with business partners - Admin: budget report, follow up orders, invoice and payment of suppliers.

 Assist with preparing press releases, reviewing marketing material, producing newsletters and contents
 Researching, writing and distributing press releases to targeted media
 Writing and editing in-house magazines, case studies, articles and annual reports
 Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets,
promotional videos, photographs, films and multimedia programmes