Senior PR & Communication Specialist
Cdmsmith/ Ashghal Public Work Authority
مجموع سنوات الخبرة :15 years, 0 أشهر
Actively participates in and contributes to the development and implementation of Ashgha’s corporate communication strategies under PR department leadership
Driving standardized approach to corporate communications requirements through resources, scalable tools, operations, and processes.
Developing clear and direct collateral to help leaders, stakeholders, and partners support the short & long terms objectives. (Supreme Committee for Delivery & Legacy, Private Engineering Office, MME, MoTC..etc.)
Managing an integrated communications calendar, production schedules, and other project management activities.
Updating and deploying foundational collateral such as communication playbooks and messaging templates.
Leading and engaging with cross-functional teams to ensure plans are appropriately comprehensive and effectively integrated with the overall business, technology, and people strategies.
accountable for the centralization and implementation of all of Ashghal communication materials internally and externally locally, and internationally, through content development and review of all of Ashghal’ s content (website, social media platforms, press releases, internal circulars, road closure announcements, projects brochures, radio and television scripts, videos, press kits, newsletters, etc.)
Develop and implement effective communication strategies that that aim to enhance communication and to achieve its strategic and business objectives in becoming a more customer centric entity and build brand awareness.
Prepare all the presentation and progress reports to the President’s Office.
Coordinate with the project affairs-CRM team to resolve critical media complaints in a timely manner.
Supervise The projects to guarantee all content is publication ready.
Ensure that the office marketing and communications materials are translated in line with Ashghal policies and procedures.
Work with CRM team to analyze the public survey returns and provide recommendations
Perform other tasks and duties that may be occasionally required in order to meet the requirements of the role and the aims of the Public Works Authority.
Issues, in coordination with the concerned administrative units, media publications aiming at showcasing the Ministry’s latest insights.
Led the Ministry’s web site renewal process from planning to launch to improve the user’s experience.
Organizes the national and official events.
Conducts media monitoring and provides daily updates to the DD.
Drafts responses to published articles.
Receives and responds to general queries from the public.
Handles all protocol-related matters for all delegation visits in coordination with the concerned administrative units.
Organizes, in coordination with the concerned administrative units, conferences, symposiums and fairs held by the Ministry and prepare the necessary budget, therefore.
Acting as change management lead handling the transformation of all financial government units reporting to MOF and an effective utilization of these financial units to new GFMIS systems. My role is to focus on the people side of change - including changes to business processes, systems, and technology.
Facilitate workshops, stakeholder interviews, and other forums with internal stakeholders and end users
Inspect gaps and improvement opportunities.
Plan and lead the change management plan and Impact Assessment for the newly introduced P&Ps
Led 7 qualified members. (Graphic design, Social Media, Videography, Photography, Proof-reading, Editing, Event management, Translation).
Work closely with the GCAO to develop annual internal and external communications plans as well as creating and updating communications policies, processes, forms and templates.
Developing the brand strategy, marketing communications and media planning.
Management and development of crisis communications, Emergency Response Team.
Created the crisis communications standard Operating Model and escalation pathway to be implemented with respect to adverse events.
Develop content communications and information material that supports the delivery of Marketing and PR strategy while Controlling the media and marketing budget
Monitor graphic standards for logo usage, promotional restrictions and sponsor recognition program
Content writing and editing including; press releases, circulations, invitations, formal letters, speeches, etc. (ARABIC & ENGLISH) and preside over & approve all of the outgoing communications.
Establish a strategic media relationship and interact with the Media means.
Develop the annual corporate communication plan.
Plan, review, edit, create, and write high quality communications deliverables across a variety of channels.
Managing fully- integrated internal informational marketing communications campaigns for teams and managing concepts and ideas - editorial, copywriting and content writing, proof reading and marketing messages to ensure they follow the corporate brand guidelines on style of writing and tone of voice.
Develop, lead, manage corporate communication plan, corporate events, runaways, launches, activities,
awareness campaigns (for Burberry Foundations).
Manage the initiatives and KPIs of the department.
Working on the development and execution of the employee engagement strategy while working closely with multiple stakeholders’ groups.
Work on the relations of the organization and its stakeholders using tools that would enhance trust and elevate the brand.
Work on the digital corporate content and provide marketing inputs.
Review and approve the brand, appearance, and content of all communications in Qatar and Kuwait.
Review deliverables to decide if they meet our quality specs before sharing.
Developed marketing and communication strategy, advertising campaign and media plan (online and offline) briefing and execution.
Developed and managed project timelines to ensure timely development of marketing collaterals and brand communication - put in place weekly team progress report
Planned and executed events, prepared venue and on the ground support, live activities, exclusive showcases, private parties for clients - International launch of QELA (September 2013), Doha Jewellery & Watches Fair, Art for Tomorrow by the New York Times, QELA Pop Up store project
Monitored E-reputation, established and nurtured Bloggers & Influencers relationship
Managed department resources and leads cross-functional teams that support projects, including agencies, creative, permanent contact with 4 workshops and retail teams (newsletter, Intranet project), in charge of weekly employee meetings.
Main contact for PR agencies and external press requests (interview, PR material, photo shooting) - Established, maintained and nurtured relationships with local and international suppliers (Qatar, UAE, France, Germany, China).
Negotiated budgets and commercial agreements with business partners - Admin: budget report, follow up orders, invoice and payment of suppliers.
Assist with preparing press releases, reviewing marketing material, producing newsletters and contents
Researching, writing and distributing press releases to targeted media
Writing and editing in-house magazines, case studies, articles and annual reports
Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets,
promotional videos, photographs, films and multimedia programmes
Working closely with Qatar Foundation- Al Shaqab team on the sponsorship kit and PR plan.
Assist in the execution of the 2009th PAT PR campaign
Work closely with Qatar Foundation communication and PR team regarding all Qatari VVIP attendee
Coordinate with Media platforms and channels