Head of Marketing
Payments & Cards Network
Total years of experience :9 years, 8 Months
Supervise Graphic Designer and Online Marketing Executive to support online marketing initiatives. social media programs, events production, and other marketing assets for EU & US markets, solidifying branding and name recognition in the industry.
- Transform the company's online presence, building keyword rich content. Lead SEO/SEM strategy and advertising. Build and launch social marketing initiatives on Facebook, Twitter, LinkedIn and industry-oriented sites. Increasing page views by an average 20%
- Continuously analyzing operational processes to find and implement new efficiencies
- Manage the design, build and execution of marketing campaigns and components using HubSpot
- Assess marketing campaigns performance using Google Analytics and provide recommendations to the team in order to improve performance
- Using KPI's and measurable metrics, created segmentation strategies, A/B testing of subject lines, content, images, and offers which drove higher open and click-through rates resulting in 15% increase in inbound leads through email marketing
- Coordinate marketing and sponsorship events. Attend networking events and manage marketing calendar
- Grew the marketing department from one person to a three-person team
PCM is an industry leading magazine which I started as part of my current job at Payments & Cards Network. Overall I'm in charge of quality assurance, content, planning, sales, strategy, and marketing
- Responsible for revenue growth and business development, generated over 100.000 Euros in advertisement sales just over a year of launching
- Utilized Google Analytics to gather and track website metrics
- Managed email sends and newsletters increasing brand awareness and client email database
- Lead thought leadership and content marketing efforts to exploit unique positioning and present valuable insight and advice on issues of interest for customers and prospects
- Management of ongoing marketing campaigns and coordinating the production of collateral
This is a project that I was heading up for my current CEO. Responsible for the overall marketing strategy for user acquisition and investor relations
- Consult on user acquisition best practices and set up social media, email marketing, strategic partnerships plan and act as the main contact point for users and customers
My Achievements:
1) Secured Pitch spots and free booths/event attendance to Webit Festival and Web Summit through email marketing
2) Responsible for pulling in the first two pilot clients
3) Acquired the first 16000 users through the use of Social Media (Facebook, Twitter and Instagram)
Main Responsibilities:
1) Prospection and customer service: B2B and B2C contact (face-to-face and online) with members worldwide
2) Promotions: developing website content, create promotional materials
3) Community management: manage social media and the Interlinguals community
4) Marketing strategy: participating in brainstorming sessions, planning marketing activities
5) Advising on website improvement, writing posts, translations and organizing events