Asst Digital Marketing Manager
Apparel Group
Total years of experience :17 years, 9 Months
The Apparel Group is a global fashion and lifestyle brand retailing in over 4 continents. The company portfolio host a number of world class fashion labels from around the world including Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons + many more.
• Manage multiple cross functional work streams and projects
• Lead on digital communications and social media strategy for the Group
• Work across multiple work streams including eCommerce, digital and POS
• Manage internal and external stakeholders
• Coordinate, project scope and manage online fashion and retail brand development
• Manage the e-commerce portal, digital communications and social media for the brands under groups portfolio
• Client service manager on the e-marketing team
• Manage photographer studio and schedule
• Management of communication tools; such as newsletters, online communication tools; websites, communication sites and reporting dashboards
• Work alongside technical, testing and design team to manage cross functional project, develop new collateral for web pages, adverts, social content and e-newsletters
• Responsible for planning and budgetary control of all digital marketing
• Development phases of new projects and manage ongoing solutions
London’s top graduate recruitment company placing recent graduates with clients around the UK. Clients range from a variety of sectors such as banking and finance, IT, media and marketing.
Responsibilities:
• Maintaining content and overseeing day-to-day management of the company website.
• Managing and improving web page infrastructure, content and design.
• Troubleshooting issues with the website e.g. debugging issues that arise with the performance of the website.
• Liaising with the IT department to build web pages.
• Managing promotion strategies within the marketing budgets.
• Producing marketing material both digital and print.
• Promoting company website online to increase prominence within the web community.
• Ensuring regular communication and email contact with clients and acting as the main point of contact.
• Implementing SEO (search engine optimisation) strategies and reviewing statistics and monitoring analytics.
• Gathering data analysis and creating monthly reports.
• Conducting and managing Pay Per Click (PPC) campaigns to achieve optimum ROI (Return On Investment) for individual active search terms.
Achievements:
• Re-designed the company website within the first 2 months of starting role.
• Introduced new features and functionality reducing the data process time and increase productivity and efficiency.
• Launched and managed company’s social media networks (Facebook, Twitter and Pinterest).
• Exceeded social network target by 200%.
• Introduced company monthly e-newsletters which increased website traffic by 15%.
Anglian Group is the largest home improvements business in the UK with a turnover of £225m and a product portfolio including windows/doors, conservatories and roof trim products.
Responsibilities:
• Contacted clients based within local county, providing information on multiple company products.
• Keeping up to date on company product lines and services.
• Contacted assigned target number of customers.
• Meet weekly and monthly sales targets.
Achievements:
• Achieved sales targets closed sales deals over the telephone successfully.
• Maintained efficient and proactive customer service to maintain customer retention.
• Performed well under pressure in a fast paced and demanding environment.
Brand strategy and marketing communication agency based in London. Clients include global brands such as Coca Cola.
Responsibilities:
• Undertook both quantitative and qualitative research for two large American companies (Coca Cola and SPAM).
• Worked closely with the CEO and CFO to identify, investigate and propose method of research.
• Collected analysed and managed numerical and factual data gathered.
• Presented and analysed findings and results.
Achievements:
• Learnt new statistical software programmes in order to analyse data.
• Successfully highlighted future opportunities through talks, written reports, graphs and tables.
• Produced reports resulted in both Coca Cola and SPAM successfully being signed up as clients.
Part of the Arcadia Group a British multinational retailing company headquartered in London.
Responsibilities:
• Good motivational skills and delivered exceptional levels of customer service.
• Meet weekly and monthly sales targets.
• Day to day running of the store, during the manager’s absence.
Achievements:
• Regularly exceeded weekly sales and store account targets set.
• Received recommendations and good feedback from customers.
• Achieved 50% of the sales targets alone.
• Became the regular highest sale achiever leading to the highest sales record of the year.
• Promoted from Sale Assistant to Senior In-House Advisor.
At the forefront of specialising in new media technologies, provides bespoke Internet, IT and television solutions to clients based worldwide.
Responsibilities:
• Worked within a multi-disciplinary team of web developer, film editors and designers.
• Attended client meetings, consultations to discuss requirements.
• Updated and maintained content and material on company website.
• Kept up-to-date with recent technological and software developments in order to deliver the best possible solutions to clients.
Achievements:
• Successfully drew up project objectives and project progression.
• Designed an array of web pages, logos and icons for clients.
