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راج Kaur, Asst Digital Marketing Manager

راج Kaur

Asst Digital Marketing Manager·Apparel Group

الإمارات العربية المتحدة

ماجستير, Marketing and Management

الخبرة العملية

مجموع سنوات الخبرة: 20 سنوات, 0 أشهر

Asst Digital Marketing Manager

أكتوبر 2013 - حتى الآن

Apparel Group

دبي، الإمارات العربية المتحدة

أكتوبر 2013 - حتى الآن

The Apparel Group is a global fashion and lifestyle brand retailing in over 4 continents. The company portfolio host a number of world class fashion labels from around the world including Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons + many more.

• Manage multiple cross functional work streams and projects
• Lead on digital communications and social media strategy for the Group
• Work across multiple work streams including eCommerce, digital and POS
• Manage internal and external stakeholders
• Coordinate, project scope and manage online fashion and retail brand development
• Manage the e-commerce portal, digital communications and social media for the brands under groups portfolio
• Client service manager on the e-marketing team
• Manage photographer studio and schedule
• Management of communication tools; such as newsletters, online communication tools;  websites, communication sites and reporting dashboards
• Work alongside technical, testing and design team to manage cross functional project, develop new collateral for web pages, adverts, social content and e-newsletters
• Responsible for planning and budgetary control of all digital marketing

• Development phases of new projects and manage ongoing solutions

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Executive and Graphic Designer

نوفمبر 2010 - مارس 2013

Give A Grad A Go

لندن، المملكة المتحدة

نوفمبر 2010 - مارس 2013

London’s top graduate recruitment company placing recent graduates with clients around the UK. Clients range from a variety of sectors such as banking and finance, IT, media and marketing.

Responsibilities:
• Maintaining content and overseeing day-to-day management of the company website.
• Managing and improving web page infrastructure, content and design.
• Troubleshooting issues with the website e.g. debugging issues that arise with the performance of the website.
• Liaising with the IT department to build web pages.
• Managing promotion strategies within the marketing budgets.
• Producing marketing material both digital and print.
• Promoting company website online to increase prominence within the web community.
• Ensuring regular communication and email contact with clients and acting as the main point of contact.
• Implementing SEO (search engine optimisation) strategies and reviewing statistics and monitoring analytics.
• Gathering data analysis and creating monthly reports.
• Conducting and managing Pay Per Click (PPC) campaigns to achieve optimum ROI (Return On Investment) for individual active search terms.

Achievements:
• Re-designed the company website within the first 2 months of starting role.
• Introduced new features and functionality reducing the data process time and increase productivity and efficiency.
• Launched and managed company’s social media networks (Facebook, Twitter and Pinterest).
• Exceeded social network target by 200%.
• Introduced company monthly e-newsletters which increased website traffic by 15%.

مجال الشركة:
وكالات التوظيف
الدور الوظيفي:
التسويق والعلاقات العامة

Telemarketing Canvasser

مايو 2009 - يوليو 2009

Anglian Home Improvements

المملكة المتحدة

مايو 2009 - يوليو 2009

Anglian Group is the largest home improvements business in the UK with a turnover of £225m and a product portfolio including windows/doors, conservatories and roof trim products.

Responsibilities:
• Contacted clients based within local county, providing information on multiple company products.
• Keeping up to date on company product lines and services.
• Contacted assigned target number of customers.
• Meet weekly and monthly sales targets.

Achievements:
• Achieved sales targets closed sales deals over the telephone successfully.
• Maintained efficient and proactive customer service to maintain customer retention.
• Performed well under pressure in a fast paced and demanding environment.

مجال الشركة:
التسويق عبر الهاتف
الدور الوظيفي:
المبيعات

Research and Data Analyst

يونيو 2008 - أكتوبر 2008

Underground BLC

لندن، المملكة المتحدة

يونيو 2008 - أكتوبر 2008

Brand strategy and marketing communication agency based in London. Clients include global brands such as Coca Cola.

Responsibilities:
• Undertook both quantitative and qualitative research for two large American companies (Coca Cola and SPAM).
• Worked closely with the CEO and CFO to identify, investigate and propose method of research.
• Collected analysed and managed numerical and factual data gathered.
• Presented and analysed findings and results.

Achievements:
• Learnt new statistical software programmes in order to analyse data.
• Successfully highlighted future opportunities through talks, written reports, graphs and tables.
• Produced reports resulted in both Coca Cola and SPAM successfully being signed up as clients.

مجال الشركة:
الإعلان
الدور الوظيفي:
البحث والتطوير

Senior In-House Advisor

يونيو 2003 - يوليو 2007

Miss Selfridge

لندن، المملكة المتحدة

يونيو 2003 - يوليو 2007

Part of the Arcadia Group a British multinational retailing company headquartered in London.

Responsibilities:
• Good motivational skills and delivered exceptional levels of customer service.
• Meet weekly and monthly sales targets.
• Day to day running of the store, during the manager’s absence.

Achievements:
• Regularly exceeded weekly sales and store account targets set.
• Received recommendations and good feedback from customers.
• Achieved 50% of the sales targets alone.
• Became the regular highest sale achiever leading to the highest sales record of the year.
• Promoted from Sale Assistant to Senior In-House Advisor.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
المبيعات

Web Developer

أغسطس 2006 - فبراير 2007

i2i Media

المملكة المتحدة

أغسطس 2006 - فبراير 2007

At the forefront of specialising in new media technologies, provides bespoke Internet, IT and television solutions to clients based worldwide.

Responsibilities:
• Worked within a multi-disciplinary team of web developer, film editors and designers.
• Attended client meetings, consultations to discuss requirements.
• Updated and maintained content and material on company website.
• Kept up-to-date with recent technological and software developments in order to deliver the best possible solutions to clients.

Achievements:
• Successfully drew up project objectives and project progression.
• Designed an array of web pages, logos and icons for clients.

مجال الشركة:
الإنترنت والتجارة الإلكترونية
الدور الوظيفي:
تكنولوجيا المعلومات

التعليم

Loughborough University

أكتوبر 2010

أكتوبر 2010

ماجستير، Marketing and Management

المملكة المتحدة

Bournemouth University

يونيو 2009

يونيو 2009

بكالوريوس، Interactive Media Production

المملكة المتحدة

Skills

Adobe Illustrator

Expert

Microsoft Office

Expert

Social Media Marketing

Expert

Adobe Photoshop

Expert

Google Anayltics

Intermediate

Adobe Photoshop

Expert

Asobe Illustrator

Expert

Microsoft Word

Expert

Adobe InDesign

Intermediate

Microsoft Excel

Expert

Microsoft Powerpoint

Expert

Adobe Illustrator

Expert

Social Media Marketing

Expert

Microsoft Office

Expert

اللغات

الانجليزية

متمرّس

الهوايات والاهتمامات

Blogging, Sports, Photography