Sales & Marketing Manager
Fakhoor Trading Est
Total years of experience :22 years, 6 Months
Managing sales & marketing for international product divisions included Reckli GmbH, Terwa B.V.
Netherlands, Guard Industrie France, Georgia-Pacific USA, CCA/EPS Materials USA & Owens Corning
USA. Broad scope of responsibilities included new business development, sales forecasting, marketing
and pricing for sales through all channels in Saudi Arabia.
· Analyzed sales volumes and created forecasts in order to leverage growth trends and
minimized the impacts of industry downturns.
· Monitored competitor activities and behaviors. Conducted regular market analysis
and observed trends.
· Guided process improvements for the document control department, resulting in elimination
of redundant activities and fueling more effective process & procedures.
· Overseas Manufacturing: Sourced and negotiated manufacturing/marketing terms
with new sources in USA, Europe & China mainland.
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To build, mange and monitor key accounts companies in Oil & Gas Drilling, Power Generation,
Heavy Equipment & Power Rental Solutions. A visible placement is based on the ability to prospect,
negotiate, track business activities, including marketing & sales, new product/services introduction, market
analysis and product costing.
· Sales Growth. Increase sales by 15% within 1 year.
· New Account Development. Targeted, penetrated and grew business.
· Improved market share effectively by developing & managing customer relationship.
· Account Response & Sales Turnaround Improvement. Improved account response and order
turnaround by reorganizing administrative and sales structure.
· Prepared responses to RFQS. Negotiated contracts with outsourced suppliers and vendors.
The company is a part of Beaconhouse to gear trading & marketing projects. Guided supply chain,
production, sales operations for a print and packaging for whole network. Served as the primary account
manager for clients; special projects, and contract compliance. Included here some of responsibilities &
achievements:
· Managed supply chain operations for 250+ retail outlets, 400+ Educator’s franchise network’s
branches & regional offices.
· Plan, manage and evaluate sales activities. Ensured products profitability targets.
· Developed a profitable cost center by redefining supply chain practices.
· Built and maintained vendor relations; evaluated vendors, managed buyer processes, and analyzed
reports. Negotiated over 24 vendor agreements with improved terms.
First project concept of supermarket retailing chain in Pakistan. My contribution was as below:
· Identified vendors of FMCG products or supplies.
· Managed over 35 contracts with suppliers and other supply functions within the company.
· Evaluated cost and quality of goods or services. Provided management, an expert advice in cost of
bought goods and services where possible.
· Communicated and maintained relationships with all vendors as well as establishing new ones.
· Inventory management & control through monthly stock consumption verifications.
· Assisted in buying scheduling and budgeting procedures as per departmental policies.
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