Amira Azmi

Develop strategic PR & media relations plan for Elsewedy Electric, including agencies selection

Supervise management and facilitate the executing of media relations outreach for special events, programs and major initiatives.

Responsible for all corporate communication & digital platform ex: revamp of new website, communication strategy for social media platform & online presence

Act as spokesperson and coordinate media inquiries official response.

Help in writing pitches, backgrounders, press releases, key messages and blog posts.

Support framing and development of main message points for better position prior to media interviews.

Monitor materials development supporting for press kits and press roundtables.

Propose ideas proactively for media pitches to stimulate media coverage.

Secure strategic media placements assisting corporate reputation and business goals.

Manage and supervise media events along with initiatives defining company story.


Prepare speeches, talk points and varied communications materials assisting company spokesperson.

Identify brands promoting opportunities and improve awareness of services and products.

Work together with Senior management on preparing plan & hierarchy for strategic crisis communications.

Developing an integrated communications strategy for the company incorporating PR, Marketing and Online.

Overseeing the annual communications budget and ensuring its use is efficiently utilized.

Working closely with clients to identify needs and challenges and provide solutions-oriented campaign themes.

Developed partnerships with local businesses for example in Saudi Arabia to secure third party promotions.

Coordinated with mention total number of stakeholders’ internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all product literature and in store communication material.

Monitoring press stories relating to the company and its brand and maximizing opportunities for positive PR and playing down any negative PR.

Developed new retail concept for POS signage and in store communication.

Drafted and edited content for organizational publications, including employee newsletters and stockholders' reports.

Developed localized website in terms of products availability for countries in the region.

Set the Marketing plan and strategy at the beginning of the year based on the Retail operation sales target, stores roll out plan and stores that do not meet sales target which need dedicated plan.

Manage Marketing Budget. Delivery of all marketing activity within agreed budget.

Developed new website for Raya Electronics based on online shopping. All website elements were done internally; taking into consideration product display, layout, back office flow.

Set quarterly objectives for the staff, ensure its fulfillment of in terms of department activities.

Develop staff job description enrichment and assess employees through performance appraisal.

Marketing intelligence reports on monthly basis in order to assess product market share in the market in order to support merchandising team with product life cycle in the market

Achievements: Introduced new display concept to accommodate new products portfolio other than Mobile handset such as Digital cameras, LCD TV and Laptops.

Designed new CRM program by classifying customer clusters, setting a rewarding system, developing creative and communication material.

The achievement of frequent, timely and positive media plan for seasonal promotions or branding campaigns across all available media.