Senior PR and Digital Account Manager
Supreme Committee for Delivery and Legacy
Total years of experience :9 years, 10 Months
Digital Lead for Generation Amazing (FIFA World Cup Qatar 2022's Human and Social Legacy Programme).
- Creating all Generation Amazing digital content (Including top lines, captions, scripts, website content, articles etc...)
- Managing Social Media Platforms (Instagram, Twitter, Facebook and Youtube)
- Managing Public, Media, Ambassadors, Influencers and Partners relationship
- Briefing and working with agencies on visual creation
- Strategic planning with different teams
- Creating content and event posting plans, monthly planners and annual approaches
- Covering media events on social media (live and planned)
- Organizing internal and external events
- Monitoring performance of social media campaigns through data analysis
- Creating weekly, monthly and annual performance reports
Clients: General Electric, Baker Hughes, Airbus, Henkel, Sanofi, AstraZeneca, Foreo, Novalis, Nike, Coca Cola, McDonald's, Gazprom, Hyundai Trucks, PGSE, IncubME, SATIM, Macir Vie
- Collaborating with CorpCom, Media and Influencers through all project stages
- Writing press releases, features, Op-Eds, brochures, social media content, organizing media events, delivering media briefings and media trainings
- Monitoring performance of PR campaigns and other media actions and researching industry trends
North and West African leader for 3 years. I organized the participation of 17 countries: Algeria, Benin, Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Gambia, Guinea, Guinea Bissau, Equatorial Guinea, Niger, Nigeria, Liberia, Sierra Leone, Sénégal and Mali. I planned media activities in all the countries during the 2 month program.
- Working with advertising teams to create, deploy and optimize marketing initiatives
- Evaluating preferences and behaviors, combined with market trends
- Benchmarking competitors' campaigns
- Building and strengthening strategic relationships with vendors, advertising agencies and leading partners
Intermediate French teacher at the Student Development Office