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amira rashed, Producer

amira rashed

Producer·viola communications

United Arab Emirates

Bachelor's degree, advertising, public relations and marketing

Work experience

Total years of experience: 21 years, 4 months

Producer

April 2014 - Present

viola communications

Abu Dhabi, United Arab Emirates

April 2014 - Present

• Managed project production schedules and budget to ensure repeat business from our key clients.
• Managed one-on-one relationships with all clients
• Handling projects (TVC’S, Documentaries, event films, Viral Films) from pre-production to delivery

Company industry:
Advertising
Job role:
Other

segment director

November 2009 - April 2014

Abu Dhabi media company (Abu Dhabi TV)

Abu Dhabi, United Arab Emirates

November 2009 - April 2014

Assistant Director Experience:

• Assistant director for live programs, events, music videos, TV commercials & documentaries.
• Setting camera plans for concerts and events using up to 14 cameras.
• Worked on the set of TV documentaries (Bonat Al Emarat) episodes 1, 2 and 3 with the rulers of the United Arab Emirates; shooting and directing.
• Events covered include: Abu Dhabi Book Awards, Abu Dhabi Awards, Zayed Awards, Arena Future Energy, National Day cornice concerts, Abu Dhabi University Graduation, GCC Summit, Zayed Nobel Awards, Abu Dhabi Film Festival.

Segment Producer Experience:

• Filming TV segments, TV fillers & promos for TV shows, festivals & events happening across the UAE.
• Worked on the TV shows such as: Men El Khater, Khatwa, Keef al Sehha and Men Abu Dhabi.

Director Experience:
• Directed a daily show covering the gourmet festival 2014

Company industry:
Other Business Support Services
Job role:
Design, Creative, and Arts

conception coordinator

October 2008 - October 2009

LBC Lebanese broadcast corporation

Lebanon

October 2008 - October 2009

Conception Coordinator, Lebanese Broadcast Corporation (LBC), Beirut, Lebanon Sept 2008 - Sept 2009
Program - Ahmar Bel Khat El Areed

 Responsible for the Egyptian, Moroccan & Algerian reels of the program for season 2.
 Providing topics options for new program episodes.

 Researching agreed upon topics for the episodes.
 Searching for cases to fit each topic and convincing them to attend the shooting and the live show.
 Interviewing cases, writing up their profile and scripts.
 Decision maker in choosing guests and cases that are coming from the three countries.
 Taking phone calls during the live show and selecting the best among them to take their call during the live show.
 Scouting and suggesting places of report shooting.
 Writing the script for each report.
episode with all the conception team

Company industry:
Media Production
Job role:
Other

field producer

March 2007 - September 2008

Arab news agnecy

Cairo, Egypt

March 2007 - September 2008

 Liaise with The Press Centre for breaking news while monitoring other sources for current events.
 Accompanied the crew assigned to the shooting; identified people to be interviewed & conducted the interview.
 Writing the shot lists of all our coverage to present our potential client(s).
 Managed the feed workflow between ANA and the feed point.
 Edited and produced several feature stories and news stories for the agency.
 Covered several news events, demonstrations, press conferences, festivals, and movie premiers.
 Supervised the agency's English & Arabic news website.

Company industry:
Other Business Support Services
Job role:
Other

News Producer and coordinator

February 2005 - March 2007

associated press television news

Cairo, Egypt

February 2005 - March 2007

 Coordinated feeds from the feed-point and Cairo office to the APTN Head Office in London.
 Covered several quartet meetings in Cairo, Aswan and Sharm El Sheikh .
 Covered multiple demonstrations in Egypt including Al Azhar Mosque, Cairo University, the Press Syndicate and Downtown Cairo.
 Worked as field producer for APTN clients: Al Hurra TV, AL Rai TV and Saudi TV.
 Conducted interviews and took sound bites from several public figures and officials, such as the former Egyptian President Husni Mubarak, form US Secretary of State Condoleezza Rice, World Health Organization spokesman Dr. Ibrahim El Kerdany, former Egyptian Minister of Foreign Affairs Ahmad Abu El Ghait, Egyptian former Prime Minister Ahmed Nazif, President of the European Commission Jose Manuelle Barrosso and the Vice President of the European Commission Louis Michel.
 Translated news stories from Arabic to English for the APTN HQ in London.
 Travelled as a news producer with the President of the European Commission Jose Manuelle Barrosso and his delegation to Ethiopia (Addis Ababa) and Sudan (Darfur) to cover their meetings with other political figures and the WFO.
 Wrote, edited and produced several feature and news stories for the Associated Press Television News.
 Worked on assignment with the APTN for AL Bahrain TV English, as a correspondent covering the ceremony celebrating of the award granted by the UN to the Bahraini Prime Minister Sheikh Khalifa Bin Salman Al Khalifa conducting interviews with the Secretary General of the Arab League Amr Moussa and other political figures.

Company industry:
Journalism
Job role:
Other

Education

Misr international university

July 2005

July 2005

Bachelor's degree, advertising, public relations and marketing

Egypt

I obtained my certificate in Advertising, Public Relations and a minor in Marketing. GPA 3.2

Skills

Web Development
Expert
Web Development
Expert
Marketing
Expert
Marketing
Expert
News
Expert
News
Expert
Workflow
Expert
Workflow
Expert
Press
Expert
Press
Expert
computer, management, communication, interpersonal and trouble shooting
Intermediate
computer, management, communication, interpersonal and trouble shooting
Intermediate
microsoft office( word, power point presentation, excel)
Expert
microsoft office( word, power point presentation, excel)
Expert
adobe photoshop
Intermediate
adobe photoshop
Intermediate
editing final cut pro, avid media composer
Intermediate
editing final cut pro, avid media composer
Intermediate
Web Development
Expert
Web Development
Expert
Marketing
Expert
Marketing
Expert
News
Expert
News
Expert
Workflow
Expert
Workflow
Expert
Press
Expert
Press
Expert

Languages

English
Expert
Arabic
Expert

Hobbies

  • traveling, watching tv series