Product Manager
Samsung Electronics
Total years of experience :6 years, 1 Months
•Developing new-product launch plans
•Analysing GfK research data and proposing strategic actions
•Conducting training sessions for floor salesmen and dealers
•Local media monitoring and making advertising plans
•Managing PR activities, including press releases
•Managing the production of local Apps for Smart TV
•Overlooking the production of POPs, brochures, catalogues, sales guides, etc.
•Area marketing activities to boost business and brand in other regions
•Shop display management
•Dealer network analysis and expansion
•Developing marketing plans according to the set objectives
•Managing the production of marketing materials for indoor/outdoor advertisements
•Developing and managing various marketing campaigns
•Monitoring and evaluating campaigns and providing feedbacks to the management
•Scheduling advertisements for the in-store digital screen network
•Ensuring consistency between in-store, online and outdoor marketing communications
•Organising direct mail and tailor-made promotions
•Designing customer survey questionnaires, analysing and presenting the outcomes
•Managing profit margin and pricing strategy for each product
•Competitively positioning products according to their features and technical aspects
•Developing, implementing and evaluating new product launch plans
•Overseeing print, billboard, in-store and online marketing promotions
•Providing information to be used for promotional materials
•Liaising with MarCom and Ad&Pro departments
•Conducting and managing market research activities
•Reporting product drawbacks and local requirements to the regional office
•Preparing the annual revenue forecast, tracking results and explaining variances
Subjects studied include: Marketing Strategy, Brand Communication, Advertising & Consumer Psychology, International Business, Consumer Behaviour, Internet Marketing
Subjects studied include: Managing Projects, Financial Management, Human Resource Management, Marketing Strategy, Strategic Management
Subjects studied include: Business Communication, Programming and Database, Fundamental Concepts of Computing, Basic Mathematics for Computing