Brand / Country Manager
iCell Telecom
Total years of experience :21 years, 11 Months
iCell Telecom is a Dubai based company and one of the largest Pan-Africa distributors of highly reputed brands of consumer electronics & mobile phone in the Middle East and Africa.
Position Summary:
• Successfully heading distribution sales and marketing of Samsung mobility, accessories and Apple products for Middle East and Africa market.
• Acting as a prime interface for brand principals negotiating on pricing, supports, marketing budgets, marketing plans.
• Leading and planning all brand marketing activities as per brand guidelines through various ATL, BTL campaigns and consumer promotions for assigned regions.
• Determining annual business unit plan and brand profitability.
• Order planning through forecasting within allocated budget for assigned regions.
• Innovating and implementing sales/distribution strategies for business growth.
• Coordinating with internal logistics and principals ensuring timely delivery of goods.
• Setting targets and goals for assigned regions and respective Sales Managers.
• Maintaining cordial relation with Key Channel Partners to ensure high levels of customer satisfaction.
• Generation of new ideas for merchandising and POS for maximum visibility.
• Tie up with Telecom Operators for regular co-branded promotions and activities.
• Managing regional teams by implementing lean principles of process management.
Achievement:
• Substantially increased sales revenue by 15% in 2014 and 20% in 2015 through channel development and implementing flexible terms for channel partners while ensuring minimized commercial risk.
• Increased cash flow for the organization by reducing debtor days through strong negotiation and standardization of T & C’s in agreements.
• Reduced operating margins by 30% through organizational development.
Levant is an active luxury retailing company housing various high-end international jewellery and watch brands.
Key Responsibilities:
• Managed profitability of the allocated luxury Jewellery brands.
• Acted as prime interface with the brand for all activities; ensuring all functional areas are specifically informed of brand values to the customers through effective marketing.
• Business development by planning and maximizing the sales & profit contribution of the allocated brands while maintaining a healthy stock turnover ratio.
• Developed annual business plan to reflect brand positioning, negotiated key aspects of the planned delivery with the brand.
• Dealt and coordinated with the boutiques for stock replenishments and brand collaterals.
• Conducted marketing and promotional activities in accordance with brand guidelines and internal marketing team.
• Provided support and on-the-job training to all team members & sales staffs.
• Prepared Budget and Forecast through proper stock and sales analysis for effective buying.
• Analyze market feedback.
Achievement:
• Exceeded sales by 8 % to 12% from first year and each ensuring year.
• Driven sales of ageing stock through effective pricing structure and intensive brand training program.
• Successfully negotiated product purchase with principal suppliers while eliminating intermediaries thus, making a profit of 30% on cost.
• Built relationship as per agreed Service Level Agreement and Contract with 5-star hotels to source merchandise thus increasing the brand visibility and sales.
• Designed and delivered product and brand trainings for new joiners and refreshers for existing staffs which resulted in recurring business from HNI customers through enhancement of sales staff’s product knowledge and consultative selling skills.
Ethos Watches is a pioneer in the retailing of luxury Swiss watches in India.
Key responsibilities:
• Retail Store Operation with maximum profitability of mono and multi- brand watch boutiques.
• Budgeting and forecasting, Inventory Management, Target Achievement
• Staff Recruitment/ Team Building/ Training/ Supervision
• Customer Service Excellence and customer retention
• Visual Merchandising strategies as per brand principles
• Report Generation
Achievement:
• Led startup and grand opening of Ethos Summit Store in Mumbai while consistently achieving monthly sales targets and generating recurring business from regular HNWI customers.
Damas Jewellery is a group of international integrated jewellery and watch retailer.
Key Responsibility:
• Overseeing daily store operations of Damas Les Exclusive boutique which houses high-end luxury jewellery and watch brands, meeting and exceeding sales targets, customer relationship management, people management, training new joiners, conduct appraisals, .
Sitel is a global Business Process Outsourcing leader and a sister concer of SITEL America.
Key Responsibility:
• Providing technical support to AOL (America Online ISP) customers via voice and non-voice medium while meeting and exceeding company KPI’s.