Area Operations Manager
Liwa Trading Enterprises
Total years of experience :15 years, 3 Months
9 Stores & 1 Kiosk with total retail space of 65, 000 sq. ft.
•Business forecasting & phase wise budgeting.
•Drafting strategies and plans to deliver the annual budget.
•Ensuring Store standards are intact & VM guidelines are implemented efficiently.
•Sourcing new categories & Products to generate additional topline.
•Category wise/ Subclass wise Stock review.
•Stock planning & allocations to the stores.
•Driving operational excellence across all stores.
•Detailed floor walks with store managers during store visit.
•Training & Development of the team members.
•Efficient overall planning for key events to maximize topline (Ramadan/ EID/ BTS/ EOSS)
•Weekly Business review with Store Managers to discuss WTD/MTD/YTD performance.
•Controlling unnecessary expenses/damages & shrinkage for healthy bottom-line.
•Attracting right talent for suitable profiles along with HR team.
•Planning in store Marketing activities during new launches & events.
•Staff Welfare & Incentive policies.
•Maximizing ROI by utilizing unused space across stores by expanding categories.
•Working closely with backend team to get timely updates & execution.
•Weekly competition review and market update.
•Weekly WH Visits for stock review and New shipment updates.
•Timely Inventory corrections via Stocks take & PI’s of high variance departments.
•Co-Ordination with vendors for the stocks follow ups & outsource staff availability.
for the sales and operations for 16 stores and 90 amazing team members which include 16 SM’s and 4 VM’s.
•Weekly meetings with store managers to understand the stock status of the best sellers/ Replenishment of the categories.
•Weekly and Monthly meetings to discuss the business plan of the day/Week/Month/ Year.
•Planning Weekly Merging/Consolidations based on the sell thru’s.
•People management, utilizing manpower after continuously doing SWOT analysis along with controlling the attrition.
•Co-coordinating with H.O merchandisers to ensure the region is receiving the products on right time.
•Launching new season across the stores with strictly adhering to Visual merchandising guidelines
•Delivering business results, focusing on customer service and improving the unit per transactions, Average ticket value and conversion rate.
•Key focus is on KPI’s, working on growth of the KPI’s (Conversion, Sales, Target vs. Achievement, Sell thru’s, Gross Margins, Gross Profit, Productivity, Profitability etc.)
•Reviewing the Store Managers performance on monthly basis and providing the support for them to deliver better results.
•Making strategy for events like Sale / Special offer/ Ramadan/ EID proactively based on the business trend.
•Identifying the training needs and implementing them in order to develop floor staff for the next role.
•Motivating the team by delivering Team Talks with Audio/ Video inputs.
•Analyzing business trends and making reports based on it.
Adhere to the organization’s policies and procedures.
• Team Huddle / Briefing to discuss the business plan of the day.
• Weekly Discussions with department managers to understand the stock status of the best sellers/ Replenishment of their departments/ Standards.
• Arranging consolidations from buddy stores to cover lost opportunity.
• Launching new seasons with strictly adhering to Visual merchandising guidelines
• Delivering business results, focusing on customer service and improving the unit per transactions, Average ticket value and conversion rate.
• Key focus is on KPI’s, Working on growth of the KPI’s (store traffic, sales, target vs. achievement etc.
• Preparing daily, Weekly, Monthly and Yearly reports to identify the red flags and preparing action plan to rectify them.
• Key focus is to break the monthly target into day wise sale target/ invoice target/ quantity target staff wise in order to achieve it.
• Planning for events like Sale / Special offers.
• Training and development of staff, reviewing the performance of the staff, conducting annual performance reviews
Working on daily store checklists.
• Utilizing resources in order to achieve targets in cost effective manner.
• People Management.
• Delivering Customer service at its best, controlling sales floor damage by taking required precautions.
• Ensuring the implementation of VM standards and SOP adherence.
• Analyzing various reports, Working on the sale of top 20 suppliers
• Training new employees.
• Making action plans to achieve budgets.
• Clearing aging stocks to accommodate new collections.
• Motivating the team towards the excellence and achievement of the goals.
• Preparation and participation of Stock take as per SOP.
Supervision of store as an overall in-charge.
• Managing and leading the team of 20 people to achieve the targets
• Delivering excellent customer service, Keeping the required standards.
• Liaise with other employees to create a positive working environment.
• Responsible for cash handling,
• Action plan to prevent shrinkage, Inventory in-charge
• Process adherence, working on various reports to identify the red flags.
• Planogram updating, PI correction, Active member of Corporate Social Responsibility team.
Responsible for stock handling.
• Dealing with customer complaints.
• Sourcing appropriate products for the store and placing orders with suppliers.
• Organizing special promotions and displays and ensuring the security of stock.
• Managing the front end checkout staff and providing training to new staff.
• Authorizing refunds, Responsible for stock checks, Reducing goods to clear.
B. A ( Hons.) in Business & Management