Account Director
Asymmetrique Communications Pvt. Ltd.
Total years of experience :17 years, 3 Months
Responsibilities:
Providing strategic inputs and planning future marketing plans to achieve client’s milestones
Working closely with brand managers/marketing managers to overcome marketing challenges & create result-oriented campaigns
Creating effective briefs with unique thought starters that spark the creative team to come up with innovative ideas
Performing multiple roles like a planner, client servicing manager & delivery manager for most of the clients
Identifying opportunities to cross-sell products that add value to client’s business & maximize revenues for the company
Providing media planning solutions in association with media planners to maximize reach & utilize client’s budget wisely
Working on pitches with an integrated approach to acquire new clients & increase company’s profitability
Mentoring subordinates at different intervals w.r.t to writing briefs, making presentations, handling & building repo with clients, managing deliverables etc.
Achievements:
Strengthen Agency - Client relationship to new benchmarks, with overwhelming response of CleanMax Solar Exhibition at WETEX 2017, Dubai
Regained client's confidence, who was willing to cancel the contract at one point in time. Later, received kudos and appreciation mail from the same client helped to boost my significance within the agency and with the client
Lead integrated marketing campaigns for CleanMax Solar that includes, SEO, SEM, Social Media, Website Management, Print, AVs, DMs, Exhibition etc.
Planned Go-to-market strategy to strengthen Nordusk expansion plan
from regional player to National player
Built strong awareness for a new entrant 'Siddha' in the real estate market of Mumbai, by conducting on-ground activation and social media campaigns for 'Grow A Plant' event within the micro-market. It helped to generate more than 800 leads, which was much above client's expectation.
Produced AV & brochure in foreign languages like Japanese & Arabic respectively, to provide all-round support to client's expansion agenda
Managed 4 retainer clients with limited resource to maximize company's profitability. Also, worked on multiple pitches like Siddha Wadala, The
Wadhwa Group, 99 acres, Siddha Group, Reliance Infra etc. to increase revenue
Generated additional income worth Rs. 2.5 million by cross-selling other projects apart from maintaining retainer income of Rs. 15 million annually
Responsibilities:
Leading all marketing/brand briefs and deliverables
Building a healthy client-agency relationship and thereby adding value to client’s business
Leading 360 campaign execution for national and regional initiatives
Actively involved with account planning team for strategic contribution to the brand, within the agency and with clients
Leading the process of creative briefing, presentations and execution of advertising/marketing ideas
Dealing with various production houses for producing TVCs, Web Films, AVs, Radio spots, still shoots etc.
Dealing with various vendors for creating innovative in-shop elements and new product development
Assisting in achieving financial targets of the group by compelling client for integrated campaigns and cross-sell work of Ogilvy’s business vertical. E.g. designing, digital, activation etc.
Producing creative work which helps to achieve few accolades
Daily review of the jobs with the account management team
Ensuring financial collections are on track
Achievements:
Managed portfolio of Asian Paints worth Rs. 20 million and generated additional income worth Rs. 2 million by cross-selling work of other business vertical e.g. designing, digital, activation etc.
Achieved 15% additional revenue from non-media income
Appreciation and kudos from client during agency appraisal meeting at Asian Paints, was equivalent to receiving an award
Designed & executed national campaign with 360 approach helped to position Ultima Protek as the superior exterior emulsion that could fetch premium pricing and accomplish yearly targets for the brand
Grand success achieved for Ultima Protek, regional campaign (Kerala) as only TVC did wonders and eliminated need to use other mediums for promotion
Created a property called 'Beautiful Homes' for Asian Paints which has achieved multi fold success and later extended to interior emulsion as well
Successfully, launched a new category called Asian Paints - SmartCare waterproofing products. Starting from nomenclature, designing a logo, packaging, POS collaterals, brochures, soft launch, dealer launches, ATL communication, digital campaigns etc, and taking to a level where it can compete to no. 1 competition within Indian market
Created award winning brochures for Asian Paints - SmartCare with unique concepts like 'THE WET BOOK' & 'THE ULTIMATE CARE' for the 2 consecutive years respectively received awesome response from the market
Designed multiple BTL campaigns, Brochures & POS Collaterals for brands like Exterior Textures, Undercoats and Wood Finishes products to increase sales volume and achieve targets
Simultaneously, worked on projects like Statue of Unity, Dulcoflex & A&O Realty
Launched an impactful campaign for IDBI Bank, which managed to change perception about the bank providing banking service to only Corporates and not to individuals
Responsibilities:
Conducting 3-wheeler QC & pre-delivery inspection with respect to the engine, gear-box assembly, noise/vibration, oil leakages, brakes, painting, nut-bolt & electrical fittings etc.
Preparing a report card with checked parameters with its correct engine and chassis no.
Managing vehicle loading for different dealers at the right time
Achievements:
Loaded trolley on time without any deviation and systematic quality check
Never received complain from any dealer post off-loading of 3-wheeler