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Amit Phulwani, Marketing Assistant & Programme Counsellor

Amit Phulwani

Marketing Assistant & Programme Counsellor ·The University of Manchester Middle East Centre

United Arab Emirates

Master's degree, International Business

Work experience

Total years of experience: 12 years, 9 months

Marketing Assistant & Programme Counsellor

August 2015 - June 2020

The University of Manchester Middle East Centre

Dubai, United Arab Emirates

August 2015 - June 2020

Part of the prestigious Russell Group of universities, with outstanding facilities and the widest range of courses, offering education to working professionals across six global centres

Career Highlights:
• Hands on expertise in online marketing, with a core focus on lead generation, lead nurturing, campaign management, email marketing and events management

• Designed, planned and executed multi-channel marketing and effective lead generation activities across the MENA region, thereby successfully achieving intake targets

• Managed centre’s marketing budget by planning and executing branding, marketing & student recruitment activities including paid/organic digital marketing campaigns, print media, ATL, BTL, events, as well as social media management

• Successfully implemented regional CRM and integrated marketing automation, web-analytics and events management tools to ensure the campaign optimisation and determine smarter investment opportunities

• Monitor and ensure the effectiveness of marketing initiatives and campaigns, measure ROI, and seek to continuously improve methods and outcomes

Company industry:
Higher Education
Job role:
Marketing and PR

Marketing Assistant & Office Administration

March 2014 - February 2015

British Centres for Business

Dubai, United Arab Emirates

March 2014 - February 2015

A B2B professional services company established with the mandate to provide market entry services and operational support to UK SMEs.

Career Highlights:
• As the second member of the founding team, devised and maintained office systems, including data management ensuring confidentiality

• Provided ad hoc administrative support to senior management by facilitating necessary information to formulate strategies, policies and procedures

• Worked closely with the Department of Economic Development (DED) to support issuing trade licenses for UK companies wanting to set up business in Dubai

• Supported UK SMEs through the formation process into the BCB incubator and provide further assistance to enable them to flourish subsequently

• Managed the marketing aspect of the British Centres for Business in Dubai, including managing partners and suppliers handling digital marketing and social media accounts

• Manage and maintain company website with latest news and articles, as well as send out monthly newsletters and client advisories

Company industry:
Business Support Services
Job role:
Administration

Admissions & Recruitment Coordinator

March 2012 - February 2013

Hult International Business School

Dubai, United Arab Emirates

March 2012 - February 2013

An international business school offering top ranked MBA, Masters and Bachelors Programmes across five global campuses around the world.

Career Highlights:
• Provided vital link between candidate and Business School and oversee the entire recruitment process - from initial screening and consultations to confirming the admission

• Supported management in implementing effective conversion activities thereby, successfully reducing conversion time

• Controlled and managed admissions pipeline, and consistently achieved individual as well as team targets

Company industry:
Higher Education
Job role:
Marketing and PR

Front Desk Associate & Auditor

August 2008 - January 2010

Best Western - The Cromwell

London, United Kingdom

August 2008 - January 2010

The World’s Biggest Hotel Family, with more than 4000 independently owned and operated hotels

Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Front Desk Supervisor

May 2007 - August 2008

St. Giles Hotel

London, United Kingdom

May 2007 - August 2008

An independently owned three-star hotel with more than 720 rooms

Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Account Executive & Trade Marketing

June 2003 - June 2006

Regal Overseas Pvt. Ltd.

China

June 2003 - June 2006

Importers, Exporters and Sourcing Agents of Textile Products

Company industry:
Textile & Apparel Production
Job role:
Purchasing and Procurement

Education

Hult International Business School

August 2011

August 2011

Master's degree, International Business

United States

GPA (point): 3.09 out of 4

GPA (point): 3.09 out of 4

Concentration: Corporate Strategy, International Marketing, Branding and Advertising

University of Derby

May 2010

May 2010

Bachelor's degree, International Hotel Management

United Kingdom

GPA (rating): Satisfactory

GPA (rating): Satisfactory

Key Areas of Study: Managing Cultural Diversity, Delivering Added Value, and Advance Consumer Behavior

Skills

Exceptional MS Word, Excel & PPT
Expert
Exceptional MS Word, Excel & PPT
Expert
Lead Generation
Expert
Lead Generation
Expert
Student Recruitment
Expert
Student Recruitment
Expert
Higher Education Marketing
Expert
Higher Education Marketing
Expert
Education Management
Expert
Education Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Lead Generation
Expert
Lead Generation
Expert
Student Recruitment
Expert
Student Recruitment
Expert
Higher Education Marketing
Expert
Higher Education Marketing
Expert
Education Management
Expert
Education Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert

Languages

English

Expert

Hindi

Expert

Urdu

Expert

Training and Certifications

Certifications
Ginning Training Course at CIRCOT, Nagpu
Mar 2013
Inbound Marketing
Jan 2017
Wine and Spirit Education Trust (WSET), Level-2 Certificate
Feb 2007

Hobbies and interests

Cricket
Travel