Amjad Ali

• Managed end-to-end digital marketing strategy for an edible oil brand across multiple online platforms.
• Planned and executed performance marketing campaigns on Facebook, Instagram, and Google Ads (Search &
Display) to drive traffic, leads, and brand awareness.
• Managed Amazon and Flipkart product listings including keyword optimization, A+ content, paid ads, and pricing.
• Coordinated and executed influencer marketing campaigns to increase online visibility and product reach.
• Designed marketing creatives, posters, and promotional materials using Adobe Photoshop.
• Developed and maintained the company website using WordPress, with content updates and on-page SEO
optimization.
• Monitored campaign KPIs, analyzed performance insights, and optimized strategies to improve ROI and
conversions.

• Led and managed a 7-member digital marketing team comprising SEO, content, social media, and paid ads
specialists.
• Planned and executed integrated performance marketing campaigns across Google Ads, Meta, email, and social
platforms.
• Assigned tasks, monitored performance metrics, and ensured on-time delivery of campaigns.
• Analyzed campaign performance using Google Analytics and platform insights to optimize ROI and conversion
rates.

• Led and supervised a 2-member field marketing and sales team across assigned territories.
• Collected primary market data on customer preferences, pricing, competitor products, and retail visibility.
• Monitored sales performance, distributor activity, and stock movement at retail and wholesale outlets.
• Conducted market surveys, retailer feedback sessions, and competitor analysis to support pricing and promotion
decisions.
• Shared actionable market insights with sales and management teams to improve product placement and sales
growth.
• Ensured effective execution of in-store promotions, product sampling, and merchandising activities.

• Managed end-to-end sales of uPVC windows and doors for residential and commercial projects.
• Generated leads through site visits, channel partners, architects, and direct customer interactions.
• Conducted product presentations, measurements, and quotations as per customer requirements.
• Coordinated with design, production, and installation teams to ensure timely project execution.
• Negotiated pricing, closed deals, and consistently achieved monthly and quarterly sales targets.
• Maintained strong relationships with customers, architects, builders, and contractors.
• Tracked enquiries, conversions, and order status using CRM and sales reports.