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Farisa Sohail, CREATIVE MEDIA MANAGER

Farisa Sohail

CREATIVE MEDIA MANAGER·KWS Middle East

United Arab Emirates

Bachelor's degree, Art And Design

Work experience

Total years of experience: 6 years, 8 months

CREATIVE MEDIA MANAGER

November 2024 - Present

KWS Middle East

Dubai, United Arab Emirates

November 2024 - Present

Lead and manage creative campaigns for KWSME and its diverse client portfolio, aligning content
with brand and business objectives.
Develop high-performing, viral social media content to increase engagement and brand visibility.
Oversee and coordinate a cross-functional creative team, including graphic designers, video
producers, UI/UX designers, and content writers.
Manage multiple in-house brands, including KWS&Co, KWS Digital, and KWS Legal.
Plan and execute content calendars, social media strategies, and digital storytelling to build brand
identity and generate leads.
Support and manage client deliverables, including videos, websites, and static designs.
Lead and manage the KWSME podcast, Sharks in Suits.
Company industry:
Business Consultancy Services
Job role:
Design, Creative, and Arts

VIDEO-EDITOR & GRAPHIC DESIGNER

August 2024 - November 2024

Stard Arkmond

Dubai, United Arab Emirates

August 2024 - November 2024

high-quality output.
Coordinated with a cross-functional creative team to deliver projects efficiently while meeting tight
deadlines.
Oversaw production logistics, including equipment management and organizing digital assets,
ensuring smooth workflows and data security.
Company industry:
Financial Services

DESIGN SPECIALIST AND VIDEO PRODUCER

June 2023 - June 2024

INFER DIGITAL ( HUM Networks)

Islamabad, Pakistan

June 2023 - June 2024

My primary responsibilities included working on explainer videos and
managing both pre-production (including the shoot) and post-production
(including video production, graphic design, audio enhancement, and motion
design).
Additionally, I rebranded a podcast, managed studio setup and shoots, and
worked with high-end tech equipment. I also created design and video
templates for social media.
Led projects from concept to completion, coordinating with multidisciplinary
teams for cohesive outcomes.
My achievements include creating explainer videos that reached 24k, 64k,
and 79k views on Instagram
Company industry:
Media Production
Job role:
Accounting and Auditing

DESIGN SPECIALIST & VIDEO PRODUCER

January 2023 - January 2024

Infer Digital ( HUM Networks)

Islamabad, Pakistan

January 2023 - January 2024

tech equipment
Led projects from concept to completion, coordinating with multidisciplinary teams for cohesive
Company industry:
Media Production

CREATIVE LEAD

June 2021 - July 2023

GULF ALLIANCE

Islamabad, Pakistan

June 2021 - July 2023

I was hired as a Graphic Designer, responsible for designing brand identities, brochures, payment plans, social media posts, website designs, wall designs, and event management—essentially everything related to design. I also helped my team members and participated in various creative fields, working with content writers and producers. Later, I was promoted to Creative Lead, where my responsibilities shifted to being a Video Producer and managing the creative team. One of my notable achievements was rebranding the companys biggest project, ACACIA, worth over 3 billion (pkr). I designed user-friendly brochures and detailed payment plans, which led to significant sales and generated revenue in millions.
Company industry:
Real Estate
Job role:
Design, Creative, and Arts

Graphic Designer

June 2022 - June 2023

ASPIRE PROPERTIES

Islamabad, Pakistan

June 2022 - June 2023

Aspire Properties is a real estate company primarily working with Park View City, DHA Islamabad, and Capital Smart City. I designed the logo and contributed to developing the brands visual identity, ensuring the consistent application of the brand style guide on their social media platforms.
Company industry:
Real Estate
Job role:
Marketing and PR

Graphic Designer

January 2020 - June 2023

DOWNTOWN MARKETING

Islamabad, Pakistan

January 2020 - June 2023

Downtown Marketing is a real estate company primarily working with Gulberg Greens, Park View City, and Capital Smart City. Worked with the client to define marketing and design visions for various projects and developed innovative design packages as part of on-brand marketing materials
Company industry:
Real Estate
Job role:
Marketing and PR

BRANDING / GRAPHIC DESIGNER

January 2022 - January 2023

ASPIRE PROPERTIES

Islamabad, Pakistan

January 2022 - January 2023

Aspire Properties is a real estate company primarily working with Park View City, DHA Islamabad, and Capital Smart City. I designed the logo and contributed to developing the brands visual identity, ensuring the consistent application of the brand style guide on their social media platforms.
Company industry:
Investment, Securities & Funds

CREATIVE LEAD

January 2021 - January 2023

GULF ALLIANCE

Islamabad, Pakistan

January 2021 - January 2023

I was hired as a Graphic Designer, responsible for designing brand identities, brochures, payment plans, social media posts, website designs, wall designs, and event management—essentially everything related to design. I also helped my team members and participated in various creative fields, working with content writers and producers. Later, I was promoted to Creative Lead, where my responsibilities shifted to being a Video Producer and managing the creative team. One of my notable achievements was rebranding the companys biggest project, ACACIA, worth over 3 billion (pkr). I designed user-friendly brochures and detailed payment plans, which led to significant sales and generated revenue in millions.
Company industry:
Real Estate

CREATIVE LEAD

January 2021 - January 2023

Gulf Alliance

Islamabad, Pakistan

January 2021 - January 2023

Helped team members and participated in various creative fields, working with content writers and
producers
Promoted to Creative Lead, with responsibilities shifting to being a Video Producer and managing
the creative team
Company industry:
Real Estate

BRANDING / GRAPHIC DESIGNER

January 2022 - February 2022

HADAF MARKETING

Islamabad, Pakistan

January 2022 - February 2022

Developed corporate brand imagery by designing cohesive and engaging logos, letterheads, and business cards. Created design packages to support on-brand initiatives and boost sales through social media.
Company industry:
Telemarketing
Job role:
Design, Creative, and Arts

GRAPHIC DESIGNER

January 2020 - January 2020

LEAD DIGITAL

Islamabad, Pakistan

January 2020 - January 2020

Developed brand identity with distinctive graphic style and tone for all company communications, conveying a clear message to consumers.
Company industry:
Advertising

Design Intern

June 2019 - August 2019

BRANDO MARKETING

Islamabad, Pakistan

June 2019 - August 2019

Worked on the branding for Desi food restaurant Cheema Chattas and created illustrations for government campaigns such as Tourism and the Kamyab Jawan Program. Presented creative design work, took constructive feedback, and worked towards positive outcomes.
Company industry:
Advertising

Education

Comsats Institute Of Information Technology

February 2024

February 2024

Bachelor's degree, Art And Design

Pakistan

COMSATS University

January 2021

January 2021

Bachelor's degree, Bachelors in Design

Pakistan

COMSATS University

January 2021

January 2021

Bachelor's degree, Art And Design

Pakistan

IMCG

January 2016

January 2016

High school or equivalent, Applied Science And Engineering

Pakistan

Skills

Market Research
Expert
Market Research
Expert
Adobe Creative Suite
Expert
Adobe Creative Suite
Expert
Motion Design
Expert
Motion Design
Expert
Graphic Design
Expert
Graphic Design
Expert
Video Production
Expert
Video Production
Expert
Videography
Expert
Videography
Expert
Adobe Suite
Expert
Adobe Suite
Expert
Problem-solving
Expert
Problem-solving
Expert
Adobe After Effects
Intermediate
Adobe After Effects
Intermediate
Adobe Premiere
Expert
Adobe Premiere
Expert
Creative Visualization
Expert
Creative Visualization
Expert
Brand Identity
Expert
Brand Identity
Expert
Research as per Brief
Expert
Research as per Brief
Expert
Logo Design
Expert
Logo Design
Expert
Typography
Expert
Typography
Expert
Color Correction
Expert
Color Correction
Expert
Social Media templates
Expert
Social Media templates
Expert
Animation/Motion Graphics
Expert
Animation/Motion Graphics
Expert
Storyboarding
Expert
Storyboarding
Expert
Adobe Lightroom
Intermediate
Adobe Lightroom
Intermediate
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Team leadership and motivation
Expert
Team leadership and motivation
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
BRANDING
Expert
BRANDING
Expert
REGISTRATION EVALUATION AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) REGULATIONS
Expert
REGISTRATION EVALUATION AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) REGULATIONS
Expert
TEMPLATES
Expert
TEMPLATES
Expert
REAL ESTATE
Expert
REAL ESTATE
Expert
BROCHURES
Expert
BROCHURES
Expert
COORDINATING
Expert
COORDINATING
Expert
GRAPHIC DESIGN
Expert
GRAPHIC DESIGN
Expert
SALES
Expert
SALES
Expert
POST-PRODUCTION
Expert
POST-PRODUCTION
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Teamwork
Expert
Teamwork
Expert
Time management
Expert
Time management
Expert
Constructive Feedback
Expert
Constructive Feedback
Expert
Internal Communications
Expert
Internal Communications
Expert
Inter-departmental Coordination
Expert
Inter-departmental Coordination
Expert
Attention to Detail
Expert
Attention to Detail
Expert
Photography
Expert
Photography
Expert
Video
Expert
Video
Expert
Video Editing
Expert
Video Editing
Expert
Final Cut Pro
Expert
Final Cut Pro
Expert
Motion Graphics
Intermediate
Motion Graphics
Intermediate
ADAPTABILITY
Intermediate
ADAPTABILITY
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
COMPUTATIONAL TOOLS
Intermediate
COMPUTATIONAL TOOLS
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
EYE TRACKING
Intermediate
EYE TRACKING
Intermediate
MOTION GRAPHIC DESIGN
Intermediate
MOTION GRAPHIC DESIGN
Intermediate
PROFESSIONALISM
Intermediate
PROFESSIONALISM
Intermediate
RESEARCH
Intermediate
RESEARCH
Intermediate
VIDEO PRODUCTION
Intermediate
VIDEO PRODUCTION
Intermediate

Social profiles

Languages

English

Expert

Urdu

Expert

Hobbies and interests

Reading
Singing
Painting