Viraj Murlidharan

Managing ₹58 Cr (AED 25M / $7M) annual digital budget — ₹25 Cr Branding + ₹33 Cr Performance — driving ₹358 Cr (AED 158M / $43M) digital channel revenue
Achieved 11X Performance ROAS and 6.23X overall ROAS incl. branding; revenue split: Direct Sales ₹107 Cr · AMC ₹185 Cr · D2C ₹63 Cr · Forbes Pro ₹3 Cr
Led 4 major brand campaigns: 'Nal Ka Kapda', Filter Life Hot UTC, Robotic Vacuum Cleaner (ft. Shraddha Kapoor), Filter Kit Service
Executed Google Partner Influencer Program: 10 influencers, ₹50 Lakhs (AED 220K/$60K) across Water Purifier and Vacuum Cleaner categories
Designed 8+ user journeys: D2C e-commerce, online-to-offline lead conversion, AMC retention, B2B nurture, app upsell, AIpowered demo & virtual consultation flows
Achieved 34% Leads Passed rate vs 21% target; reduced CPL by 40% via bid strategy and audience refinement
Implemented server-side tracking (OCI + CAPI) and authored Universal LMS BRD with dynamic lead scoring and multi-touch attribution
Deployed WebEngage lifecycle automation (₹9.3 Cr AMC budget): 12% churn reduction, 15% LTV growth, 40% organic traffic uplift
🏆 Employee of the Year FY2024 — 45% YoY revenue growth (₹247 Cr → ₹358 Cr), ROAS improved 7.2 → 11X, budget scaled 38% (₹42 Cr → ₹58 Cr)

Managed $600K+ (AED 2.2M / ₹5+ Cr) annual ad spend for 15+ enterprise clients: iMocha, SOTC, MakeMyTrip, Thomas Cook, ZEE5 Global
Delivered 30% average ROAS improvement and 20% conversion rate increase across PPC and programmatic campaigns
Led 5-member cross-channel PPC team; retention playbooks increased client LTV by 10-15%; Looker Studio dashboards cut reporting time by 50%
🏆 Best Outstanding Performer FY 2019 & FY 2021; instrumental in achieving Google Partner status for the agency