aya abdein

Brand identity design and development of brand guidelines
Illustration, vector art, and infographics
Print design: books, brochures, stationery, rollups, lampposts, and other collateral
Digital design for websites and social media platforms
Coordination with print vendors and preparation of print-ready files
Support remote teams through Agile workflows, ensuring on-time delivery and consistent visual quality

Supported the web and digital product team by creating UX/UI solutions and scalable design systems from scra
Roles included: tch.

Designed a web portal from the ground up with modern UX and dual light/dark UI modes.
Developed a comprehensive design system and visual guidelines to streamline developer handoff and improve
scalability.
Collaborated with product managers and developers to align design with business goals and technical
requirements.
Delivered detailed PDF design guides that reduced development time by 25% and ensured consistency across
digital platforms.

Supported the marketing and design team at Cequens by creating strategic visual assets for key products (Portfolio
includes enterprise dashboards, admin systems, and SaaS platforms), company website UI/UX, social media, and
internal/external communications.
Roles included:
Designed high-impact social media visuals, campaign assets, landing page graphics, and event materials,
ensuring full alignment with brand identity.
Partnered with cross-functional teams to deliver design solutions that balanced technical feasibility with
business objectives.
Maintained a structured design system for visual assets and delivered fast, high-quality outputs within Agile
workflows.
Skills: UI/UX Design & Interaction Design, Design Systems & Component Libraries, Enterprise platform
experience (B2B/B2C), User Onboarding & Task Flows.

Supported the marketing and product design team at Cequens by producing high-quality visual content and cross
platform UI/UX solutions for flagship products, Portfolio includes enterprise dashboards, admin systems, and SaaS
platforms.
Roles included:
Designed social media visuals, campaign assets, landing page graphics, and event materials, contributing to a
30% increase in engagement and stronger brand presence.
Developed presentations, proposals, brochures, and posters, driving a 30% increase in conversion rates and a
70% improvement in brand reputation and team engagement.
Produced visual content for product launches, advertisements, and B2B marketing initiatives, improving
communication of complex telecom/CPaaS concepts.
Translated technical product features into clear, user-friendly visual explanations for internal teams and clients.
Built cross-platform design experiences by adapting ROOM4 for TV, tablets, touchscreen devices, mobile, and
web via Connect 2.0 management center, enhancing usability and adoption across platforms.
Created detailed storyboards and visual guidelines with the creative team to ensure consistent, scalable design
delivery across projects.
Skills: UI/UX Design & Interaction Design, Print Design, Presentation Design, Icon Design.

Supported the design and marketing team by maintaining visual consistency and delivering high-quality design
assets across internal and external communications.
Roles included:
Helped maintain a clean design system for visual assets, ensuring consistency and scalability across projects.
Delivered fast, high-quality designs in an Agile environment to meet project deadlines.
Reviewed and finalized designs to align with client goals and brand guidelines, including internal documents
and external assets such as brand identity letters, presentations, envelopes, and roll-ups.

Supported the design team by translating functional requirements into user-centered, visually compelling solutions
while managing project delivery and quality.
Roles included:
Interpreted functional requirements and adapted design solutions to meet user and business needs.
Managed project timelines to ensure on-time delivery of both functional and visually compelling materials.
Analyzed user feedback to refine designs and enhance overall user experience.
Skills: Visual Design Branding, Team Feedback Reviewing, User-Centered Design (UX/UI).