aya abdein

Designed digital products, web platforms, and UX/UI solutions across education, government, and commercial sectors.
Conducted UX research and stakeholder workshops to inform product decisions and define user needs.
Facilitated Brand Mapping workshops to define positioning, target audiences, messaging, and visual direction.
Translated business requirements and research into user-centered UX/UI designs through flows, wireframes, prototypes,
and interfaces.
Created scalable design systems, reusable components, and UI guidelines to ensure consistency across products.
Designed web applications, educational platforms, and self-service kiosks with a focus on usability and accessibility.
Developed brand guidelines and motion design assets to support consistent digital experiences and communication.

Designed a full web portal from scratch with modern UX and dual light/dark interface.
Built a scalable design system and UI guidelines to ensure consistency and reuse across the platform.
Translated business and technical requirements into clear UX/UI solutions aligned with product needs.
Collaborated with product managers and developers in Agile teams to support smooth implementation.
Delivered design documentation that reduced development time by 25% and improved design consistency.

Designed SaaS dashboards, enterprise platforms, and landing pages for telecom and B2B products across MENA.
Created user flows, onboarding journeys, and interaction designs to simplify complex enterprise workflows.
Maintained design systems and reusable UI components to ensure consistency and scalability across products.
Collaborated with cross-functional teams to deliver solutions aligned with business goals and technical requirements.
Produced marketing and product assets supporting campaigns, user engagement, and brand consistency.

Supported marketing and product teams with visual and UI design for SaaS and telecom platforms.
Designed social media, campaign assets, and landing pages that improved engagement and brand presence.
Created presentations and marketing materials that improved communication and supported business goals.
Simplified complex product features into clear visual communication using diagrams and icons for stakeholders.
Supported cross-platform experiences across TV, mobile, tablet, and web to ensure consistency and usability.
Developed storyboards and visual guidelines to ensure consistent design delivery across projects.

Supported marketing and design teams by delivering consistent visual assets across digital and print communications
under Agile workflows.
Applied brand guidelines to maintain visual consistency across presentations, identity materials, and marketing assets.
Produced and finalized high-quality design deliverables (presentations, brand assets, print materials) aligned with client
and brand requirements.

Supported the design team by translating functional requirements into user-centered, visually compelling solutions
while managing project delivery and quality.
Roles included:
Interpreted functional requirements and adapted design solutions to meet user and business needs.
Managed project timelines to ensure on-time delivery of both functional and visually compelling materials.
Analyzed user feedback to refine designs and enhance overall user experience.
Skills: Visual Design Branding, Team Feedback Reviewing, User-Centered Design (UX/UI).

Translated functional requirements into clear, user-centered visual designs aligned with business needs.
Managed project timelines to deliver visual and functional design assets on time and with quality.
Improved designs using user feedback to enhance usability and overall user experience.