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Ammar Aljawi, Category manager

Ammar Aljawi

Category manager·Amazon

Saudi Arabia

Bachelor's degree, Industrial and System Engineering

Work experience

Total years of experience: 8 years, 11 months

Category manager

January 2025 - Present

Amazon

Riyadh, Saudi Arabia

January 2025 - Present

• Develop and execute category strategy to drive sales, profitability,
and assortment expansion through new brand and product
selection.
• Leverage data and insights including performance metrics, market
trends, and customer behavior to identify growth opportunities and
optimize pricing, campaigns, and the overall shopping experience.
• Collaborate cross-functionally with internal teams and
stakeholders to implement promotional plans and operational
improvements for sustained category success.

Company industry:
Internet & E-commerce

Category Manager

April 2021 - Present

arlafoods

Riyadh, Saudi Arabia

April 2021 - Present

Company industry:
FMCG
Job role:
Marketing and PR

Key account manager

January 2023 - December 2024

Amazon

Riyadh, Saudi Arabia

January 2023 - December 2024

• Recruit and support strategic sellers by providing data-driven
guidance, tailored category insights, and education on Amazon tools
to boost their ecommerce success.
• Foster strong seller relationships through proactive engagement,
needs management, and performance monitoring to ensure
sustained growth and compliance.
• Collaborate cross-functionally to improve internal tools and
processes, enhancing the overall experience for selling partners on
the platform.

Company industry:
Internet & E-commerce

Assistant category manager

January 2021 - December 2021

Arla Foods

Riyadh, Saudi Arabia

January 2021 - December 2021

• Deliver data-driven insights and recommendations to
stakeholders by analyzing performance trends, market
developments, and investment effectiveness.
• Ensure flawless execution of shopper activations and in-store
excellence through tailored solutions, space navigation, and NPD
tracking.
• Develop and maintain performance trackers to evaluate
activations and support continuous improvement in collaboration
with CCSM managers.

Company industry:
FMCG

Key Account Specialist

September 2018 - March 2021

Nestlé Middle East - Saudi Arabia

Riyadh, Saudi Arabia

September 2018 - March 2021

Developing a strong long-term relationship with the customers and understanding their needs to achieve the companys goals and objectives

Main Tasks
• The implementation of the BDA to achieve the business objectives and increase the sellout
• Placing orders for the customer to ensure availability and achieving monthly target
• Ensure the implementation for the AVA in all stores
• The implementation of the promotion plans on weekly basis to increase the sellout and achieving the business objectives
• Listing the NPDs and monitoring their movements in the market
• Sellout analysis by store to capture growth opportunities and tackle gaps
• Managing and maintaining the return and refusal for the customers at 0.5%

Company industry:
FMCG
Job role:
Sales

Key Account Specialist

January 2018 - January 2021

Nestle

Riyadh, Saudi Arabia

January 2018 - January 2021

• Execute the Business Development Agreement (BDA) and ensure
AVA implementation across stores to drive sellout and meet
business objectives.
• Manage order placement, NPD listings, and stock availability to
support monthly sales targets and market penetration.
• Analyze store-level sellout data and handle returns/refusals to
identify growth opportunities and address performance gaps
effectively.

Company industry:
FMCG

Part-time Salesman

March 2018 - July 2018

Alrugaib Furniture

Khobar, Saudi Arabia

March 2018 - July 2018

Company industry:
Retail & Wholesale
Job role:
Sales

Assistant Key Account Manager

July 2017 - January 2018

AHMED MOHAMED SALEH BAESHEN & CO

Riyadh, Saudi Arabia

July 2017 - January 2018

Sales Department:
• Monitoring Orders
• Promotion Plans
• Trade Spend Claim
• Listing New Items
• Sales Forecasting
- Supply Chain Department:
•ABC Classification Project for the Warehouse

Company industry:
FMCG
Job role:
Sales

Education

KING FAHD UNIVERSITY OF PETROLEUM AND MINERALS

August 2018

August 2018

Bachelor's degree, Industrial and System Engineering

Saudi Arabia

GPA (point): 3.00 out of 4

GPA (point): 3.00 out of 4

,

King Fahd University of Petroleum and Minerals

August 2018

August 2018

Bachelor's degree, Industrial Engineering

Saudi Arabia

IBN KHALDUN HIGH SCHOOL

May 2013

May 2013

High school or equivalent, Science

Saudi Arabia

GPA (percentage): 97%

GPA (percentage): 97%

,

Skills

Marketing
Expert
Marketing
Expert
Data Analysis
Expert
Data Analysis
Expert
Business Development
Expert
Business Development
Expert
Sales
Expert
Sales
Expert
Key Account Management
Expert
Key Account Management
Expert
Strategic Planning
Intermediate
Strategic Planning
Intermediate
Team Player
Expert
Team Player
Expert
Quick Learner
Expert
Quick Learner
Expert
Problem Solving
Expert
Problem Solving
Expert
Data Anlysis
Intermediate
Data Anlysis
Intermediate
Microsoft Office
Intermediate
Microsoft Office
Intermediate
Time Management
Expert
Time Management
Expert
CATEGORY STRATEGY
Intermediate
CATEGORY STRATEGY
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
BUSINESS OBJECTIVES
Intermediate
BUSINESS OBJECTIVES
Intermediate
DETAIL ORIENTED
Intermediate
DETAIL ORIENTED
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKET ANALYSIS
Intermediate
MARKET ANALYSIS
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
PROBLEM SOLVING
Intermediate
PROBLEM SOLVING
Intermediate
RESULTS FOCUSED
Intermediate
RESULTS FOCUSED
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Training
COOP Training
Ahmed Mohammed Saleh Baeshen
Jul 2017
Show credentials