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Ammar BinSwailem , Director of Marketing and Business Development

Ammar BinSwailem

Director of Marketing and Business Development ·Clubs Store

United Arab Emirates

Bachelor's degree, Marketing And Business

Work experience

Total years of experience: 6 years, 7 months

Director of Marketing and Business Development

July 2024 - Present

Clubs Store

Dammam, Saudi Arabia

July 2024 - Present

# Spearheaded 280% yearly sales growth through repositioning and implementing AI.
# +10 omnichannel campaigns with 393% ROI, slashing acquisition costs by 30% via SEO and ads optimization.
# Renewed the marketing strategy, increasing engagement by 25% and search ranking from 12 to 7.3 in 3 months.
# Redesigned UI/UX during rebranding, increasing average order value by 11% and visit duration by 12%.
# Sponsorships and influencer partnerships, promoting the business to more consistent relevant audience.

Company industry:
Internet & E-commerce

Marketing Lead

January 2022 - Present

OxfordSaudia Flight Academy

Dammam, Saudi Arabia

January 2022 - Present

# Managed 5M SAR budget, driving 3.3x sales growth and 2.1x lead increase via audience segmenting & repositioning.
# With just 30% budget increase, I drove a 440% jump in paying applicants and a 210% rise in lead quality.
# Arranged the 1st Pilots Graduation Ceremony, increasing brand awareness by 25%, and participated in high-profile events such as Aviation Future Forum, Bahrain Airshow and Dubai Airshow.
# Founded and nurtured UGC Media Club, generating 15M+ views and 18K+ followers within 2 months.
# Launched 2 IATA Diploma programs, ranking #1 on search engines pre-campaign.
# Orchestrated omnichannel campaigns via Google, SM, Email, SMS, and WA, reducing CAC by 34% and 47% ROI boost.

Company industry:
Aerospace
Job role:
Marketing and PR

Marketing Specialist

January 2021 - December 2021

Namthaja

Dammam, Saudi Arabia

January 2021 - December 2021

# Played a key role in developing the marketing strategy, repositioning for new objectives and sustainability.
# Eliminated inefficiency in campaigns by segmentation and objective restructure, limiting costs significantly.
# Engineered an 800 keywords search campaign across 130 zones, securing the company’s first qualified online-order.
# Copywrote and designed +200 pieces of content, targeting relevant industries and repositioning on a new strategy.
# Developed a B2B database across 9 sectors and a 1, 000+ item resource library, streamlining sales seamlessly.

Company industry:
Manufacturing
Job role:
Marketing and PR

eCommerce and Marketing Officer

September 2020 - January 2021

Al-Otaishan Group - Aosco

Dammam, Saudi Arabia

September 2020 - January 2021

Company industry:
Oil & Gas
Job role:
Marketing and PR

Customer Service\Graphic design\ Marketing

March 2019 - October 2019

Forte Coffeeshop

Khobar, Saudi Arabia

March 2019 - October 2019

Company industry:
Food & Beverage Production
Job role:
Customer Service and Call Center

Marketing Specialist

January 2019 - March 2019

KFUPM

Khobar, Saudi Arabia

January 2019 - March 2019

Working at KFUPM university PR department in growing the partners relations, by bringing new offers and securing deals for staff and students.

Company industry:
Higher Education
Job role:
Marketing and PR

Education

King Fahad University of Petroleum and Minerals

December 2021

December 2021

Bachelor's degree, Marketing And Business

Saudi Arabia

Sweetly accomplished!

Skills

Growth Planning
Expert
Growth Planning
Expert
Customer Acquisition
Expert
Customer Acquisition
Expert
SEO
Expert
SEO
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Team work
Expert
Team work
Expert
SEO
Expert
SEO
Expert
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
COST MANAGEMENT
Intermediate
COST MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
AVIATION
Intermediate
AVIATION
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
SALES
Intermediate
SALES
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS EXPANSION
Intermediate
BUDGET DEVELOPMENT
Intermediate
BUDGET DEVELOPMENT
Intermediate
Digital Marketing
Expert
Digital Marketing
Expert
Marketing strategies
Expert
Marketing strategies
Expert
CRMs
Expert
CRMs
Expert
Workflow management
Intermediate
Workflow management
Intermediate
Copywrites
Intermediate
Copywrites
Intermediate
Graphics Dedign
Intermediate
Graphics Dedign
Intermediate
Email Marketing
Expert
Email Marketing
Expert
Marketing planning
Intermediate
Marketing planning
Intermediate
Tasks automation\digitalization
Intermediate
Tasks automation\digitalization
Intermediate
SEM
Expert
SEM
Expert

Languages

Arabic
Native Speaker
English
Expert