Ammar Kamal

• Leading Marketing Dairy category in NADA which includes both fresh & long life SKU’s.

• Developing marketing plans & strategies to related products to maximize sales performance and market share in-line with product profitability

• Controlling category budget / expenses based on category yearly plans

• Building critical strategic path for brand positioning (by product category)

• Planning, leading & executing product promotional activity

• Consumers research to find out new consumer trends/ opportunities

• Project management for any new product launch (market analysis, volume expected, short & long term market share, artwork development, launch plan, post launch evaluation)

• Media planning & buying through different media buying units

• Communicating with Advertising agencies

• Monitoring category sales weekly/monthly performance VS forecast / LYSP and always come up with recommendations to maximize sales performance

• Retail audit analysis which shows category performance Vs competitors

• Packaging developments for both fresh & long life category

• Launched successfully 5 new SKU’s in fresh category

• Involved heavily in social media strategy approach including rejuvenating NADA website & other social platform as Facebook, Twitter & Instagram campaigns

* Developing marketing strategies to maximize sales & achieving brand objectives
* Build marketing plans to achieve the company's objectives to maximize revenue, gross profit and market share.
* Consumers research to find out new Marketing opportunities to increase sales, consumer feedback regarding product (taste, design & packaging)
* Project management for launching (introducing) new products and pricing.
* Media planning & buying through different media buying units (A.T.L & B.T.L)
* Communicating with Advertising agencies
* Setting merchandising standards & planograms for different group of products
* Monitoring competition activities and promotions
• Increased Cheese Sales by 135%
• Increased Butter Sales by 75%
• Increased Raha Sales by 110%
• Increased Jamool Sales by 35%
• Launched three new brands successfully : Raha, Jamool and Mama's Love
• Re launched and repositioned Cheese and Butter categories
• Hands on involvement in repositioning the NADA brand (Passion For Fresh Taste)

• Assist. in develop marketing plans & strategies to related products to maximize sales and market share in-line with product profitability

• Assist. in build critical strategic path for brand positioning (by product category)

• Plan, lead & execute product promotion activity

• Consumers research to find out new consumer trends/ opportunities

• Project management for any new product launch (market analysis, volume expected, short & long term market share, artwork development, launch plan, post launch evaluation)

• Media planning & buying through different media buying units

• Communicate with Advertising agencies

• Setting merchandising standards & planograms for different group of products
• Monitoring category sales weekly/monthly additional to retail audit report which shows category performance Vs competitors


• Increased Cheese category sales by 135%
• Increased Butter category sales by 75%
• Increased Raha category sales by 110%
• Launched successfully Guava fresh juice which achieved 13% market share from total short life guava market \[Jun’10-KSA\]

• Involved more in product development and consumer research
• Successfully launched more than 7 products
• Planned and launched GCC promotion (Open, Win & Go…. ) which increased sales of Fresh Juice and Dairy by 50% within promotional period.
• Planning and implementing different activities related to Ramadan, Back To School and Summer season
• Launch NADA brand in Jeddah through Integrated marketing campaign
• Plan and buy media through media buying units
• Massive saving with regards to the budget through strong negation and right resources