Director Digital Sales and Marketing
LN Technologies
Total years of experience :12 years, 2 Months
Own all Company plans and strategies for developing business and achieving the company’s sales goal acquiring digital channels both organic and paid including Google pay per click (PPC), Bark, Up-work, Fiverr, Freelancer, Face book, Instagram, Twitter, LinkedIn sales navigator etc.
Generate sales through Mobile applications, web development and design across USA, UAE, UK, KSA and Canada to cater overall monthly KPI and objectives. Hire top sales resources on front sales and up sell/customer support and account management to categorize the functionality of each unit producing revenue target of $ 1.5 million monthly in both commercial and government sectors.
Assists in the development of the strategic sales and marketing plan. Prepares forecasts and KPI reporting to CEO, and upper management, for use in organizational planning, financial forecasting, budget setting and strategic planning.
Land and expand, build process and funnel for manual top-down reach out, on boarding, activation, and expansion. Building up internal and external communication gateway to leverage more business opportunities.
Build digital marketing roadmap for all existing and new products/services. Own lead revenue target for assigned project or business unit. Fintech & Block chain industry AR/VR, AI and Metaverse
Evangelize the product and personally help sales team to close largest deals amounting to $50, 000 or more. Implementing and leveraging CRM methodology to cater leads generation and other cross functional departments including operations, HR, Accounting, Finance, and Production etc functional at par.
Hire resources for each project, assign relevant tasks and guide them to success. Measure and report ROI, KPIs against each channel/campaign.
Work collaboratively across teams including Marketing, Production and operations with minimum turnaround time (TAT). Zoho, Sales force, Odoo Bitrix24 CRM lead generation kicked off in order to maintain departmental functions.
Review stats, study market trends and identify best practices to optimize marketing performance. Change plans if needed.
Develop campaigns and get them executed properly to achieve marketing goals including brand awareness, inbound traffic and lead generation.
Establish the inbound and outbound lead requirements needed to meet overall sales objectives. Email marketing plan kicked off to in order to get more leads developing the sales funnel. Up selling and cross selling services to generate more sales and ROI for the company.
Generate leads through organic and paid marketing channels to drive revenue.
Liaise with product, content and sales teams to achieve mutual goals. Manage and review team's performance. Train and motivate them to achieve marketing goals.
Provide full visibility into the sales pipeline at every stage of development to the CEO and upper Management. Developing and forecasting sales and marketing plans.
Establish and foster partnerships and relationships with key customers both externally and internally. Cultivating lasting relationships with customers to grow customer loyalty.
Leading and motivating staff to improve customer service with clients internally and externally. Understanding the competitive landscape and market trends.
Developing and promoting weekly, monthly, and quarterly sales objectives.
Working with customers to better understand their business needs and goals. Estimating sales volume and profit for current and new products and services.
Establishing a sales training program to train new employees. Meeting with sales managers to assess company performance.
Create strong relationships with key client stakeholders at both senior and mid-management levels.
Work closely with colleagues on cross-territory opportunities and other internal teams on marketing materials and case studies.
Identifying New QMobile Channel Partners in the country. Managing Long term Relationship with Channel Partners.
Ensure monthly sell in to key partners in the country. Work with them closely to agree on market potential. Develop Go to Market plans based on a long term strategy.
Increase penetration and monitor sell in/sell-out of the channel closely.
Forecast, plan and ensure necessary stock of devices with key data in hand such as market trends, competition, sales trends and ensure the lead time between placing the orders and delivery of orders.
Training of staff at the retail level, awareness of new and existing products, liaises with channel Partners to organize training workshops.
Design channel/ account specific promotions in co-ordination with the partner and internal teams and oversee the execution in proper and timely manner.
Periodic review of sales performance to ensure if the results are commensurate to the expectations & projections. Implementation of all retail channel to achieve/exceed targets set by the company.
Identify and build new customer relationships & retain the existing ones in that sense maintain proactive customer relationship and ensure customer satisfaction.
Organize marketing activities in liaison with vendors/key accounts/ carriers and principals in relation to promotional offers, new product launches, and to oversee they are executed in proper and timely manner.
Work closely with the carriers to ensure support of Key Partner sell through efforts. Develop effective reports for top management for periodic update.
Work with company as principle for regular updates and get support to carry out various initiatives across the channel.
Accomplished regional sales human resource objectives by recruiting, selecting, orienting, training assigning, scheduling, coaching, counseling, and disciplining employees in assigned territories.
Achieve marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews, preparing and completing action plans implementing production, productivity, quality, and customer-service standards; resolving problems completing audits.
Achieve regional sales operational objectives by contributing regional sales information and recommendation to strategic plan and review. Preparing and completing action plans and strategies. Identifying trends determining system improvements implementing change.
Meet regional sales financial objectives and sales target by forecasting requirements; preparing an annual budget scheduling expenditures analyzing variances initiating corrective actions.
Maintains and expands customer base by counseling team leads and sales team representatives building and maintaining rapport with key customers and identifying new opportunities.
Recommend product lines (CRM, ERP, mobile applications, games etc.) by identifying new product opportunities tracking competitors Collaborate with key stakeholders on necessary updates and changes to sales guides based on sales metrics and feedback.
Update job knowledge by participating in IT seminars, webinars, exhibitions and opportunities through networking. Ensure consistent sales messaging, positioning and visual branding collateral with head of marketing.
Collaborate with leadership and marketing team on the positioning of new sales material in accordance with company goals and objectives. Create and develop new sales scripts to leverage product benefits and maximize opportunity to win new business.
Oversee sales process and determine candidates to participate in new product positioning. Set quantifiable goals for the sales environment to determine efficacy of sales positioning. Directly manage sales reps to deliver sales benchmarks and company’s objectives.
Determine annual and gross-profit plans by forecasting and developing annual sales quotas for regions projecting expected sales volume and profit for existing and new products analyzing trends and results. Establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Sustain rapport with key accounts by making periodic visits exploring specific needs anticipating new opportunities. Helping team leads and sales team in preparing SLA’s and business plans as per customization with client needs and objectives.
Accomplishes Nokia sales capability trainings by orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees.
Train new starters, retailers, partners (Mobilink, Warid, Zong, and Ufone) and replacements field force members and promoters as and when required.
Develops job results resources by designing information systems; maintaining libraries and databases building interactive and integrated job support systems.
Areas of expertise in soft skills training, leadership and management training, motivation skills training this also includes corporate and partners associated with Nokia.
Plan, develop, and provide training and staff development programs, using knowledge of the effectiveness of methods such as classroom training, demonstrations, on-the-job training, meetings, conferences, and workshops.
Plan and direct classroom training, electronic learning, multimedia programs, and other computer-aided instructional technologies, simulators, conferences and workshops.
Conducting B2B, B2C and promoters sales and product training with respect to the need and market analysis.
Achieve sales training operational objectives by contributing sales training information and recommendations to strategic plans and reviews; preparing and completing action plans. Implementing production, productivity, quality, and customer-service standards.
Manage the training program in accordance with business needs, regulatory requirements, and quality management system (QMS). To assess the current state of training in each region. Specifically to any new Microsoft mobile handset and train staff on key selling messages and technical specifications.
Identify specific market needs as per the country training programs and analysis. Determines training requirements by studying sales and marketing strategic plans and current sales results conferring with sales team reviewing results of trainer coaching evaluating training effectiveness.
Meets sales training financial objectives by forecasting sales training requirements preparing an annual budget scheduling expenditures analyzing variance initiating corrective actions.
Mentor other instructors in the subject matter, content, and course delivery techniques for assigned technical courses. Ensure the quality and consistency of course content throughout a course life cycle.
Updates job knowledge by participating in educational opportunities reading professional publications maintaining personal networks participating in professional organizations.
Proven record of exceeding established revenue quotas in channel development or via direct end-user sales.
Develop a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability. Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.
Completed Launch Track (on-boarding) with each new reseller, bringing them to sales success of $20, 000 within 60 days of signing.
Expertise in Channel Development Tools including initial contact scripts, follow up communications, and business process and margin importance for resellers.
Recruits, tests, and hires Account Executives based on criteria agreed upon by senior management. Responsible for the performance and development of the Account Executives.
Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
Deliver reseller messaging and awareness to channel partner prospects through various communication vehicles such as email blasts, phone call prospecting, and seminars.
A prospect base of channel partners including telephony hardware and service resellers, data vendors and other appropriate strategic resellers. Demonstrate product and competitive advantages of the solution via webinar and onsite presentations.
Work closely in a cross-functional capacity with Account Managers to turnover successful resellers. Ability to work independently as well as part of team.
Strong working knowledge/experience in data and/or voice systems and technologies, such as knowledge of switches, routers, etc. experience in both data and voice solutions.
Initiates and coordinates development of action plans to penetrate new markets. Assists in the development and implementation of marketing plans as needed.
completed my post graduate with good success