Creative Director
McCollins Media
Total years of experience :22 years, 3 Months
Creative Director overseeing a boutique agency of creatives. Responsible for raising creative levels and developing talent within the team. Focus on digital brand activation, social media and advertising.
Over the course of my time here, I've won pitches for the business including clients such as Costa Coffee, St Regis and Hamleys.
Selected Clients:
Luminarc
Cofain
Costa Coffee
Hamleys
Fujifilm
Butcher Shop & Grill
Kosebasi Restuarant
Imation
RTA
Samsung
LG
Al Hamra Village
Mercedes-Benz (per Gargash Enterprises)
The First Group
Conceptual copywriter working for OgilvyAction (the brand activation arm of O&M) with a strong digital focus.
Brands I've worked on:
Dove
Ponds
Sunsilk
Heineken
BAT Trade
Dunhill
Enoc/Eppco
dunia Financial Services
ATL/BTL advertising-copywriter. Working across a number of clients for various industries in different time-zones.
Some clients:
TBWA Hunt Lascaris (South Africa)
TAG Worldwide (UK)
AwesomeJS (Australia)
UTR (South Africa)
FinChoice (South Africa): direct mail, newsletters, new product launch packs.
Fountainhead (South Africa): Boardroom Coffees intro pack, MTN brochure, Lancewood packaging.
Magic 8 (South Africa)
Conceptualisation of BTL/ATL B2B/B2C campaigns for clients across traditional, social and digital media.
Clients include Old Mutual plc, Engen, Sea Harvest, Nedgroup Investments, Fusion Outsourcing, FinChoice, Prudential Investments, Radisson Hotel Group and others...
Responsible for admin and creative behind station promotions (Radio Rookies, The Fugitive, Dare to live like a Millionaire, Kash Kall, Money or the Box, Secret Pin).
Conceptualised promotional/competition campaigns for clients such as Centrum, Bayside Centre, Bed King, Colcacchio Pizzas, De La Rey/Builder’s Warehouse, DisChem, Energy Efficiency, Good Food and Wine Show, Canal Walk, Gordon’s Gin, Grandslots, Brights, Mandela Rhodes Place, Samsung Mobile, JC Le Roux, Mr Video, MWEB, Potatoes SA, Silwood Estate, Lightedge, Drostdy-Hof, MTN and Vodacom amongst others.
Conceptualised and wrote copy (promotional and generic) for clients (across various industries for web and on-air) such as:
BP
Twinz Pizza (including creating a new strapline)
WPBTS (which resulted in 30% increase in blood donations over its flighting period)
Pinnacle Micro
Appletizer
Old Mutual Two Oceans Marathon
GrandWest Casino
First Car Care
Gourmet Festival
Pfizer (various products)
MediClinic
Elexoma
Pieter Toerien (various productions)
StressFit
Pilsner Urquell
Standard Bank
Cavendish Square
Duens
V&A Waterfront
DSTV
KWV
Cattle Baron
City of Cape Town
Guiness
Cape Summer Show
CapeGate
Willowbridge
Kleen Bin
Decorex
Cape Union Mart
Claremont Volkswagen
Life Vincent Pallotti
Cubana
Hemisphere Nightclub
Audi Western Cape
Ceramica
Laminate Flooring Wholesalers
Old Mutual
Cape Gateway
Bond Direct
Design for Living
Kenzan Tiles
Mullers Optometrists
Map Studio
Thorp
MWEB
Natural Stone Warehouse
and Auric Auto amongst others.