Marketing Manager
BEC Fertilizers Limited
Total years of experience :17 years, 9 Months
PGR & NPD
•Identify and initiate field activities with respect to new products in the PGR/PGP segment.
•Initiate activities towards building a brand value for the organisation and the product line.
•Develop a Product Training Module and conduct Training Programs for Sales Staff as well as Customers.
•Identify potential geographical areas and initiate brand building activities in the identified areas with special focus on Central India and Western India.
•Oversee market research activities to identify potential voids in the concerned product segment and co-ordinate with R&D for activities related to product development.
•Oversee field demonstration activities of marketing staff
- Product Promotion
•Identify and initiate field activities with respect to Product Promotion of Product Lines within the Group.
•Initiate activities towards building a brand value for the organisation and the product line.
•Co-ordinate with Advertising Agencies for generation of promotional films and TVC’s.
•Develop a Product Training Module and conduct Training Programs for Sales Staff as well as Customers.
•Identify potential geographical areas and initiate brand building activities in the identified areas with special focus on Northern India, Central India and Western India.
•Oversee market research activities to identify potential voids in the concerned product segment and co-ordinate with R&D for activities related to product development.
•Assist Institutional Sales Division by preparing specific promotional inputs.
•Assist in formation of new Seed Business Division.
•Oversee field demonstration activities of marketing staff.
Achievements
•Was directly responsible for production of more than 15 product demonstration films directed at motivating customers for product purchase. Was also responsible for production of TV commercial for two group companies which has resulted in 10%-15% increased call-ins on the Toll Free Customer Care number.
•Co-ordinated field development work and crop mapping for selected geographies. Both these activities resulted in 15% increase in sales of focus products over the same period LY.
•Was adjudged Best Product Trainer and awarded for the same by the Senior management
Business Development
•Identify and initiate activities with respect to formation of ‘Speciality Nutrients’ division within the organisation.
•Initiate activities towards seamless integration of the new division into the existing core competency of the Company - Industrial Chemicals and Water Treatment Chemicals.
•Initiate Formulation & Packaging Activities for foray into retail marketing of micronutrients and speciality agrochemicals.
•Identify potential geographical areas and set up marketing operations in the identified areas with special focus on Nashik market in Western Maharashtra.
•Conduct market research activities to identify potential voids in the concerned product segment and co-ordinate with R&D for activities related to product development.
•Institutional Business of Speciality Nutrients - service existing customers and initiate fresh business leads for entire range of products.
•Assist in formation of new Seed Business Division.
• Conduct market research with respect to identification of commercially viable hybrid varieties of pre-selected crops.
•Initiate field demonstrations of selected hybrid varieties at farmer field level and incorporate products in the package of practices recommended by the company
Offering Consultancy to Mid Size/Regional Agrochemical Companies
•Handling a workforce of about 100 Labourers with the assistance of 3 Supervisors.
•Offering them consultancy on trial plots of Agro-forestry for Power Generation Set-Up.
•Conducted field evaluation of various genera/ species of Agro-forestry trees, in two 2 acre plots, that would be economically viable to be used as fuel in Thermal Power generation.
•Offering consultancy to mid size/regional agrochemical companies.
•Procuring the raw materials/ packing materials for their products,
•Product development activities - identification of new products, liaison with Agricultural Universities for sponsored research trials,
•Developing marketing plans, strategies and implementation of the same,
•Managing the distribution channel of their product portfolio.
•Offering consultancy to a few big land owners on issues related to landscaping/ development activities related to landscaping of new property for future farm house construction.
•Consulting on maintenance of existing gardens, lawns, orchards and greenhouses at the existing farmhouse
CPC Division
Achievements
•Facilitated in achieving a volume of 130 KL of Fenpropathrin 30 EC in a year.
•Increased the sales of GA from 300 Kgs to a consistent 1 - 1.5 MT a year.
•Successfully registered and introduced SumiPleo - patented molecule of SCC.
•Almost 6 new molecules in various stages of registration & launched in the next few years at the rate of almost 1 molecule per year
Development with the responsibility of developing the product basket of the division.
•Generated field data for Fenpropathrin 30EC from Universities, Research Institutes and other scientists.
•Generated in-house field data as required for preparation of Training Programs for Fenpropathrin, B. thuringiensis and Gibberellic Acid.
•Actively participated, and assisted in setting up marketing operations in the various states of the country.
•Performed in-depth market research of the Indian markets with the basic intention of identifying market voids where key products of parent company could fit in perfectly.
•Initiated activities towards extension of label claim of our key products
Assisted the sales force in increasing the volumes of key products in the insecticides range of products.
•Successfully introduced the company product range in niche crops like onion/ garlic.
•Introduced two new products under the third-party manufacturing agreements.
Gained practical experience of product development and product management.
•Successfully increased the sales volume of Rapigro and Etofenprox.
•Assisted the business development team in submitting and obtaining various registrations in foreign countries
Managed the crop cultivation activities of various crops - both in greenhouse and open field conditions by effectively handling a work-force of more than 50 workers.
•Planned crops and crop rotations to ensure sustained supply of key crops.
•Took care of all aspects of cultivation - from planting/ sowing to crop- care and final harvesting of produce and packaging the same for onward delivery to market.
•Crops handled - Liliums, Chrysanthemums, Gladiolus, Mangoes, Papaya, and Foliage Ornamentals
Customer relationship management.
- Agriculture (Specialization in Horticulture and topic of thesis was " Effect of certain PGR's on growth and flowering in Anthurium".
Graduate degree in Horticulture
Secondary School Certificate exam