Amparo Hugo Lucas Fernandes, Beverages Export Manager

Amparo Hugo Lucas Fernandes

Beverages Export Manager

BMMI

Location
Bahrain - Manama
Education
Bachelor's degree, Mercantile law, Statistics, Economics & English
Experience
43 years, 11 Months

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Work Experience

Total years of experience :43 years, 11 Months

Beverages Export Manager at BMMI
  • Bahrain
  • My current job since October 2010

Managing BMMI own label whisky (Mac Andrew's whisky) brand in the international market.
Planning the sales & marketing for the brand.
Overseeing the logistics pertaining to production and distribution of the brand internationally.
Travelling internationally, researching and seeking new markets for the brand.
Appointing distributors internationally.
Liaising with competent authorities to introduce the brand in new countries where and when necessary.
Providing invaluable feedback and analysis from the different markets.
Managing Customer relationships.

Business Development Manager at Newtech International
  • July 2014 to June 2016

Handling industry and government contracts
Managing Newtech International Cargo Services.

Sales and Brand Support Manager at BMMI
  • Bahrain
  • January 2009 to September 2010

Managing BMMI's own label whisky brand in Bahrain and the GCC countries.
Selling alcoholic beverages to select Key accounts in the Ontrade.
Debt collection.
Planning & activation of sales promotions.
Managing the Van Sales operation for the Beverages dept.
Managing the draught beer technical operation.( installation and maintenance of draught beer systems).
Acting as consultant to the key accounts in matter relating to alcoholic beverages.
Liaising with selected principals/suppliers.
Customer Relationship Management.

Sales Support Manager at BMMI
  • Bahrain
  • January 2007 to December 2008

Selling alcoholic beverages to the Key accounts in the Ontrade.
Debt collection.
Planning & activation of sales promotions.
Managing the Van Sales operation for the Beverages dept.
Managing the draught beer technical operation.( inatallation and maintenance.
Acting as consultant to the key accounts in matter relating to alcoholic beverages
Liaising with selected principals/suppliers.
Customer Relationship Management.

Key Accounts Manager at BMMI
  • Bahrain
  • April 1997 to December 2006

Selling alcoholic beverages to the Key accounts in the Ontrade
Started and managed the van sales operation for the Beverages dept.
Customer relationship management.
Planning & activating promotions in the On trade.
Acting as consultant to the key accounts in matter relating to alcoholic beverages.
Debt Collections.
Liaising with selected principals/suppliers.
Acting in charge of Ontrade in Ontrade manager's absence.

Senior Sales Executive at BMMI
  • Bahrain - Manama
  • November 1989 to March 1997

Selling alcoholic beverages to the On Trade (hotels/restaurants/Clubs)
Handling merchandising and promotions in allotted accounts
Training barstaff on matters relationg to alcoholic beverages
Collecting debts
Acting in charge in On Trade manager's absence

Sales Manager for the Arab Traveller Magazine at Falcon Publishing
  • Bahrain - Manama
  • December 1988 to October 1989

Managing the sales of the Arab Traveller Magazine
Selling advertising space

Area Advertisement Manager at The Khaleej Times
  • Bahrain - Manama
  • June 1988 to December 1988

Selling advertising space on the newsapaper for Bahrain Qatar & Saudio Arabia (East Coast)
To increase circulation of newspaper in the above mentioned areas
To run the Bahrain office of the Khaleej Times in the absence of the General manager.

Sales Representative at Anthraper Books
  • United Arab Emirates - Dubai
  • February 1987 to May 1988

Selling encylopedia and other educational books
After sales service
Debt Collection

Sales Representative at BTTC
  • Bahrain - Manama
  • November 1981 to November 1986

Selling manual business systems
Customer service
Debt Collection

Assistant Accountant at Moosa Habib & Sons
  • United Arab Emirates - Sharjah
  • April 1980 to October 1981

Stock control
Receivables
Petty cash

Education

Bachelor's degree, Mercantile law, Statistics, Economics & English
  • at Bombay University
  • May 1980
Bachelor's degree, Commerce and Economics
  • at Bombay University
  • April 1980

Specialties & Skills

Problem Solving
Organization
Distributor Relations
B2B Marketing
Communications
Selling
Negotiating
Communication
Planning & Organisation
Team management
Presentation
Public Speaking

Languages

English
Expert
Arabic
Beginner
Hindi
Intermediate

Memberships

Toastmasters International
  • Served as a District Secretary of Toastmasters district 79 (GCC & Jordon) in 2007-2008
  • June 1998
The Indian Club
  • currently ordinary member
  • January 1990
Young Goans club
  • currently ordinary member
  • January 1982
Indian Club Toastmasters
  • Served as President
  • June 1998

Training and Certifications

Conflict Management (Certificate)
Date Attended:
May 2009
Valid Until:
May 2009
Display & Merchandising (Certificate)
Date Attended:
October 2005
Valid Until:
October 2005
Diploma in Sales and Marketing (Certificate)
Date Attended:
November 2006
Valid Until:
January 2007
Lateral Thinking (Certificate)
Date Attended:
September 1997
Valid Until:
September 1997
Six Thinking Hats (Certificate)
Date Attended:
January 2002
Valid Until:
January 2002
Award in Sales Management - Level 5 (Certificate)
Date Attended:
January 2010
Valid Until:
July 2010
Coverdale Managing Projects (Certificate)
Date Attended:
December 1999
Valid Until:
December 1999
Higher Certicate (Certificate)
Date Attended:
January 1993
Valid Until:
January 1993
People Development Programme (Certificate)
Date Attended:
February 2006
Valid Until:
May 2006
Merchandising Skills (Certificate)
Date Attended:
February 2007
Valid Until:
February 2007
Pwerformance Appraisal (Certificate)
Date Attended:
February 2000
Valid Until:
February 2000
Finance for Non-Financial Managers (Certificate)
Date Attended:
March 2007
Valid Until:
March 2007
Relationship Marketing (Certificate)
Date Attended:
April 2011
Valid Until:
April 2011