Amr Al-Adl, Director of Communication & Executive Committee Member

Amr Al-Adl

Director of Communication & Executive Committee Member

DIARNA DEVELOPMENT ASSOCIATION

Location
Egypt - Cairo
Education
High school or equivalent, Bachelor's Degree in Business Management
Experience
20 years, 8 Months

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Work Experience

Total years of experience :20 years, 8 Months

Director of Communication & Executive Committee Member at DIARNA DEVELOPMENT ASSOCIATION
  • Egypt
  • My current job since February 2012

Key Deliverables:
• Develop and implement innovative strategies and change initiatives which improve the overall reputation of the company.
• Handle internal communications for timely dissemination of information on key milestones to all employees
• Oversee the association's digital communication, including the content for the Website, social media, and newsletters.
• Develop and maintain an ongoing service for members and interested external organizations that circulates updated news about Diarna.
• Maintain excellent relations with the international and local media.
• Coordinate press activities, such as press releases and events.
• Prepare detailed reports of communications activities, including return-on-investment estimations.
• Support communication goals of Diarna regarding national and global advocacy around issues relevant to the field, disciplinary and cross-disciplinary debates, and academia.
• Conduct a periodic needs assessment to ascertain how Diarna communicates within and across the field and identify gaps and opportunities.
• Plan and develop a master "branding" plan for Diarna with input from experts and in accordance with brand strategy.
• Maintain an updated database of experts on various technical areas in order to contact them to address press inquiries and participate in various venues and events.
• Manage and handle several information channels and platforms (from live interviews to press releases to social media).
• Provide logistical support to members/groups/divisions organizing local, national, and international events primarily aimed at raising the visibility of Diarna.
• Develop and maintain a web-based ICA Communication Digest platform that promotes the work published in Diarna journals, monitors media appearances, and links key institutions and people.

Director of Foreign Relation & Communication at HUMAN CAPITAL CAPABILITY ACADEMY (HCCA),
  • Egypt - Cairo
  • December 2009 to January 2012

Key Deliverables:
• Created a market plan, conducting strategic planning on promotional activities including budget involvement, target audience, public relations and market scenario.
• Responsible for the internal and external communication and conducting researches on issues that might affect the business.
• Identified new opportunities by conducting market analysis and studying the social, economic and political trends in the local and international specified work regions.
• Developed and deployed an internal communication strategy with objectives and priorities (KPI’s) in line with the strategy of the organization.
• Participated in all related business conferences and ensured regular reporting to the management.
• Ensured accountability and consistent, efficient communication top-down, bottom-up.
• Assisted in developing goals and plans for policy formulation and re -strategizing the market.
• Coordinated with event planners for providing details on execution and progress of the event, organizing various events like conferences, seminars, exhibitions, and receptions for gathering ultimate market exposure.

Director of Financial & Admin System at WORLD BANK / IIIMP
  • Egypt - Cairo
  • May 2009 to December 2009

Key Deliverables:
• Oversaw finance and ensured accountability; enforced high financial reporting standards and practices during the project.
• Ensured complete accountability for the funds provided by WB.
• Strengthened the financial systems at the domestic level, improved governance and reduced corrupt practices.
• Improved financial reporting standards and practices, and increased number of qualified FM professionals to work on Lawson system.
• Rendered advice on improving budget formulation, execution and transparency, setting up of a Treasury Single Account system, development of a unified chart of accounts consistent with international standards and the development of internal audit function.

Financial & HR Consultant at AGRONOMIC INSTITUTE OF BARI (IAM-B),
  • Italy
  • March 2006 to March 2009

Key Deliverables:
• Handled all the financial duties according to the Budget line.
• Ensured that the employees and managers follow the work plan and solved issues hindering the work plan.
• Responsible for the Public Relation and Communication with relevant stakeholders.
• Provided all administrative support required for daily office operations and training activities.
• Worked closely with the Project Manager to follow-up on program finances, contracts and payments.
• Ensured the integrity of the payment process by checking the supporting documentation for authorization of payment requests by the Project Manager.
• Validated invoice information as to the original quoted price, the total etc. before sending to NRD.
• Reviewed payment of per diem and travel allowances of staff before sending to NRD.
• Assisted with special projects and tasks as requested by the Steering committee.
• Maintained LOE tracker for ICZM staff, subcontractors and consultants against project and EC approvals.
• Handled the administrative aspects of hiring local staff.
• Handled Human Resources needs such as maintaining daily timesheets and tracking leave time.
• Carried out employee appraisals.


PREVIOUS ASSIGNMENT
NILE CONSULTANTS, Cairo, Egypt, Maadi
Public Relation & Steering Officer, (Oct’00 - Apr’02)

- Efficiently handled the Marketing, PR and logistics for major International events

Business Development and Fundraising Manager at RENEWABLE SYSTEMS DECENTRALIZED (RSD)
  • Germany
  • June 2003 to December 2005

Key Deliverables:
• Undertook initiatives for providing solutions that improved quality of live and gave emphasis on people and environment.
• Directed business development initiatives and fundraising activities; marketed and promoted several programs run by the organization.
• Enhanced revenue inflow from existing sources and identified potential funding opportunities.
• Developed project proposals to attract funding and assisted the Director in developing three-year funding strategy.
• Established links with other voluntary and statutory bodies.
• Set financial goals and formulated departmental budget.
• Headed a team of fund raising officers, guided and trained them, and conducted periodic performance appraisals.
• Responsible for recruitment and selection in line with company requirements.

Education

High school or equivalent, Bachelor's Degree in Business Management
  • at Modern Academy Maadi
  • June 2005

Computer Skills: Win Vista, MS office 2007, MAC Trainings and Seminars: - NRD – Sassari - Soft Skills & Inte - Brand Management & ROI Master class - Strategy Innovation Master class - Resources sustainability - Down the road to goodwill- 1 day speech by President Clinton "embracing our common humanity" Voluntary Work: - Founding member & Executive Manager of the National Energy & Petroleum Association (NEPA) - Renewable Energy Committee - Founder of the Music Band “Basata” - Founding member of the Egyptian Energy Consumer Organization (CEO) - American Egyptian Alliance, USA - Member - Environmental Defense Fund - Online member/Donor

Specialties & Skills

Public Relations
Corporate Communications
Global Business Development
Business Relationship Management
New Business Development
Networking – forming key collaborative alliances
Advertising (print media, radio, TV, Internet)
Finance and Budget Management skills
Staff/volunteer Training and Management
New Business Development
Market Research & Analysis
Conceptual strategist – creative thinker
Fundraising and community service
Key project management
Customer Service / Retention

Languages

Arabic
Expert
English
Expert

Memberships

Energy Consumer Organization
  • Renewable Energy Committee member
  • August 2010
American Egyptian Alliance
  • Online Member
  • February 2010
National Energy & Petrolum Association
  • Founder & CEO
  • April 2008