General Manager
Egyptian Trade House company
Total years of experience :23 years, 11 Months
1- Develop a new strategy to integrate all departments within the company under the umbrella of effective performance and higher loyalty
2- Identifying problems in all sections, working to solve them, and turning them into tools for growth and development
3- Linking motivation to production for all company employees
4- The overall growth rate increased by 33% in the first two years, an increase of 12 million pounds.
5- Cost reduction and net profit increase by 50% from £15 million to £22.5 million in 2021.
1- The creation of a mobile portal project and start-up of two cars, after which the project was expanded in two years to 22 cars owned by the company
2- Creating a brand of butter producer imported from Ukraine (golden eagle) led to quality sticking to the brand name, which helped to feature in the market and increase sales to 75%.
3- The opening of new markets in the provinces of the Republic has helped to increase the number of imported containers. The purchase price was reduced and sales figures increased by 45% in return.
1- Development of retail customer service base to increase cash flow by re-zoning sales and increasing the number of distribution cars led to a 23 percent increase in cash sales
2- Training salesmen in modern sales methods has contributed to high customer satisfaction and praise for the company and thus increased sales
3- Raise loyalty among sales personnel to the company and its products by developing a commission system that contributed to fewer resignations and more sales
1- Implement the sales plans and stimulate the task forces to achieve the goals
2- Field training for sales supervisors, delegates, and sales assistants on how to control product provision and effective coverage
1- Full control of the selling areas to manage to reduce competition opportunities
2- Upgrading the sales team through ongoing field training
3- Creating a competitive spirit among sales personnel to maximize the achievement of goals
Obtained a master’s degree in professional business administration (Arabic MBA) with marketing specialization from Cambridge international college in 2006.
