Amr Altofi

• Led full-cycle recruitment, workforce planning, and onboarding processes aligned with business growth
objectives.
• Designed and implemented HR policies, SOPs, and compliance frameworks in accordance with UAE labor law.
• Oversaw performance management systems, KPI tracking, and employee productivity initiatives.
• Managed payroll administration, HRIS data integrity, and employee lifecycle documentation.
• Partnered with leadership on organizational design, process optimization, and cost-control strategies.
• Drove cross-functional operational improvements to enhance efficiency and service delivery standards.

• Managed end-to-end recruitment cycle including sourcing, screening, interviewing coordination, and offer
management.
• Maintained employee records, HRIS systems, and compliance documentation with high data accuracy.
• Supported performance appraisal processes and employee development initiatives.
• Advised managers on employee relations, policy interpretation, and conflict resolution.
• Coordinated onboarding, visa processing, and regulatory compliance activities.
• Contributed to HR transformation projects and process standardization initiatives.

• Developed and executed multi-platform social media strategy to increase brand visibility and engagement.
• Created data-driven content calendars aligned with audience insights and campaign objectives.
• Monitored analytics (engagement rate, reach, CTR) to optimize performance and refine targeting.
• Managed online community engagement, responding to inquiries and fostering audience interaction.
• Collaborated with internal stakeholders to align messaging with institutional goals.
• Conducted competitor benchmarking and trend analysis to strengthen digital positioning.