Automotive Brands: Ferrari and Maserati
Motorcycle Brands: Triumph, Aprilia, KTM, Piaggio, Vespa, Sand-X and Arctic Cat
- Review, monitor, and react to the monthly KPI of sales and take P&L responsibility and ownership across new and used car businesses
- Assist sales staff in closing deals on a daily basis as the need arises
- Identifying and evaluating dealer local market potentials
- Developing the sales plan and budget, sharing them with the Brand Manager (if applicable) or General Manager
- Oversee the management of the whole cycle of customer acquisition, customer consultation, order placement to new car delivery process (incl. test drive procedure)
- Gaining a comprehensive knowledge of competitors to achieve set commercial target
- Organize and manage showroom activities and ensure compliancy of showroom operation standards defined by Ferrari
- Sell and promote activities and events to customers
- Ensure correct use and full follow up of CRM system and prospects data management
- Drive understanding of Dealer Composite Program within Sales department
- Manage stock to ensure proper stock level and stock age
- Ensure merchandise corner is well managed
- Ensure personalization area is well managed (samples updated, car configurator updated, …)
- Develop a network that generate new prospects for the business
- Supervising the achievement of Ferrari’s guidelines and KPIs for the Sales Area
- Defining control parameters for sales force / back-office activities
- Communicating daily with Sales team and After Sales dept. to ensure alignment and understanding of additional opportunities
- Manage sales executive sales process to ensure maximum customer satisfaction in purchase experience
- Manage sales executive activities and ensure the correct follow up of prospects
- Ensure the correct sales proposition of GAMA accessories and of Power Extended Warranties
- Promote collaboration between Sales, Marketing and Aftersales Dept in order to grant the full support to sales targets in coordination with the Brand Manager (if applicable) or General Manager
- Develop the overall marketing plan and strategy along with budgeting and cost.
- Led market launch of Ferrari in Oman. Identified opportunities, researched new possibilities in collaboration with Sales team.
- Liaised with creative agencies to develop marketing campaigns, digital marketing activities and preparation of all marketing communications, such as: ATL, BTL as per guidelines and standards specified.
- Market the products through innovative, cost-effective channels including advertising, promotions, packaging, merchandising, interactive, direct marketing, product placement, Sponsorships, Co-Marketing and consumer events.
- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
- Work closely with the Regional Office for international activities.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Leads centralized marketing strategy, execution, Prospect acquisition.
- Drive cross-channel marketing campaigns.
- Organized and participated in local and regional.
- Manage the activity cost budget with monthly reporting of development.
- Working with the Regional office to insure that marketing materials/brochures are appropriate for this region, translated to Arabic where required and delivered to the market via optimal channels.
- Deal with internal & external permissions requirements related to Government bodies and landlord for all brands.
- Support the brands in implementing all marketing production activity, radio, outdoor and print advertising, branch brochures, posters, e-mail shots and web site content.
- مجال الشركة:
- وكلاء السيارات
- الدور الوظيفي:
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الإدارة