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Amr Helal, Brand Manager

Amr Helal

Brand Manager·Alfardan Motors

Oman

Bachelor's degree, Electronics Engineering and Communication Technology Branch, Electrical Engineering Specialization.

Work experience

Total years of experience: 20 years, 10 months

Brand Manager

January 2017 - Present

Alfardan Motors

Muscat, Oman

January 2017 - Present

-Review, monitor, and react to the monthly KPIs
-Assist sales staff in closing deals on a daily basis as the need arises
-Identifying and evaluating dealer local market potentials
-Developing the sales plan and budget, sharing them with the General Manager
-Oversee the management of the whole cycle of customer acquisition, customer consultation, order placement to new car delivery process (incl. test drive procedure)
-Organize and manage showroom activities and ensure compliancy of showroom operation standards defined by Ferrari
-Ensure correct use and full follow up of CRM system and prospects data management
-Manage stock to ensure proper stock level and stock age
-Ensure personalization area is well managed.
-Supervising the achievement of guidelines and KPIs
-Manage sales executive sales process to ensure maximum customer satisfaction
-Manage sales executive activities and ensure the correct follow up of prospects
-Develop the overall marketing plan and strategy along with budgeting and cost
-Led market launch of Ferrari in Oman. Identified opportunities, researched new possibilities.
-Liaised with creative agencies to develop marketing campaigns, digital marketing and preparation of all marketing communications, such as: ATL, BTL as per guidelines
-Work closely with the Regional Office for international activities
-Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
-Leads centralized marketing strategy, execution, Prospect acquisition.
-Drive cross-channel marketing campaigns.
-Organized and participated in local and regional.
-Manage the activity cost budget.
-Support the brands in implementing all marketing production activity, radio, outdoor and print advertising, branch brochures, posters, e-mail shots and web site content

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Sales and Marketing Manager

June 2013 - January 2017

Alfardan Motors

Muscat, Oman

June 2013 - January 2017

Automotive Brands: Ferrari and Maserati
Motorcycle Brands: Triumph, Aprilia, KTM, Piaggio, Vespa, Sand-X and Arctic Cat

- Review, monitor, and react to the monthly KPI of sales and take P&L responsibility and ownership across new and used car businesses
- Assist sales staff in closing deals on a daily basis as the need arises
- Identifying and evaluating dealer local market potentials
- Developing the sales plan and budget, sharing them with the Brand Manager (if applicable) or General Manager
- Oversee the management of the whole cycle of customer acquisition, customer consultation, order placement to new car delivery process (incl. test drive procedure)
- Gaining a comprehensive knowledge of competitors to achieve set commercial target
- Organize and manage showroom activities and ensure compliancy of showroom operation standards defined by Ferrari
- Sell and promote activities and events to customers
- Ensure correct use and full follow up of CRM system and prospects data management
- Drive understanding of Dealer Composite Program within Sales department
- Manage stock to ensure proper stock level and stock age
- Ensure merchandise corner is well managed
- Ensure personalization area is well managed (samples updated, car configurator updated, …)
- Develop a network that generate new prospects for the business
- Supervising the achievement of Ferrari’s guidelines and KPIs for the Sales Area
- Defining control parameters for sales force / back-office activities
- Communicating daily with Sales team and After Sales dept. to ensure alignment and understanding of additional opportunities
- Manage sales executive sales process to ensure maximum customer satisfaction in purchase experience
- Manage sales executive activities and ensure the correct follow up of prospects
- Ensure the correct sales proposition of GAMA accessories and of Power Extended Warranties
- Promote collaboration between Sales, Marketing and Aftersales Dept in order to grant the full support to sales targets in coordination with the Brand Manager (if applicable) or General Manager

- Develop the overall marketing plan and strategy along with budgeting and cost.
- Led market launch of Ferrari in Oman. Identified opportunities, researched new possibilities in collaboration with Sales team.
- Liaised with creative agencies to develop marketing campaigns, digital marketing activities and preparation of all marketing communications, such as: ATL, BTL as per guidelines and standards specified.
- Market the products through innovative, cost-effective channels including advertising, promotions, packaging, merchandising, interactive, direct marketing, product placement, Sponsorships, Co-Marketing and consumer events.
- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
- Work closely with the Regional Office for international activities.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Leads centralized marketing strategy, execution, Prospect acquisition.
- Drive cross-channel marketing campaigns.
- Organized and participated in local and regional.
- Manage the activity cost budget with monthly reporting of development.
- Working with the Regional office to insure that marketing materials/brochures are appropriate for this region, translated to Arabic where required and delivered to the market via optimal channels.
- Deal with internal & external permissions requirements related to Government bodies and landlord for all brands.
- Support the brands in implementing all marketing production activity, radio, outdoor and print advertising, branch brochures, posters, e-mail shots and web site content.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Retail Marketing Manager

November 2009 - June 2013

KIA Motors Egypt (EIT)

Cairo, Egypt

November 2009 - June 2013

• Responsible for dealer-related activities.
• Implement KIA Guidelines to all existing and new Kia showrooms (branches & dealers)
• Create and Implement nationwide implementation plan for new Corporate Identity.
• Handle all related matters on the international Distributor - Dealer system.
• Perform nationwide Dealer Evaluation and create Action plan for improvement.
• Execute Customer Satisfaction Surveys for Sales and After Sales.
• Develop and launch all new website according to international guidelines.
• Execute & implement E-marketing Program .
• Execute E-Direct Mail Campaigns.
• Follow up the Website performance (New Models, Color Changes, etc.)
• Constant update of website with news, press releases, new product launches
• Launch web specials for major events and/or new product launches.
• Handle Call Centre, & develop reporting system to various departments (Marketing, Sales & After Sales) .
• Implement internal database system (Sales & After Sales).
• Manage the database system for customers and prospects.
• Process received data and issue reports.
• Issue data reports to be used in different events, after sales recall campaigns and direct marketing activities.
• Follow up on potential customers handling and status.

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Acquisition Manager

January 2009 - November 2009

ACC Egypt

Egypt

January 2009 - November 2009

Responsible for managing site acquisition activities such as supervising site officers/surveyors, reports compilation, communication/liaison with customer, and internal reporting.

- Overall planning, coordination, and control of the project from beginning to completion.
- Meeting the clients requirements in order to produce a functionally and financially viable project
- Managing several teams in different areas of the field.
- Communication and Coordination with the client and fulfilling targets in time.
- Revision and approval of AutoCAD designs and reports delivered to the client.
- Issuing all Permits required.
- Managing and coordinating all departments in the company
- Manage customers’ and prospects’ inquiries

Company industry:
Telecommunications
Job role:
Engineering

Acquisition Manager

July 2006 - December 2008

Telecomax Networks

Egypt

July 2006 - December 2008

Responsible for managing site acquisition activities such as supervising site officers/surveyors, reports compilation, communication/liaison with customer, and internal reporting.
- Management of different clients in the company
- Coordination between the departments
- Ensuring all projects are executed as per the deadlines

Company industry:
Telecommunications
Job role:
Engineering

Marketing Executive

August 2005 - July 2006

Mercedes Benz

Cairo, Egypt

August 2005 - July 2006

- Customer Relationship Management
- Follow up on campaigns
- Marketing reports
- Customer satisfaction surveys

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Education

Modern Academy for Engineering & Technology

July 2005

July 2005

Bachelor's degree, Electronics Engineering and Communication Technology Branch, Electrical Engineering Specialization.

Egypt

GPA (percentage): 72%

GPA (percentage): 72%

Project Grade: Very Good

Skills

Issue
Expert
Issue
Expert
Direct Marketing
Expert
Direct Marketing
Expert
Press
Expert
Press
Expert
Mail
Expert
Mail
Expert
Major Events
Expert
Major Events
Expert
Computer
Expert
Computer
Expert
Marketing
Expert
Marketing
Expert
Management
Expert
Management
Expert
Sales
Expert
Sales
Expert
Issue
Expert
Issue
Expert
Direct Marketing
Expert
Direct Marketing
Expert
Press
Expert
Press
Expert
Mail
Expert
Mail
Expert
Major Events
Expert
Major Events
Expert

Languages

English

Expert

Arabic

Expert

French

Beginner

Hobbies and interests

Traveling
Riding Motorcycles
Photography
Motorsports