User experience Lead
Thomson reuters
Total years of experience :20 years, 1 Months
responsible for the UX team Delivery
Initiating, monitoring and managing link acquisition strategies and the social media campaign.
• Fluency on all onsite elements (CSS, XML Sitemaps, Canonical Tags etc.).
• Conduct keyword research, analysis, recommendations and execution to increase page rankings.
• Develop, analyse and report on overall Search Engine Marketing program success with regard to keyword ranking, indexed pages, backlinks, etc.
• Perform competitive analysis to help drive future Search Engine strategies.
• Development of Search Engine friendly content via internal blogs and website copy.
• Link building through contacts, partnerships, content generation, and other campaigns.
• Create keyword rich, on-site copy and work with editorial and marketing teams to drive SEO in content creation and content programming.
• SEO Copywriting, manage content creation and syndication.
• Publications and clients to better understand overall scope, schedule for major product launches and programs.
• Create great web experiences that meet user & business needs.
• Work closely with the Content and Conversion Manager to understand our website user behavior and implement change
• Implementing the New Rich Media templates in ConnectAds agency and create their guidelines and Media Kit .
• Ensures the highest quality work is produced & the creative vision is on target with latest design trends.
• Understands & transfers web technologies & limitations to the team to enhance web designs.
• Preparing business requirements for updating portal services & products.
• Preparing competition analysis report.
• Closely monitor all local & international competitors and provide management with periodical competitor's reports.
• Recommend new services/features/enhancements based on competition analysis.
• Deliver effective creative work and clean code.
• Handles tight deadlines and a large number of concurrent projects.
* Providing direction to a team of Designers and Usability Specialists.
* Staff supervision and coaching, internal client satisfaction.
* Assigning design leads to projects matching their skills and experience with project requirements.
* Estimating level of design effort required for projects.
* As Asynchrony's UX lead, l ensured a high level of quality across all portal’s projects.
* Completes annual performance reviews, monthly written reports providing insight into projects, Performance of design team and workload.
Develop Flash Games, Multimedia CDS, Flash presentations, web sites. Plus teaching Web courses.
IBM Certification for 900 Hours in Web and Interactive Media Diploma (March2003).
