Retail Sales Manager
DTK Computer FZE
Total years of experience :16 years, 4 Months
• Improving Retail Business in UAE for DTK Products by opining new channels and new strategy marketing and sales plans.
• Create new channels to export and distribute products to UAE, Algeria, Bahrain, Kuwait, Morocco, Qatar, Yemen, Tunisia, Uganda, Sri Lanka, Greece and Spain
• Following Sales Improving for Outside UAE like, KSA and Egypt.
• Managed all recruitment, staff training and management, including performance review and KPIs.
• Established robust commercial policies and procedures; contract due diligence and governance and pre / post-sales support. Devised and implemented evolving pricing and payment strategies to retain existing customers and generate new clients.
• Signed new contracts with renowned retailers; Carrefour, Tec Buy, Virgin Mega-Stores, Panda, E-City, Techlink System, Al Falak, Sharaf DJ and Other Line Sales.
• IT Section Opening: creation of a Business and Development Plan for section; setting
• Partner Relationships; Procurement with Suppliers for Purchasing and Brands for Exclusive Distribution; new Business Contract preparation; Account Creation;
• New Services Management: increasing section via adding values from new service such as OSN, Technosat & Vodafone; Management of Services Accounts;
• Product Management: setting of Product Line-up; defining Price Points for the items; OPSI Management; Analysis Reports of Sales and Competitiveness; PO creation; Products Life Cycle Management;
• Category Sales Management: Sales Planning; Target Input; Sales Incentive Programs Development; Profit Analyses;
• Marketing Activities: creation of Yearly Marketing Calendar; Promotion Planning & Coordination of implementation; In-store Display Management;
• B2B: Corporate Sales and Service Delivery; Contract preparation; Project Coordination.
• Procurement Management: creating & developing Suppliers Database; Communication & Negotiation with Suppliers; reviewing, preparing & arranging Contract Documents for signing; Staff Supervision; creation of Buying Procedures; coordination of Purchases;
• Store Display Operation: creating of Stores Trade Area Lay-out; arranging Display Lay-out of Stores; arranging of Display Equipment
• Product Management: Business Planning of IT Category; setting of Product Mix & Line-up for each Store; OPSI Management; Price Points identification; Sales Analysis; Product Range Analysis; Sales Team Operation; Input of Sales Target; Sales Incentive Programs Development
• Marketing Planning: Yearly & Quarterly Marketing planning; Promotion planning (monthly promotion & special promotions such as Sale, Ramadan & Back to School).
• DRM (Direct Retail Manager): Key Account Manager for HM chains in KSA such as Extra, Electro, Panda, Al-othem; Dealer Relationship Procurement; Assisting in preparation of Contracts and Sales Agreements; define and manage the most effective Portfolio Proposal for each AccountDefine and manage the most effective portfolio proposal; Problems solving & managing the Risk to ensure Target Achievement.
• Sales: Demand Forecasting and Sales Planning; creation, implementation and execution of Action Sales Plan & Sell-out Programs (Promotions);
• Analysis: analyzing and reporting on Sales, Inventory & Credit of each Account; IHS & D/S Analyses;
• Internal Relationships: liaising and building Relationships with Purchase, Logistics, Marketing and Business Development Departments for Support in Sales and DRM.
• Coordinating purchasing activities: researching, identifying, and evaluating Vendors for Pricing and Quality; documenting Purchase Decisions and completing PO; issue solving with the agents;
• Stock Control: responsible for Stock Control; New Items Creation; PSI Management,
• Sales: Sales Reports of the Company; Promotion Planning in terms of analyzing Offers and Profit; Support in Promotion implementation.
Store Manager