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عمرو سباعي , NATIONAL KEY ACCOUNT MANAGER

عمرو سباعي

NATIONAL KEY ACCOUNT MANAGER·Americana Foods Company,

الإمارات العربية المتحدة

بكالوريوس, Accounting And Administration

الخبرة العملية

مجموع سنوات الخبرة: 20 سنوات, 9 أشهر

NATIONAL KEY ACCOUNT MANAGER

يناير 2024 - ديسمبر 2025

Americana Foods Company,

دبي، الإمارات العربية المتحدة

يناير 2024 - ديسمبر 2025

• Manage full P&L responsibility for a portfolio of key national accounts
representing AED 50 million in annual revenue.
• Increased account retention rate by 15% through strategic relationship
management and aligned business planning.
• Improved operational efficiency within key account servicing, reducing report
processing time by 20%.
• Contributed to a 12% revenue growth within the first 6 months of tenure.
مجال الشركة:
المطاعم وخدمات الطعام

NATIONAL KEY ACCOUNT MANAGER

يناير 2024 - نوفمبر 2025

Kuwait Foods Company - ( Americana Cake, Frozen , CG Can Food )

دبي، الإمارات العربية المتحدة

يناير 2024 - نوفمبر 2025

• Oversaw complete P&L management for a diverse portfolio of national accounts, driving AED 50 million in annual revenue.
• Enhanced account retention by 15% through proactive relationship building and strategic business alignment.
• Streamlined operational processes in key account servicing, achieving a 20% reduction in report processing time.
• Drove a significant 12% revenue increase within the first 6 months, demonstrating strong sales acumen and market insight.
• Cultivated high-performing teams focused on delivering exceptional customer experiences and achieving sales targets.
• Developed and executed comprehensive sales strategies to penetrate new markets and expand existing client relationships.
مجال الشركة:
السلع الاستهلاكية سريعة التداول

Head Sales

يناير 2022 - ديسمبر 2023

International Group Trading LLC ( KFMB Flour_Pasta , Al Sadawi , LFC Protein , Cates Spices )

الشارقة، الإمارات العربية المتحدة

يناير 2022 - ديسمبر 2023

• Led UAE operations with full P&L accountability, overseeing a diverse team of 25 professionals and managing an annual revenue portfolio of $80 million.
• Spearheaded a 22% increase in sales revenue through innovative strategic campaigns and effective new client acquisition.
• Achieved an 8% market share expansion by successfully penetrating 3 new industry verticals and targeting diverse customer demographics.
• Enhanced gross profit margins by 3% through the implementation of optimized, data-driven pricing strategies.
• Championed the adoption of a new CRM system to streamline operations and improve customer relationship management.
مجال الشركة:
التوزيع والخدمات اللوجستية وسلسلة التوريد

HEAD OF SALES & DISTRIBUTION

يناير 2022 - ديسمبر 2023

INTERNATIONAL GROUP

دبي، الإمارات العربية المتحدة

يناير 2022 - ديسمبر 2023

• Held full P&L accountability for the UAE operations, leading a team of 25
members and managing a total annual revenue portfolio of $80 million.
• Drove overall sales revenue growth of 22% through targeted strategic
campaigns and new client acquisition.
• Expanded market share by 8% by successfully entering 3 new industry verticals
and customer demographics.
• Improved gross profit margins by 3% via optimized, data-driven pricing
strategies.
• Implemented a new CRM system, enhancing lead tracking and improving
conversion rates by 18%.
مجال الشركة:
إنتاج الأغذية والمشروبات

SALES MANAGER

أبريل 2019 - ديسمبر 2022

Al Khayyat Investments (AKI), ( Britania, Rio Marie , Bolton , Durex , TIBA , ... 50 BRANDS)

دبي، الإمارات العربية المتحدة

أبريل 2019 - ديسمبر 2022

• Oversaw the regional P&L, effectively leading and mentoring a high-performance sales team of 12 representatives to drive growth.

• Achieved a remarkable 30% increase in regional sales revenue during my tenure, showcasing strong strategic planning and execution.

• Successfully negotiated and secured contracts with key vendors, resulting in 12% cost savings and enhanced supply terms, optimizing operational efficiency.

• Motivated the team to consistently exceed quarterly sales targets, achieving over 95% success rate, demonstrating exceptional leadership and performance management skills.

• Developed and implemented sales strategies that align with overall business objectives, preparing for a seamless transition to a Country Manager or Sales Director role.
مجال الشركة:
التوزيع والخدمات اللوجستية وسلسلة التوريد

SALES MANAGER

يناير 2019 - ديسمبر 2021

Al Khayat Investments (AKI),

دبي، الإمارات العربية المتحدة

يناير 2019 - ديسمبر 2021

• Managed the regional P&L, leading and mentoring a high-performance sales
team of 12 representatives.
• Increased regional sales revenue by 30% over the tenure.
• Negotiated and secured contracts with key vendors, achieving cost savings of
12% and improving supply terms.
• Consistently drove the team to achieve over 95% of quarterly sales targets.
مجال الشركة:
البيع بالتجزئة وبالجملة

REGIONAL SALES MANAGER ( RAWBI Juice )

يناير 2017 - فبراير 2019

Binghatti Beverage Manufacturing LTD,

دبي، الإمارات العربية المتحدة

يناير 2017 - فبراير 2019

• Led P&L management for diverse sales regions, effectively supervising a team of 8 representatives across 3 territories.

• Drove a remarkable 25% sales growth by innovating client acquisition and retention strategies, aligning with market demands.

• Improved customer service excellence, resulting in a significant 40% reduction in formal complaints, enhancing overall customer satisfaction.

• Fostered strong relationships with key stakeholders, ensuring alignment with corporate objectives and driving market expansion.

• Implemented data-driven decision-making processes to optimize sales strategies and boost team performance.
مجال الشركة:
السلع الاستهلاكية سريعة التداول

REGIONAL SALES MANAGER

يناير 2017 - يناير 2019

Binghatti Beverage Manufacturing LTD,

دبي، الإمارات العربية المتحدة

يناير 2017 - يناير 2019

• Managed P&L for multiple sales regions, overseeing a team of 8 representatives
across 3 areas.
• Achieved sales growth of 25% by revamping client acquisition and retention
programs.
• Enhanced customer service quality, reducing formal complaint cases by 40%.
مجال الشركة:
الإنتاج الصناعي

KEY ACCOUNT MANAGER

مارس 2015 - ديسمبر 2016

National Food Products Company (NFPC), ( Lacnor Juice , Oasis Water , Modern Bakeries , Gulf &Safa )

دبي، الإمارات العربية المتحدة

مارس 2015 - ديسمبر 2016

• Oversaw high-value enterprise accounts, driving significant revenue growth and strategic partnerships.

• Boosted client retention by 20% by crafting and implementing targeted account strategies that aligned with client needs.

• Developed and mentored a team of junior account managers, fostering talent and achieving a 15% increase in team performance metrics.

• Leveraged strong negotiation skills to enhance customer satisfaction and loyalty, ensuring long-term business success.

• Collaborated cross-functionally to align sales initiatives with organizational goals, contributing to overall market expansion and profitability.
مجال الشركة:
السلع الاستهلاكية سريعة التداول

KEY ACCOUNT MANAGER

يناير 2015 - ديسمبر 2016

National Food Products Company (NFPC Group),

دبي، الإمارات العربية المتحدة

يناير 2015 - ديسمبر 2016

• Managed key enterprise accounts with a collective annual value of AED 40
million.
• Increased client retention by 20% through developing and executing strategic
account plans.
• Mentored 3 junior account managers, enhancing team capability and
contributing to a 15% improvement in overall team performance metrics.
مجال الشركة:
المطاعم وخدمات الطعام

SECTION MANAGER – MODERN TRADE

مارس 2011 - فبراير 2015

Natioanl Food product company -Lacnor Juice , Oasis Water , Modern Bakery , Safa Dairy

دبي، الإمارات العربية المتحدة

مارس 2011 - فبراير 2015

• Led a high-performing modern trade sales team of 15, driving daily operations and enhancing team performance.
• Achieved a remarkable 25% increase in net promoter score (NPS) and customer satisfaction through strategic service initiatives.
• Spearheaded the development and implementation of training programs for 10 new hires, streamlining onboarding processes and reducing time by 30%.
• Cultivated strong relationships with key stakeholders, aligning sales strategies with business objectives to maximize growth.
• Leveraged data-driven insights to inform decision-making and optimize sales strategies, ensuring sustained revenue growth.
• Fostered a culture of continuous improvement and excellence within the team, positioning for future leadership roles in sales management.
مجال الشركة:
السلع الاستهلاكية سريعة التداول

SECTION MANAGER – MODERN TRADE

يناير 2011 - يناير 2015

National Food Product

دبي، الإمارات العربية المتحدة

يناير 2011 - يناير 2015

مجال الشركة:
إنتاج الأغذية والمشروبات

AREA SALES SUPERVISOR

أكتوبر 2007 - يناير 2011

Juhayna Food Industries

القاهرة، مصر

أكتوبر 2007 - يناير 2011

مجال الشركة:
السلع الاستهلاكية سريعة التداول

TRADITIONAL TRADE SUPERVISOR

فبراير 2005 - يوليو 2007

El Watania Poultry,

القاهرة، مصر

فبراير 2005 - يوليو 2007

Market Expansion: Entered 3 (hospitality, catering);
market share.
• Cost-Plus Pricing: Applied cost-plus frameworks, improving gross margins b
y 3%.
• Distribution & S&OP: Pre-sell system improved numeric distribution by 4%;
aligned demand & supply.
• Team Leadership: Built/led teams up to 25; improved target achievement by
18%.
• CRM & Analytics: CRM improved lead conversion 15%; pricing analysis imp
roved margins 3%.
مجال الشركة:
إنتاج الأغذية والمشروبات

التعليم

Cairo University

أكتوبر 2003

أكتوبر 2003

بكالوريوس، Accounting And Administration

مصر

المعدل التراكمي (التقدير): جيد

المعدل التراكمي (التقدير): جيد

عرض المرفق

Cairo University

يناير 2003

يناير 2003

بكالوريوس، Accouniting

مصر

Skills

BEST EXECUTION
Intermediate
BEST EXECUTION
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
INSIGHT ERP
Intermediate
INSIGHT ERP
Intermediate
INTERNATIONAL SALES
Intermediate
INTERNATIONAL SALES
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES STRATEGY
Intermediate
SALES STRATEGY
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
INSIGHT ERP
Intermediate
INSIGHT ERP
Intermediate
INTERNATIONAL SALES
Intermediate
INTERNATIONAL SALES
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
SALES STRATEGY
Intermediate
SALES STRATEGY
Intermediate
BUSINESS PLANNING
Intermediate
BUSINESS PLANNING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
JOINT VENTURES
Intermediate
JOINT VENTURES
Intermediate
CROSS FUNCTIONAL TEAM LEADERSHIP
Intermediate
CROSS FUNCTIONAL TEAM LEADERSHIP
Intermediate
MANAGED ACCOUNTS
Intermediate
MANAGED ACCOUNTS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
RELATIONSHIP MANAGEMENT
Intermediate
RELATIONSHIP MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate

اللغات

العربية

اللغة الأم

الانجليزية

اللغة الأم

الهوايات والاهتمامات

strategy books.
market analyses,
Regular reading of biographies,
Business & Leadership Reading
strategy books.
market analyses,
Regular reading of biographies,
Business & Leadership Reading