Revenue and Business Growth:
1. Develop the branch plan in alignment with the overall Consumer Banking strategy to achieve the budgeted targets and revenue growth within the set timelines and cascade the plan thoroughly to direct reports for efficient implementation.
2. Monitor the daily performance of the Branch through financial reports on actual achievement versus target so that areas of unsatisfactory performance are identified and rectified promptly and potential performance improvement opportunities are capitalised upon.
3. Focus on attracting new to bank customers for different segments (Wealth, Plus, Business Banking...etc) with quality portfolios and customer profiling requirements based on the bank’s strategy to achieve the required customer base mix.
4. Conduct joint sales calls with different branch staff to meet current / prospect key customers with the purpose of marketing a wide range of bank’s products, cross selling and deepening the relationship with those key customers.
5. Compare the Bank’s different products and services against competitors to understand market trends and recommend changes that increase the bank’s competitive edge & increase market share.
6. Responsible to review the daily & monthly AML reports in order to maintain CIB’s legal position and mitigate potential risk.
v Cost efficiency:
7. Promote and drive customer migration to more cost effective alternative delivery channels, to reduce cost and maximize efficiency.
8. Maximize revenue through increasing fee generation, reducing operating costs and maintain the cost to income ratio within the limits set by the Consumer Management.
v Quality service and Customer Experience
9- Ensure that all Service standards set by the bank are applied by Branch staff, in terms of customer interactions, turnaround time adherence, branch ambiance, clean desk policy..etc to ensure full customer satisfaction and promote customer loyalty
10- Manage the Branch lobby traffic to reduce waiting time, interact with customers to ensure that the lobby is well handled, directed, are tended to in high traffic hours making sure that customers have positive feedback before they leave the branch premises, as well as managing any customer dissatisfaction.Attending workshops, testing, handling appropriate communication to and training for branches users.
10.Manage the Branch lobby traffic to reduce waiting time, interact with customers to ensure that the lobby is well handled, directed, are tended to in high traffic hours making sure that customers have positive feedback before they leave the branch premises, as well as managing any customer dissatisfaction.
11- Ensure the customer complaints are handled at first point of contact with full ownership, escalating the case to relevant departments if requested and provide prompt feedback to Customers in a timely manner.
12- Monitor the customer attrition rate, analyse the reasons and work on action plans to reduce attrition rate and retain valued customers.
Operations & Controls
13- Ensure accuracy and completeness of Branch documentation, readily accessible on file, incorporating necessary analysis and checking to ensure correctness of data and adherence to set processes.
14- Adhere to the bank Operating and Credit policies and procedures to minimize operational errors and losses.
15- Rectify any Audit comments timely to mitigate any potential risk, ensuring the identification of the root cause to avoid future re-occurrence.
v People Management
16- Efficient implementation of the new hire on boarding process, providing staff with the requested coaching, training, logistics...etc
17- Setting the training plans for all staff in the branch with related department heads and ensure the efficiency of the training to business and implementation of training by trained employee.
18- Implement effective and efficient rotation plan among the employees to increase the staff knowledge and create different levels of management and exchange knowledge at the branch level.
19- Ensure the effective achievement of Branch objectives through careful objectives setting, managing performance, developing, coaching and motivating staff, assisting career development, providing formal and informal feedback and appraisal in order to maximize overall performance
20- Ensure clear communication of the bank's vision and strategy to all staff and explain how the branches contribute in achieving the overall bank’s objective
v Compliance
21- Ensure compliance with all relevant CBE regulations, banking laws, AML regulations and internal CIB policies and code of conduct in order to maintain CIB’s legal position and mitigate potential risk.
v Policies and Procedures
22- Ensure full adherence and Implementation of the bank’s policies, procedures and controls covering Branch operations, Security information, confidentiality.. etc.
- Company industry:
- Banking
- Job role:
-
Management