Product Manager - Distribution
Jumbo Electronics - I.T. Distribution
Total years of experience :18 years, 6 Months
Key Deliverable:
Assortment planning- decide upon merchandise to be kept across stores.
To plan the Top Line / bottom Line budgets for the quarter and ensuring availability of run rate stocks, key stock bundle etc, taking into consideration the Sell In and Sell Out of the Power Retailers in the previous quarter.
Accountable for increasing Sales growth & driving Sales initiative in order to achieve business goals
Category & Pricing based strategies in order to meet the Sales targets along with a healthy bottom-line
SKU Assortment planning based on Category Targets, Power Retailers and potential by Product sub-category
Drafting of the category business plan annual/monthly.
Conceptualizing & executing sales promotions for Power Retailers.
Forecasts to Vendors based on Targeted Sales, seasonality trends etc & keeping a control over risk inventory
Understanding the market dynamics & transitioning accordingly to have a first mover advantage
Vendor relationship management.
Key Deliverable:
To ensure Sales, Profitability and Customer satisfaction for the store.
Co-ordination with Category, Logistics and Marketing team, for support required from their side to run the store.
Inventory management of the store.
Checking and regularizing offers and promotions for the store.
To conduct Beat Plan on a weekly basis to keep a track of the market and to know about the competitor’s pricing strategies and promotional campaigns.
Ensuring 100% positive audit output.
To manage and motivate the Store team to increase sales and ensure efficiency in their work.
Key Responsibilities:
Key Deliverable:
To ensure Sales, Profitability and customer satisfaction at store level.
To control inventory level & shrinkage.
Ensure effective stock and visual merchandising including product placard/label, accurate and updated prices, special/periodic promotional offers, point-of-purchase promotional materials, sales planning etc.
Monitor sales figures vis-à-vis plan/forecast and interpret trends to facilitate inventory planning along with the Area Manager.
Conduct market surveillance in terms of competitor retailers’ product and model mix, operating selling prices, promotional offers, visual merchandising, and customer traffic/footfalls.
Prepare and monitor check list of daily opening and closing activities in the department.
To manage and motivate the Store team to increase sales and ensure efficiency in their work.
Format: Big Bazaar (Feb' 06 - Aug 31 07)
Profile: DEPARTMENT MANAGER
Key Responsibilities:
• Managing a business of around 5.5 crores in Big Bazaar (Santa Cruz) having entire charge of General Merchandise.
Other Responsibilities:
a. Stock Replenishment: Reordering and maintaining the movement and levels of merchandise.
b. Inventory Management: Monitoring the movement and levels of stocks.
c. Vendor Relationship Management: Maintaining and enhancing relationship with suppliers and vendors to ensure a problem free supply chain.
d. Planogram Design: Deciding the placement of the various product categories for maximization of sales.
e. Sales Analysis: For achieving the top line and the bottom line for my respective sections.
Format: Pantaloons (July' 05 - Jan 06)
Key Responsibilities:
a. Store Promotional Activities: promoting the store by means of self and Cross
Promotions to increase customer inflow as well as level of purchase
b. Corporate tie-ups: at time of End of Season Sale (EOSS) to increase footfalls and thereby generate additional revenue for the store.
b. Corporate selling of Gift Vouchers:
KEY ACHIEVEMENTS
• Achieved maximum sales in the Toys section during Maha Savings Days, thereby coming First in the West zone and Second in India.
• Achieved maximum sales in the Home Decor section during Maha Savings Days, thereby coming First in the West zone and Second in India.
• Letter of Appreciation for achieving its targets in the Footwear Section.
Some of the key projects undertaken till date:
Perception and Market Analysis of Vitrified Tiles
• A comparative analysis of various players in the vitrified tiles segment.
• Recommendations and SWOT analysis of "Marbonite"
• To make a comparison between Marbonite and Imported tiles on various parameters.
Post Graduate Management in E-Business with specialization in Marketing from Welingkar Institute of Management (Mumbai)
Post Graduate Management in E-Business with specialization in Marketing from Welingkar Institute of Management (Mumbai)
Secured First Class during Board Examinations.
