Amrita Ashok, Marketing Services Manager

Amrita Ashok

Marketing Services Manager

Hamdan Bin Mohammed Smart University

Location
United Arab Emirates
Education
Master's degree, Strategic Project Management
Experience
16 years, 0 Months

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Work Experience

Total years of experience :16 years, 0 Months

Marketing Services Manager at Hamdan Bin Mohammed Smart University
  • United Arab Emirates - Dubai
  • My current job since December 2013

- Managing development, production, and distribution of promotional and collateral materials to support sales and marketing programs.

- Providing post-event reports, analysis, and regular status reports on marketing programs.

- Planning and overseeing of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.

- Managing comprehensive online advertisements across various third-party platforms

Senior Marketing Executive at Hamdan Bin Mohammed e-University
  • United Arab Emirates - Dubai
  • January 2008 to April 2013

 Planned, budgeted and executed branding and lead-generating marketing campaigns in print, radio, online and outdoor campaigns
 Monitored and tracked all responses to promotional campaigns, analyzing and assessing use of marketing mix to generate maximum response and revenue within agreed ROI limits
 Arranged copy, design, print and dispatch of promotional materials in flyers, advertisements, banners, exhibition stand, radio scripts
 Organized the logistics for large-scale conferences, workshops, exhibitions and other training seminars

Event Coordinator at Hamdan Bin Mohammed e-University
  • United Arab Emirates - Dubai
  • March 2008 to December 2009

Working as Event Coordinator organizing university events and conferences

Logistics Coordinator at Chillout Productions
  • United Arab Emirates - Dubai
  • February 2008 to February 2008

Worked as logistics coordinator during the Dubai Jazz Festival 2008 held at the Dubai Media City

Internship at Dubai Lynx Festival 2008
  • United Arab Emirates - Dubai
  • January 2008 to February 2008

Worked as an intern assisting in the Advertising festival of Dubai - sorting entries, tele-marketing, assisting the Director of the Festival and planning layouts.

PR Executive at Bizcom
  • United Arab Emirates
  • September 2007 to December 2007

Worked as PR Executive assisting with the administrative functions of the PR Agency

Education

Master's degree, Strategic Project Management
  • at MSc Strategic Project Management
  • September 2013
Diploma, Diploma in Event Management
  • at Event Management Development Institute
  • August 2008
Bachelor's degree, Economics, English Literature, Psychology
  • at Mount Carmel College
  • June 2007

Passed with distinction in the above mentioned three majors, securing first position within the stream in the college.

Specialties & Skills

Project Management
Event Management
Strategic Projects
MS Office tools
Digital Marketing
Microsoft Office
Adobe Photoshop
Marketing Communications
Brand Marketing
Event Management (Conferences)
Digital Marketing and Social Media Marketing
Google Adwords and Adsense

Languages

English
Expert
Hindi
Intermediate
French
Intermediate
Arabic
Beginner
Malayalam
Intermediate

Training and Certifications

Event Management and Innovative Marketing (Certificate)
Date Attended:
November 2008