Marketing Manager - Video & Audio Division
Sony Gulf FZE
Total years of experience :16 years, 5 Months
Product Category in-charge for Headphones, Walkman, and Digital Voice Recorders across MEA
Additional Responsibilities :
o Overall sell-in sell-out strategies - SEIHAN management
o Liaising with HQ for product handling and line-up confirmation
o Budget preparation for next financial year and monthly forecasting for category
o Product development plans for Hi Res Audio, XB Series, and h.ear series
o Implementing price structure region-wise for business partners and dealers
o Implementing price promotions across retailers, Gitex offers in UAE and Carrefour & Lulu anniversary offers in UAE and Qatar
o Monthly Merchandiser meetings for target setting and new product training for distributors
o Monthly GFK analysis of Active and Passive Headphones in UAE
o ASP handling and ranging expansion of low entry models
o Competition Analysis for Portable Audio
Professional Achievements:
• Promoted to ‘Manager’ in a span of 2 years with an ‘Exceeded Expectations’ rating
• Product Launch of the Sony MDR-1A Limited Edition in UAE (20th Oct 2016)
• Product Launch of the MDR-1000X NC HRA Headphone in UAE (27th Oct 2016)
• Working towards Product Launch of the Sony Signature Series in UAE (11th Nov 2016)
Product Manager for Sony Portable Audio Division
o Key strategic countries including UAE, Qatar, Bahrain
o Product Category in-charge for Headphones, Walkman, and Digital Voice Recorders
o Product development plans for Hi Res Audio, XB Series, and Wireless Speakers
o ATL - BTL activities for new product launch and for sales uplift
o Advertising and Promotions: Managed The Marketing, Advertising, Promotional Activities
o Social Media: Focus on growing the social media and digital marketing platform
o Public Relations: Conducting product reviews and PR activities
o Website Update: Updates on Sony website of new product launches, information and content
• Brand Management for Sony Walkman®
o Initiated brand marketing projects for NW-W273S Waterproof Sports Walkman® series
o Product launches of HiRes Walkman NW-A15 and NW-ZX2
o Designed and managed newsletters, research papers, event support materials and brochures
• Retail Management
o Shop-front display implementation, branding and POP management
o Developed retail display designs and proposals for Qatar, Bahrain, UAE and Lebanon
o SKU listing and delisting, tanawari and sell-in activities
o Product training to key retailers, merchandisers and promoters
Professional Achievements:
• Implementation of the Sony XB series headphones launch in UAE (16th Nov to 16th Dec 2014)
• Key to the Inauguration of the Sony Boutique Dubai Mall (Feb 9th)
• Middle East Launch of Sony’s High Resolution Audio pioneer technology (Feb 23r, 2015)
• Bluetooth Wireless Speaker Campaign execution (July 17th, 2015)
Project Lead for Sony MEA’s core corporate initiative ‘Net Promoter Score Management’. Successfully implemented NPS across 10 countries in Middle East & Africa. Conducted market visits by working closely with the regional teams in devising new schemes to enhance market visibility of products
Developed Marketing strategy for tomato ketchup expansion in Kenya and conducted a Brand Health Study to measure the health of Heinz Tomato Ketchup
Team: AppsOne North America P&C Proposal Centre
Role: PreSales Support Consultant/Response Owner
•Team Lead: POC, Solutions, Architecture & Integration service line for junior associates
•Business Development: Supported client-facing executives by responding to RFPs/RFIs
•Business Propositions: Worked on bids with an overall deal value of $25 Mn and liaised with solution architects to create solution, win themes & value proposition
•Bid Management: Effectively led 40+ RFP/RFIs in North America and Singapore
•Business Deal Wins: Elliot Group, Philips Healthcare OneEMS, BC Hydro, and AC Delco accounting to 15% of total deal value
Team: Pre-Sales Support: Integrated Sales-Support Center (ISSC)
Role: PreSales Proposal Architect
•Business Propositions: Worked on bids with deal value ranging from $5 Mn to $20 Mn
•Marketing: Developed client case studies and marketing collaterals
•Bid Management: Effectively led 35+ Application Outsourcing bid opportunities
Team: Solar Turbines Production Support
Role: Software Engineer
•Initiated change requests, which incurred several design changes in the application
•Creating and executing the Unit Test Scripts for the entire functional interface
•Implementing post upgrade bug fixes for User Interface, Functionality and Workflows
Team: Training & Development
Role: VAJRA Representative
•Trainings: Being a medium for rolling out Training and Non-Training interventions geared at improving the effectiveness of ASEs in their projects
•Employee Development: Understand the expectations of the ASEs’ supervisor; executed 30+ Continuous Competency Development programs
•Team Communicator: Spokesperson and conducted 6 Greenfield Induction Trainings
•Leadership: Conceptualized & executed leadership events for 500+ new recruits; Coordinate with trainers, speakers to roll out the various connects